The Law Firm Marketing Minute

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If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing funnel.” However, there’s a problem with funnels in that they have an endpoint – and what happens when a prospect doesn’t get all the way to the end? You still need to market to them! This episode […]

The post Create Marketing Loops, Not Funnels – LFMM 279 appeared first on Spotlight Branding.

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Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought!

The post Do Email Newsletters Work? – LFMM 278 appeared first on Spotlight Branding.

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Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time […]

The post What Should Social Media Services Cost? – LFMM 277 appeared first on Spotlight Branding.

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Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. […]

The post What Should a Website Cost for my Law Firm? – LFMM 276 appeared first on Spotlight Branding.

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We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type […]

The post Organize Your Marketing by Audience – LFMM 275 appeared first on Spotlight Branding.

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One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with.

The post Improve Your Consultation Win Rate – LFMM 274 appeared first on Spotlight Branding.

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ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in […]

The post Be the ACE! – LFMM 273 appeared first on Spotlight Branding.

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Getting referrals from people you already know is cheaper than other forms of marketing and they’re typically the best clients.

The post Market to Your Existing Clients – LFMM 272 appeared first on Spotlight Branding.

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If you’re an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI?

The post When Should I Bring My Marketing In-House? – LFMM 271 appeared first on Spotlight Branding.

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It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.”

The post Stop Looking for a One-Stop Shop – LFMM 270 appeared first on Spotlight Branding.