The Law Firm Marketing Minute

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Our Thursday live stream rolls on as we discuss the benefits of embracing tech in your law firm!

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People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute.

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We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter, LinkedIn, and YouTube channels, with the recording going up as a bonus Law Firm Marketing Minute soon after. On today's episode, we're talking about how to make your firm more inclusive for your employees.

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Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode!

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Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you.

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Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode.

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While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode!

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Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode!

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We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we walked away just as inspired as our winner! 

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If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode!