The Law Firm Marketing Minute

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Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute.

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Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute.

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Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses.

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With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your marketing. This week, we're giving you some tips to prep and things to watch out for as you plan your marketing strategy for 2023.

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Content marketing is here to stay, and if you don't jump on board, you risk falling behind the firms that did get on the train. We explain all of the benefits and more on this week's Law Firm Marketing Minute.

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Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week's Law Firm Marketing Minute!

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Delegating tasks a vendor isn't a "set it and forget it" process. To get the best results, you need to keep a pulse on what's being done. We explain how on this week's Law Firm Marketing Minute.

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Deciding to work with a vendor can be scary. You don't want to relinquish control and you aren't sure if someone else will do the job as well as you. We talk about how to fix that on this week's Law Firm Marketing Minute.

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This week, we're taking a break from marketing talk and stepping back to reflect on how we view the issues and problems in our life. It's easy to get bogged down in all of the tasks and responsibilities in our lives, but getting that 10,000-foot view and seeing the big picture can change our perspective and rejuvenate us. 

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Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute.