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In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things!
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This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place?
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Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think.
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This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face.
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We use the term "evergreen content" a lot, but what does it really mean and what benefits can it provide you? Our Thursday live stream has all the answers!
Remember - you can tune in live every Thursday at 8:30am eastern on our Facebook, Twitter, and YouTube channels to catch the episode as we record!
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Fresh off Podfest 2022 in Orlando, we share what we learned and talk about why it's so important to seek out opportunities to learn and grow.
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In this extra-long episode from our Thursday live stream, we break down our brand new Legal Marketing Trends Report and share the biggest highlights that we found.
Want your own copy? Go to www.spotlightbranding.com/trends22
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Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better.
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Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy.
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If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm.
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The best podcast for law firm owners looking to grow their firms.
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