The Law Firm Marketing Minute

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How often should you be sending an email newsletter? We’ve gotten that question a lot, and we’re answering it on this week’s episode! But even more than knowing when to send one, it’s even more important to send valuable content.

The post How Often Should You Send Email Newsletters? – LFMM 319 appeared first on Spotlight Branding.

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As we all get back to work, there’s a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don’t be a commodity! Make sure your marketing message reinforces […]

The post Competing with DIY Legal Sites – LFMM 318 appeared first on Spotlight Branding.

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This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be performing as well as it could be!

The post The Resources Every Law Firm Website Should Have – LFMM 317 appeared first on Spotlight Branding.

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Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens.

The post How Your Content Drives Referrals – LFMM 316 appeared first on Spotlight Branding.

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Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it’s like to work with you.

The post Create a Proven Process for Your Law Firm – LFMM 315 appeared first on Spotlight Branding.

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This week, we talk about the importance of charging the right rate and how your marketing can make sure you’re positioned as the expert so you’re actually able to charge premium rates. You are not a commodity!

The post You Don’t Have to Compete on Price – LFMM 314 appeared first on Spotlight Branding.

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This week, we show you three ways people can find you online without spending thousands of dollars on SEO!

The post How People Can Find You Online Without SEO – LFMM 313 appeared first on Spotlight Branding.

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This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm’s marketing.

The post The Role You Play in Your Marketing – LFMM 312 appeared first on Spotlight Branding.

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In this episode, we finish up this series with our 4th and final law of content, which is to track the right results.

The post The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311 appeared first on Spotlight Branding.

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Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor.

The post The Laws of Content Marketing Part 3: Shared Success – LFMM 310 appeared first on Spotlight Branding.