The Law Firm Marketing Minute

Did you like this episode? Dislike it?

Our Brand Strategist, Jana Eatman, sat down with Chris Mullins, The Phone Sales Doctor, to discuss ways attorneys can improve their referral marketing and make an emotional connection with their audience.

The post Interview with The Phone Sales Doctor – LFMM 329 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

Networking is the absolute best way to create referral sources and build relationships. However, just because we’re all a little more isolated these days doesn’t mean networking has to go away. In this episode, we’ll show you some ways on how to get creative with your networking to produce great results.

The post How to Network in a Pandemic – LFMM 328 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

What does your law firm sell? Is it just bland, boilerplate legal services that don’t inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it’s fear, hope, peace of mind, or more? This week’s episode explores why emotional connections in your marketing are so important to your success.

The post Fear Sells – LFMM 327 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

Most marketing strategies revolve around creating a funnel to nurture leads along. There’s one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week’s episode!

The post Why Loops Are Better Than Funnels – LFMM 326 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always “it depends,” and it leads us to next week’s topic!

The post What About Those Directories_ – LFMM 325 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

Website post: If your law firm website doesn’t have a blog (or you’re not using it the right way), you’re missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things […]

The post The Importance of Blogging for Your Law Firm – LFMM 324 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week’s episode!

The post TikTok for Lawyers? – LFMM 323 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

All of your marketing should start with your content, whether it’s your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain in this week’s episode.

The post It All Starts with Content – LFMM 322 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important.

The post The Importance of Setting Goals for Your Firm – LFMM 321 appeared first on Spotlight Branding.

Did you like this episode? Dislike it?

We asked and you responded – cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys.

The post Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320 appeared first on Spotlight Branding.