The Law Firm Marketing Minute

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Once you’ve established your internet marketing foundation, SEO and Adwords are some additional tools that can enhance your efforts.

The post SEO vs Adwords – Which Should a Lawyer Do – LFMM 259 appeared first on Spotlight Branding.

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Are you just selling your services, or are you selling a story and an outcome? Take a lesson from a water bottle to determine where your firm stands.

The post A Lesson from a Water Bottle – LFMM 258 appeared first on Spotlight Branding.

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Want to raise your rates? If so, find ways in your marketing to tell people that you’re the expert.

The post Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257 appeared first on Spotlight Branding.

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Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.

The post A Simple Formula For Your Elevator Pitch – LFMM 256 appeared first on Spotlight Branding.

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If your marketing isn’t showcasing you as an expert, it might be time to consider an audit.

The post Does Your Marketing Reflect Your Status As An Expert – LFMM 255 appeared first on Spotlight Branding.

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In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do.

The post What Goes Into An Effective Email Newsletter – LFMM 254 appeared first on Spotlight Branding.

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Advertising is most effective when you can enter into a conversation that’s already happening.

The post Make Your Ads Calendar Driven – LFMM 253 appeared first on Spotlight Branding.

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Summer is here which always comes with downtime. It’s a great opportunity to knock some projects off your plate and implement new marketing systems.

The post Move Your Marketing Forward – LFMM 252 appeared first on Spotlight Branding.

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Take time to see the big picture view and understand that good marketing and systems compliment each other.

The post Tracking ROI: Don’t Get Tunnel Vision – LFMM 251 appeared first on Spotlight Branding.

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Too often, lawyers confuse consumers with their marketing message. Learn to simplify and communicate it well so that people have the confidence to hire you.

The post Simplify Your Message – LFMM 250 appeared first on Spotlight Branding.