The Law Firm Marketing Minute

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Should you – the solo or small firm attorney – spend time doing your own firm’s marketing when you could be doing legal work (or even better, relaxing)? Of course you can, but this week’s episode highlights a few reasons why it isn’t the best decision.

The post Should You Do Your Own Marketing? – LFMM 289 appeared first on Spotlight Branding.

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There’s a saying that goes something like “only amateurs get bored with their marketing.” We’ve seen so many attorneys abandon marketing that’s been working for them just to chase a shiny new initiative. Don’t! This week’s episode explains.

The post Don’t Chase the Shiny New Thing – LFMM 288 appeared first on Spotlight Branding.

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So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with!

The post “I’m Just a Solo” – LFMM 287 appeared first on Spotlight Branding.

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Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean.

The post Beware of Cheap SEO Services – LFMM 286 appeared first on Spotlight Branding.

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Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode!

The post So You Started a Podcast, Now What? – LFMM 285 appeared first on Spotlight Branding.

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Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we talk about how easy it is to get a show started.

The post How to Start a Podcast – LFMM 284 appeared first on Spotlight Branding.

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So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren’t actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking.

The post The Wrong Data Is Vanity – LFMM 283 appeared first on Spotlight Branding.

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Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can tell you if you’re actually attracting better clients and doing more of the work you want to do!

The post Know Your Average Case Value – LFMM 282 appeared first on Spotlight Branding.

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Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that’s more important than chasing new leads.

The post Most Marketing Companies Do Lead Gen – LFMM 281 appeared first on Spotlight Branding.

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A lot of businesses talk about their superior customer service as if that’s a big selling point. It shouldn’t be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it […]

The post Customer Service is Not a Differentiator – LFMM 280 appeared first on Spotlight Branding.