The Law Firm Marketing Minute

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Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades, but in a much more efficient way.

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Did you know that a vendor can cost 1/3 what a full-time, in-house employee does? If you're hesitant to hire (or rehire) for a role your law firm needs, outsourcing the work to a vendor such as a bookkeeper, paralegal, or marketing company can be a great way to free up your capacity and spur growth for your firm.

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If you're not focusing on referrals (or you're just hoping they continue to come in at the same rate they've always appeared), you could easily double them by investing in your marketing and staying top of mind! This week's episode is a great reminder that referrals are out there waiting to be had, but you could be losing serious revenue because you're not doing anything to attract them.

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Believe it or not, we're headed into Q4 which means it's time to start thinking about your plans for 2021. In this episode, we talk about how to approach your marketing plan for next year, especially if your 2020 strategy didn't produce results.

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Many lawyers are perfectionists. And while that may serve you well in your legal work, it can really hold you back if you're handling your own marketing. This week's episode encourages a different perspective and challenges you to start letting things go.

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What can a trip to a car dealership teach us about running a small business? John provides that answer in this week’s episode. Additionally, we talk about our new DIY Marketing Plan that we’ve made available. Grab your kit here. (link to www.spotlightbranding.com/diy)

The post A Lesson from a Car Dealership – LFMM 334 appeared first on Spotlight Branding.

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We all have insecurities, and it can be easy to object to a video marketing strategy if we’re concerned about what people will think about our physical appearance. This week’s episode looks to address those concerns and provide a new perspective on any kind of speaking you do.

The post Overcoming Camera Shyness – LFMM 333 appeared first on Spotlight Branding.

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One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out. 

The post Email Management Tips! – LFMM 332 appeared first on Spotlight Branding.

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Hiring a new employee can drain a lot of time as a small business owner – time you likely need to be spending running your business. We’ve streamlined our hiring process that saves a TON of time, and we’re sharing it with you on this week’s episode.

The post Make Your Hiring More Efficient – LFMM 331 appeared first on Spotlight Branding.

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Whether it’s due to price or timeline, choosing to have a basic templated website thrown up in a day or two will only work for so long. You need to invest in your website because it’s the first impression your firm will make to potential clients.

The post Your Website Is Your Digital Office! – LFMM 330 appeared first on Spotlight Branding.