The Law Firm Marketing Minute

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There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing Minute, we take a dive into these platforms and see what they're really like.

Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey

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Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute

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We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case!

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Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels.

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Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute!

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We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround ourselves with a team that compensates for the areas in which we are weak? We discuss on this week's Law Firm Marketing Minute!

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Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at the concept of core values and provides some quick tips on how to develop (or revise) yours.

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Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute!

PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey

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When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute!

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Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger.

Go to www.spotlightbranding.com/survey to participate!