Navigating the world of entrepreneurship for health practitioners can be overwhelming, but today’s guest Jamie Mass and our host Stephanie Clairmont have you covered in this episode of The Leveraged Practice Podcast. Join them in this insightful conversation as they share their experiences in the healthcare industry, offering valuable advice to create a successful online health practice that stays true to your values and passions.

Discover how integrating authenticity with business skills is crucial for healthcare professionals transitioning to entrepreneurship. They also delve into the power of feminine marketing and selling, as well as the importance of choosing a business mentor that aligns with your values. Learn how to balance your heart-centered approach while building meaningful relationships and making an impact in your profession.

They’ll explore effective strategies for business development, pricing, and growth that can help you build your dream business and life in the healthcare field. From resilience and persistence to authentic marketing and leveraging the right strategies, this episode is packed with essential information to help you succeed in your online health practice.

Key Topics:

• Jamie Mass’ “Elevator Pitch” (0:05:11)
• What’s Different for Healthcare Professionals? (0:08:46)
• Changing the Way Clinicians Look at Marketing and Sales (0:14:09)
• Selling and Looking at the Feminine Way of Selling (0:20:38)
• Investing in Your Business (0:28:41)
• The Importance of Mindset in Business (0:40:04)
• Creating Offers that You Love (0:48:10)
• Pricing and Payment Plans (0:57:53)
• Building Your Business Outside of Only Social Media (1:03:14)
• Summary and Jamie’s Contact Info (1:08:14)

Resources:

• Jamie’s Website

Join us for our FREE 5-day workshop: Hybrid Health Programs Happening July 10th – 14th at 1:00pm EDT Daily In this free workshop, you’ll learn how to Grow your Practice, Increase your Impact & Make More Free Time. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 220 How to Build a Lifestyle Private Practice with Jena Castro-Casbon
• Ep. 221 Abundance Practice Building with Allison Puryear
• Ep. 223 What You Need to Make Millions Selling Programs

Ever wondered how many followers you actually need before launching an online program? Our host Stephanie Clairmont shares that it's not about the numbers, but rather leveraging your practice, networks, and existing marketing efforts to get people enrolled. Listen in as she discusses examples of successful students of The Leveraged Practice with widely varying online presences and reveals the secret recipe for success: consistency, persistency, and continuously showing up.

Let's dive into content creation and media work as a means to bring people to the top of your funnel. Tune in to learn the power of referrals, word-of-mouth marketing, and crafting experiences that people can't help but share with their friends and family. If you're unsure why your content isn't working, Stephanie shares insights on how to create compelling content that attracts the right audience and helps them take the next steps toward buying your program.

Key Topics:

• How Many Followers Do You Need to Launch an Online Program? (04:08)
• Leverage Your Expertise, Leverage Your Practice (10:02)
• Marketing and the Funnel (11:42)
• Your Website and SEO Optimization (14:27)
• It’s Not (just) About the Number of Followers (18:52)
• Your Homework for Today (22:59)

Join us for our FREE Masterclass:  The Leveraged Practice Model™ Happening June 13 at 12:00pm - 1:30pm EDT In this free masterclass, you’ll learn The Roadmap to Grow Your Practice Without More 1:1 Patients, Increase Your Salary, And Make More Free Time For You!Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 207 How Do I Grow My Audience?
• Ep. 222 The Truth About Selling Online
• Ep. 223 What You Need to Make Millions Selling Programs

Ever struggled with the technology aspect of launching an online health program? Stress no more, as our host Stephanie Clairmont shares her journey from starting her practice in 2011 when tech options were limited and painfully expensive, to the incredible resources available today that make it so much easier for health professionals like you to bring their expertise to the online world.

Let’s smash through the technology block that holds so many back and get that online program up and running so you can change lives, grow your practice, and give yourself the work-life balance you've been craving.

Key Topics:

• Technology is the Biggest Obstacle for Online Programs (but it doesn’t have to be) (02:25)
• Planning Your Program (06:56)
• Recording (Starting Live) (09:25)
• Hosting Platform (13:53)
• TLP Tech (15:25)
• Wrap-up + Done For You Setup via TLP (18:28)

Resources:

• Google Drive
• Canva
• Logitech Camera (Stephanie has Logitech Brio)
• Basic Mic
• Advanced Mic (Stephanie uses this one)
• zoom.us
• Screenflow for Mac, Camtasia for PC, Loom
• Click Funnels, Active Campaign, Thinkific
• TLP Tech

If you enjoyed this episode, you might also enjoy:

• Ep.191 Do You Need Social Media to Get More Clients?
• Ep.198 Implementing Online Group Programs

Discover the secrets to embracing your inner CEO as a health industry professional in this episode of The Leveraged Practice Podcast. Learn how to strike the perfect balance between supporting others and prioritizing your own well-being, as our host Stephanie Clairmont shares her personal journey of self-discovery and growth in the online health industry.

Join Stephanie as she dives deep into the importance of connecting with our drive and fueling the fire of success. From understanding the various roles we play in our businesses to the value of mentorship in guiding us, this episode is packed with insights to help you create a thriving, profitable online health-based business.

Key Topics:

• The Topic at Hand: Drive (0:02:01)
• How You View Yourself as a Business Owner, Entrepreneur (0:03:58)
• Every Successful Business Needs a Leader (0:06:01)
• What is the Fuel to Your Fire? (0:07:25)
• Business is Hard Work. Getting Support (0:12:39)
• Your Exercises for Today (0:15:48)

If you enjoyed this episode, you might also enjoy:

• Ep.200 Becoming TLP
• Ep. 211 START HERE: How to Leverage Technology to Get Your Time Back
• Ep. 218 Business Without Burnout with Alissa Rumsey

Can you imagine changing more lives and revolutionizing your healthcare practice by launching a group program?

Join Stephanie Clairmont as she reveals the vital steps toward achieving this goal. By considering your desired lifestyle, investments, living and travel arrangements, and workload, you'll be able to make more informed decisions for your healthcare practice's future.

Key Topics:

• Simple Steps to Launching Your Group Program:
• 1: Set Goals Starting with Lifestyle - Your Why (02:54)
• 2: Choose The Right Model For You (06:37)
• 3: Setting Up Your Tech (09:15)
• 4: Build a Sales System (11:12)
• 5: You Need Support! (12:54)
• Wrap-up (14:05)

If you enjoyed this episode, you might also enjoy:

• Ep. 207 How Do I Grow My Audience?

• Ep. 210 5 Years of Online Education with Jen Hernandez of Plant Powered Kidneys

• Ep. 215 Shifted Thinking from 1:1 to Group with Dr. Jordin Wiggins

Do you ever feel like your email list is growing, but not actually benefiting your practice? Our host Stephanie Clairmont reveals the five big mistakes she made while building her email list, so you don't have to repeat them. She shares her journey from 2012, when she built her first email list using SEO and PR tactics, to growing it to 10,000 people, only to discover that many of them weren't potential clients.

Stephanie walks us through the importance of not giving away too much free content, but instead, having a strategic plan in place to attract the right people and connect your free offer to your actual offering. Also, learn how to avoid the mistake of focusing solely on the volume of your email list. Instead, prioritize finding the right audience for your practice.

By the end of this episode, you'll be equipped with valuable insights and resources to help you grow a successful email list that actually benefits your online practice. Don't miss out on this opportunity to learn from Stephanie's mistakes and build a thriving email list for your online health business!

Key Topics:

• Mistake #1: Believing you “need a big email list in order to sell to people” (3:58)
• Mistake #2: Growing an email list with no content strategy (5:42)
• Mistake #3: Top mistake - Starting to build an email list without a scalable offer (7:07)
• Mistake #4: “You give it all away” (10:07)
• Mistake #5: Second-biggest mistake - Your lead magnet doesn’t align with your actual offer (13:43)

Resources:

Health Funnel Bootcamp

Join us for our FREE 5-day workshop: Hybrid Health Programs Happening May 15th – 19th at 12:00pm EDT Daily In this free workshop, you’ll learn how to Grow your Practice, Increase your Impact & Make More Free Time. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 205 How to do Social Media when you Don’t Want to with Andrea Jones
• Ep. 207 How Do I Grow My Audience?
• Ep. 222 The Truth About Selling Online

Can you imagine going from selling just one digital product to making over two million dollars online? Listen in as our host Stephanie Clairmont shares the steps she took to achieve this success and the lessons she learned along the way, and how you, as a health professional, can grow your online practice and create more freedom in your life.

Discover the importance of investing in yourself and your business, and learn how guiding your customers through a journey to get to know and trust you can lead to more significant investments and better choices. Stephanie also shares her experience investing in mentors and programs that provide valuable feedback, templates, tools, and resources to save time and effort. Find out why it's essential to invest in a coach who can help you make changes and transform your business so you can make a more significant impact on the world while creating the beautiful life you envision.

Key Topics:

• Creating Online Programs for Health Professionals (01:03)
• Investing in Yourself and Your Business (09:35)
• Join The Leverage Practice for the FREE 5-day workshop (19:10)

Join us for our FREE 5-day workshop: Hybrid Health Programs Happening May 15th – 19th at 12:00pm EDT Daily In this free workshop, you’ll learn how to Grow your Practice, Increase your Impact & Make More Free Time.Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 211 START HERE: How to Leverage Technology to Get Your Time Back
• Ep. 215 Shifted Thinking from 1:1 to Group with Dr. Jordin Wiggins
• Ep. 222 The Truth About Selling Online

When’s the last time you sat down and meditated on what you truly want and dream of as a health practitioner?

Today, our host Stephanie Clairmont shares her journey of creating and selling digital products, starting with her very first digital product sale, which seemed like a failure at the time but ultimately taught her valuable lessons that led to success.

She discusses the importance of strategic planning, patience, continuous learning, and surrounding yourself with supportive, like-minded people to help you achieve your goals. She also emphasizes the need for effective marketing and providing enough information to potential customers to make an educated purchase.

Key Topics:

• Learning from “Failure” and Fostering Confidence for Success (00:48)
• The Formula for Digital Product Success (13:31)
• Believing and Creating Your Online Health Program (23:51)

If you enjoyed this episode, you might also enjoy:

• Ep.199 How to Start a Program Part-Time
• Ep. 210 5 Years of Online Education with Jen Hernandez of Plant Powered Kidneys
• Ep. 218 Business Without Burnout with Alissa Rumsey

Stephanie sits down with Allison Puryear, a consultant and business strategist for private practice clinicians at Abundance Practice Building. She is also a psychotherapist specializing in the treatment of people with eating disorders.

Listen in as Allison shares how she helps her clients at Abundance Practice Building shift their mindset gained from an agency career toward that of a business owner when setting up their own private practice.

Allison stresses the importance of the mindset piece when it comes to making that leap from agency clinician to private practice owner. She explains why experiencing failure is part and parcel of succeeding in business and why the road to success must be enjoyable to stay on track.

Finally, Allison shares how she integrates a busy career with her equally-busy role as a wife and mother of two.

Key Topics:

• About Allison Puyear and Abundance Practice Building (4:11)
• Deciding how many days a week to work, and tailoring your business around that choice (10:36)
• Why Allison decided to own her own practice (13:18)
• The membership model (20:30)
• About Allison’s “party plus” offer (25:04)
• The transformation from agency clinician to private practice owner (30:42)
• Looking for evidence of success (34:50)
• Why you have to enjoy the journey (41:21)
• Juggling work and family (45:32)

If you enjoyed this episode, you might also enjoy:

• Ep. 210 5 Years of Online Education with Jen Hernandez of Plant Powered Kidneys
• Ep. 215 Shifted Thinking from 1:1 to Group with Dr. Jordin Wiggins
• Ep. 220 How to Build a Lifestyle Private Practice with Jena Castro-Casbon

Stephanie sits down with Jena Castro-Casbon, a business coach who helps speech-language pathologists build successful private practices. Over the past 14+ years, she has helped 10,000+ SLPs gain the knowledge and confidence to start and grow their dream private practices, step-by-step!

Jena is the host of the Private Practice Success Stories podcast and author of the Amazon bestseller The Path to Private Practice.

Listen in as Jena shares how she was able to successfully leverage her time and energy as a speech-language pathologist at the age of 26 after realizing the potential of owning her own private practice.

She shares the importance of staying in your zone of genius in order to cut through the noise and cement authority in your space. She also explains how anyone can start building their private practice without it becoming another full-time job to add to their already busy schedule.

Jena talks about how the pandemic accelerated the inevitable with regard to doing business online, and how to maximize your ROI when you’ve decided it’s time to hire.

Finally, just as you would never DIY your way through client care, Jena discusses why it’s never a good idea to DIY your way through private practice, offering advice on gaining much-needed business skills through both self-study and mentorship.

Key Topics:

• About The Independent Clinician (2:31)
• The process behind creating her two offers for The Independent Clinician (9:04)
• Building a “lifestyle private practice” (13:26)
• How The Independent Clinician's approach to building a private practice has changed over the past five years (16:06)
• Considerations around having a physical or virtual practice (19:52)
• Hiring best practices and what justifies investing in talent (24:57)
• What to do if you’re short on time (30:01)
• How to get started building a private practice if you have no business expertise (33:29)
• Private practice as a bridge to bring value to all parties (37:37)

If you enjoyed this episode, you might also enjoy:

• Ep. 212 The Peaceful Practices : Online Therapy with Alden Carroll
• Ep. 215 Shifted Thinking from 1:1 to Group with Dr. Jordin Wiggins
• Ep. 218 Business Without Burnout with Alissa Rumsey