The Law Firm Marketing Minute

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A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman takes over to provide some tips on how your receptionist can create a great experience for people calling your firm.

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This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think!

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Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that's where you find yourself, the best thing you can do is just take some time to explore what's out there and see where other people that have been in your shoes ended up. There are countless possibilities, you just need to seek them out!

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Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute.

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You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each.

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Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. 

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We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration.

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 If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth!

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We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode.

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Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place.

Check out "What the Heck Is EOS?" to learn more about the process we use!