The Law Firm Marketing Minute

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This question never gets old…does branding matter for lawyers? The answer is both “yes” and “no”…listen in to learn the branding tactics that should apply for every law firm (and the ones that don’t).

The post Does Branding Matter for Lawyers? – LFMM 139 appeared first on Spotlight Branding.

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There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to begin with. Check out this episode to learn some solutions in just a few minutes!

The post How Lawyers are Losing Business that Should be Theirs! – LFMM 138 appeared first on Spotlight Branding.

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Many lawyers are still opposed to having an email newsletter for their law firm. The problem is that they are becoming almost as essential to your marketing as having a website.

The post Why E-Newsletters are as Essential as a Website – LFMM 137 appeared first on Spotlight Branding.

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Listen in to learn just how easy it is to host your own workshop, and why it could become one of your best (and free) marketing tools for your law firm.

The post Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136 appeared first on Spotlight Branding.

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Check out the latest episode where we look at the importance of not just comparing bullets and numbers of a marketing proposal, but how to understand the strategy behind the marketing.

The post How to Compare Proposals from Marketing Companies – LFMM 135 appeared first on Spotlight Branding.

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The old question of form vs function…check out this episode for thoughts on how you get creative marketing such as a beautiful website, but still keep in mind the importance or strategy and that your marketing serves their main purpose.

The post Choosing Strategy Over Creativity – LFMM 134 appeared first on Spotlight Branding.

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Lawyers are realizing more and more the importance of blogging. But, should you write your own, or is it okay to get some help? Listen in to find out!

The post Shouldn’t I Write My Own Blogs? – LFMM 133 appeared first on Spotlight Branding.

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We all know we need to spend money on marketing, but when is the right time to start, and what is the right amount? Check out this episode on my take when it comes to spending marketing dollars on your law firm.

The post Spending Money on Marketing – LFMM 132 appeared first on Spotlight Branding.

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In our final installment of our series on SEO vs Branding,we take a look at the importance of video, and the SEO benefits versus the branding benefits.

The post SEO vs Branding: Video – LFMM 131 appeared first on Spotlight Branding.

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Having a social media presence is becoming more and more important for law firms, but is it for SEO reasons, or branding in exposure? Listen in for our fourth installment of SEO vs Branding: Social Media.

The post SEO vs Branding: Social Media – LFMM 130 appeared first on Spotlight Branding.