The Law Firm Marketing Minute

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Simply put, there are two ways to increase revenue from clients: 1) Bring in more clients or 2) Make each client worth more. You can make clients more valuable to you without having the extra work that comes with more clients. So quite literally, more revenue for no additional work. It sounds too good to […]

The post Grow Your Practice by Making Each Client More Valuable – LFMM 239 appeared first on Spotlight Branding.

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Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they will statistically reach out about your services or refer someone your way. We get inquiries here all the time from subscribers who have been on […]

The post Build Your Email List – LFMM 238 appeared first on Spotlight Branding.

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Daniel explains his formula for grouping referral sources and how to cater to each group. Think about your internal marketing assets and build those relationships to drive more referrals.

The post Maximize Your Internal Assets – LFMM 237 appeared first on Spotlight Branding.

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When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren’t going to refer you to someone else. Even though you surely treat your clients well, this sentiment is worth overstating because it’s much easier to burn […]

The post You Only Burn a Referral Source Once – LFMM 236 appeared first on Spotlight Branding.

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The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn’t heard of or seen Coca-Cola before? The answer is that virtually everyone has heard of this brand, but it’s repeated touch-points that make a difference when it comes to marketing. Even this massive company knows that branding and marketing […]

The post Coca-Cola And Your Marketing Strategy – LFMM 235 appeared first on Spotlight Branding.

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Have you heard of the concept of social capital? By making a referral to someone that they end up working with and enjoying, you earn social capital. People want to earn that credibility, they want to make referrals. You, as an attorney, need to be the person that they refer when the opportunity arises. To […]

The post Train Your Referral Army – LFMM 234 appeared first on Spotlight Branding.

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On this episode of the Law Firm Marketing Minute, Daniel gives insight into a simple, easy idea that you can implement on your homepage. The benefits are two-fold for both you and people who visit your website. To find out more, click play below. Also, if you get value from this podcast, we would love […]

The post A Simple Strategy to Help Your Website Perform Better – LFMM 233 appeared first on Spotlight Branding.

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Today, Daniel is treating you to 7 different ways you can build your brand as an ACE, Authoritative, Credible, Expert. Hopefully you already know the benefits of establishing your brand, but if you’re wondering how to implement strategies to achieve that, click play below.

The post Build Your Expert Brand – LFMM 232 appeared first on Spotlight Branding.

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We’re not telling you to give away tons of free information and eliminate the need for a client to hire you. But there is so much benefit to showcasing your expertise on your website and setting yourself apart as an educational resource to visitors.

The post Turn Your Website Into an Educational Resource – LFMM 231 appeared first on Spotlight Branding.

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There has been a lot of buzz lately about this topic, but Spotlight Branding partner, Daniel Decker, has the scoop. Facebook wants users to see more posts from their friends, versus company page updates. It makes sense, but it makes it harder for company pages (i.e. your law firm’s page) to be seen organically. Luckily, you […]

The post What You Need to Know About the Facebook Newsfeed Change – LFMM 230 appeared first on Spotlight Branding.