The Law Firm Marketing Minute

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We're closing out 2021 with gratitude and looking forward to some BIG things at Spotlight Branding in 2022. Don't miss these announcements!

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What's your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the starting point for everything in your business and career, and should ultimately shape your marketing message!

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There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails.

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For the purposes of this week's discussion, it's okay if you're working 60-70 hours a week on your firm. Just make sure those extra hours are spent doing things you actually enjoy. Most of the time, however, you're only working those extra hours because you're manually doing processes than can otherwise be automated. We discuss the impact that has on this week's episode!

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Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we're sharing a mindset change we made and how you can apply it to your business to hopefully help you out. Got a mindset switch that worked for you? Share it with us!

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For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn't mean there aren't things you can be doing to improve your firm! In this week's episode, we highlight a few key areas to address with your firm in order to start 2022 off on the right foot!

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 If you're using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their fullest potential. In this week's Law Firm Marketing Minute, we cover several potential functions and integrations that you may not be utilizing that can save you time and money!

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 ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week's episode.

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 Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what - those emails are full of lies, and we debunk their claims on this week's episode.

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We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not enough to market just to generate leads. You need to continue marketing to your prospects during and after they make their buying decision. Check out this week's episode to see what we mean, and stick around to find out about a HUGE giveaway we're doing to celebrate our 10th birthday!