The Law Firm Marketing Minute

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Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a vendor or in-house staff? If you sat down and looked at the data, you could be surprised. This week, we share some numbers with you to see just how much revenue you could be giving up each month because you chose to do your marketing yourself.

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So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social media. But should that really be your primary focus? It's easy to get caught up in it, but for lawyers, social media should be seen differently. We discuss on this week's episode.

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Combing through resumes is a huge waste of time, especially when you have more important work to do. In this week's episode, we provide some tips on how to automatically eliminate over 90% of applicants without you having to spend a second looking at resumes.

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What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success.

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Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode!

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Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success.

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Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode!

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Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like.

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 There seems to be two kinds of business owners out there: There's the entrepreneur who's always looking for ways to grow the business, and there are the ones who feel like they have to do everything themselves. If you're the second kind of business owner, you're playing a dangerous game that might result in you getting burned out and hating your career. It's time to delegate!

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Want to learn more about your team or new hires? These personality tests will give you great insight into how people think, respond to communication, and take action on tasks! If you don't do this already, you definitely need to incorporate this information to help your processes run more efficiently and have your team be more productive.