Unlock the secrets to pricing your online health program just right, and prevent money blocks from stifling your earnings. Today, our host Stephanie Clairmont leads us through this enlightening conversation on understanding your worth, trusting your intuition, and finding the perfect price point for your services. She'll tackle common fears and misconceptions around money, and unearth actionable strategies to increase your income without sacrificing profitability.

Stephanie walks us through the different models of online health programs, exploring how to price self-study, group, and hybrid styles. She’ll share practical wisdom to balance your program's value with your brand strength, ensuring you're not undervaluing or overpricing your services. Remember, your intuition is your best business partner. Listen in to learn more about confidently pitching your program to potential clients, and how to feel good about the price you charge. This episode is a must-listen if you're aiming to increase your income without compromising profitability. Let's tap into your hidden earning potential today!

Key Topics:

• Starting an Online Health Program to Fulfill Your Dreams (04:39)
• Examples of Online Program Pricing (08:27)
• You May Not Start at Your Longterm Goal Pricing (13:01)
• The Importance of Pricing Appropriately (16:18)
• Thinking Practically, What to Charge for Your Online Program (18:25)

If you enjoyed this episode, you might also enjoy:

• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?
• Ep. 233 Will an online program work for my practice?
• Ep. 234 Which type of program is best for my private practice?

Navigating the digital landscape as a healthcare professional? Take a moment to tune into this comprehensive guide where our host Stephanie Clairmont sheds light on the four proven models for online programs: High-Touch Hybrid, Small Group Cohort, Group Program, and Maintenance Membership. Stephanie’s struggles with seasonal depression inspired her to adopt a unique approach to healthcare education programs, and she’s dedicated this episode to sharing her experiences to help you choose the best model for your business.

Deciding on the best model is just the first step. She dives deeper into discussing long-term goals and how to test your content to ensure the best results. Whether you're just starting out or looking to refine your existing program, you'll find this insight into the strategic aspects of program design invaluable.

The final part of today’s discussion focuses on the key components that make an online program successful. Stephanie discusses everything from content to marketing strategy and how to resonate with your target audience. Leveraging key tools and resources is vital to your success, and this episode provides you with actionable strategies to make it happen.

Key Topics:

• Intro to Topic - Which Type of Program is Best for My Private Practice? (03:49)
• The Four Models of Online Programs and Which to Pick (05:43)
• Going Deeper into The Four Models (08:14)
• Which is Usually the Best First Version of a Program (13:19)
• What Do You Want Your Life to Look Like in Thee Years (15:36)
• It’s Not Just About You, But About the People (17:27)
• Looking at the Market Need and Gap (19:58)

If you enjoyed this episode, you might also enjoy:

• Ep. 225 How to Launch a Group Program
• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?
• Ep. 233 Will an online program work for my practice?

Ready to transform your private practice through the power of online programs? Our host Stephanie Clairmont gets down to business in this episode, exploring the expansive opportunities and potential pitfalls of launching an online program in the health sector. The commitment and passion required are immense, but the payoff is life altering. Stephanie guides you through all the must-haves for your program, starting with being an expert in your field, to cultivating an engaged audience, and more.

She’ll challenge you to reflect on your goals and motivate you to envision your ideal online platform. She’s not just talking about financial freedom here, but also about making a substantial impact and leveraging your expertise. To help you kick-start this journey, she’s also sharing some stellar resources like the Leverage Practice Workshop, a tried-and-tested framework that will guide you to plan, launch, and deliver a successful online health program. So buckle up and join in on this intriguing exploration into the realm of online programming for health practitioners.

Key Topics:

• How Will an Online Program Work for Your Practice? (02:06)
• Why Online Programs are a Solution to Problems (03:48)
• Can an Online Program Work for Any Practice? (05:54)
• Being Okay with Rejection and Failure (07:48)
• The Importance of Mentors and Inspiration (12:04)
• Will an Online Program Work for Your Practice - The Checklist (13:17)
• Action Item: Brainstorm and Reflect of Your Goals (16:52)

If you enjoyed this episode, you might also enjoy:

• Ep. 223 What You Need to Make Millions Selling Programs
•   Ep. 225 How to Launch a Group Program
•   Ep. 232 Do I Need an Online Presence to Launch a Digital Program?

Get ready to step up your online practice as our host Stephanie Clairmont explores the critical role of growing your audience and maintaining an online presence. You'll find out how big your audience needs to be before you start running programs and Stephanie shares insights from her small group mentorship program, The Leverage Practice Advisory Program, which could be your gateway to taking your practice to the next level.

This episode is also a goldmine for clinicians looking to improve their marketing strategies. Learn how to bring more people into your world through referrals, listings, and compelling content. Stephanie walks you through creating a product portfolio that goes beyond one-to-one services, using online programs, group programs, memberships, and courses. Even if you don't have a strong online presence yet, you'll get tips on how to launch an online program and kickstart your marketing. So, listen in and start building your thriving online practice today!

Key Topics:

• Every Private Practice Owner Should Have a Portfolio of Products (01:57)
• Transition Into an Entrepreneur, and Marketing (06:12)
• You Don’t Necessarily Need a Strong Online Presence to be Successful (13:42)
• How do We Grow Our Audiences? (15:03)
• Referral System and Collaborations (17:34)
• Do You Need to Have an Email List? (19:04)

If you enjoyed this episode, you might also enjoy:

• Ep. 223 What You Need to Make Millions Selling Programs
• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
• Ep. 231 Do You Need an Email List Before You Launch a Program?

Join our host Stephanie Clairmont in this engaging discussion where she demystifies the importance and purpose of an email list for health professionals. She’ll guide you through the process of building an effective email list to grow your business, including the need for strategically designed sign-up and thank-you pages, along with the right email provider. You'll hear how using lead magnets such as a free guide or video training can capture people's attention and encourage them to sign up. Stephanie also reflects on the importance of two-way conversations with your email list and using stories and resources to genuinely connect with potential clients.

Learn how to create an effective email list to target potential clients, and how to use a sign-up page and thank you page with a strategic design to maximize list growth. Stephanie touches on the need for an email list that focuses more on helping people rather than simply gathering as many emails as possible.

Key Topics:

• Missing Pieces of Your Business (01:37)
• Looking Specifically into the Email List (03:10)
• Elements of Your Email List (07:24)
• How to Get People on Your Email List (09:35)
• Why Email Marketing is so Important (11:38)
• Build the Strategy Before Building the List (16:14)

Join us for our FREE 5-day workshop: Hybrid Health Programs Happening July 10th – 14th at 1:00pm EDT Daily In this free workshop, you’ll learn how to Grow your Practice, Increase your Impact & Make More Free Time. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 223 What You Need to Make Millions Selling Programs
• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
• Ep.230 Is Passive Income Really Possible?

Get ready to demystify the allure of passive income with your host Stephanie Clairmont, as she shares her personal journey, the ups, the downs, and the reality of the hard work and commitment that brings the dream of making money while sleeping to life. Stephanie shares her insights, strategies, and her personal success story in creating her first online program.

Stephanie delves into how you can harness the power of Leveraged Income to achieve financial freedom. She explores the concept of reducing the delivery time in your business, and takes you through the process of creating your own digital assets, courses, and programs.

Key Topics:

• What Passive Income Really Is (04:15)
• Stephanie’s Story to Passive Income (07:05)
• Leveraged Income (11:46)
• How Much of a Priority Should You Be? (15:12)
• Leveraging Your Income is Possible (16:12)

Join us for our FREE 5-day workshop: Hybrid Health Programs Happening July 10th – 14th at 1:00pm EDT Daily In this free workshop, you’ll learn how to Grow your Practice, Increase your Impact & Make More Free Time. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 211 START HERE: How to Leverage Technology to Get Your Time Back
• Ep. 222 The Truth About Selling Online
• Ep. 223 What You Need to Make Millions Selling Programs

Navigating the world of entrepreneurship for health practitioners can be overwhelming, but today’s guest Jamie Mass and our host Stephanie Clairmont have you covered in this episode of The Leveraged Practice Podcast. Join them in this insightful conversation as they share their experiences in the healthcare industry, offering valuable advice to create a successful online health practice that stays true to your values and passions.

Discover how integrating authenticity with business skills is crucial for healthcare professionals transitioning to entrepreneurship. They also delve into the power of feminine marketing and selling, as well as the importance of choosing a business mentor that aligns with your values. Learn how to balance your heart-centered approach while building meaningful relationships and making an impact in your profession.

They’ll explore effective strategies for business development, pricing, and growth that can help you build your dream business and life in the healthcare field. From resilience and persistence to authentic marketing and leveraging the right strategies, this episode is packed with essential information to help you succeed in your online health practice.

Key Topics:

• Jamie Mass’ “Elevator Pitch” (0:05:11)
• What’s Different for Healthcare Professionals? (0:08:46)
• Changing the Way Clinicians Look at Marketing and Sales (0:14:09)
• Selling and Looking at the Feminine Way of Selling (0:20:38)
• Investing in Your Business (0:28:41)
• The Importance of Mindset in Business (0:40:04)
• Creating Offers that You Love (0:48:10)
• Pricing and Payment Plans (0:57:53)
• Building Your Business Outside of Only Social Media (1:03:14)
• Summary and Jamie’s Contact Info (1:08:14)

Resources:

• Jamie’s Website

Join us for our FREE 5-day workshop: Hybrid Health Programs Happening July 10th – 14th at 1:00pm EDT Daily In this free workshop, you’ll learn how to Grow your Practice, Increase your Impact & Make More Free Time. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 220 How to Build a Lifestyle Private Practice with Jena Castro-Casbon
• Ep. 221 Abundance Practice Building with Allison Puryear
• Ep. 223 What You Need to Make Millions Selling Programs

Ever wondered how many followers you actually need before launching an online program? Our host Stephanie Clairmont shares that it's not about the numbers, but rather leveraging your practice, networks, and existing marketing efforts to get people enrolled. Listen in as she discusses examples of successful students of The Leveraged Practice with widely varying online presences and reveals the secret recipe for success: consistency, persistency, and continuously showing up.

Let's dive into content creation and media work as a means to bring people to the top of your funnel. Tune in to learn the power of referrals, word-of-mouth marketing, and crafting experiences that people can't help but share with their friends and family. If you're unsure why your content isn't working, Stephanie shares insights on how to create compelling content that attracts the right audience and helps them take the next steps toward buying your program.

Key Topics:

• How Many Followers Do You Need to Launch an Online Program? (04:08)
• Leverage Your Expertise, Leverage Your Practice (10:02)
• Marketing and the Funnel (11:42)
• Your Website and SEO Optimization (14:27)
• It’s Not (just) About the Number of Followers (18:52)
• Your Homework for Today (22:59)

Join us for our FREE Masterclass:  The Leveraged Practice Model™ Happening June 13 at 12:00pm - 1:30pm EDT In this free masterclass, you’ll learn The Roadmap to Grow Your Practice Without More 1:1 Patients, Increase Your Salary, And Make More Free Time For You!Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 207 How Do I Grow My Audience?
• Ep. 222 The Truth About Selling Online
• Ep. 223 What You Need to Make Millions Selling Programs

Ever struggled with the technology aspect of launching an online health program? Stress no more, as our host Stephanie Clairmont shares her journey from starting her practice in 2011 when tech options were limited and painfully expensive, to the incredible resources available today that make it so much easier for health professionals like you to bring their expertise to the online world.

Let’s smash through the technology block that holds so many back and get that online program up and running so you can change lives, grow your practice, and give yourself the work-life balance you've been craving.

Key Topics:

• Technology is the Biggest Obstacle for Online Programs (but it doesn’t have to be) (02:25)
• Planning Your Program (06:56)
• Recording (Starting Live) (09:25)
• Hosting Platform (13:53)
• TLP Tech (15:25)
• Wrap-up + Done For You Setup via TLP (18:28)

Resources:

• Google Drive
• Canva
• Logitech Camera (Stephanie has Logitech Brio)
• Basic Mic
• Advanced Mic (Stephanie uses this one)
• zoom.us
• Screenflow for Mac, Camtasia for PC, Loom
• Click Funnels, Active Campaign, Thinkific
• TLP Tech

If you enjoyed this episode, you might also enjoy:

• Ep.191 Do You Need Social Media to Get More Clients?
• Ep.198 Implementing Online Group Programs

Discover the secrets to embracing your inner CEO as a health industry professional in this episode of The Leveraged Practice Podcast. Learn how to strike the perfect balance between supporting others and prioritizing your own well-being, as our host Stephanie Clairmont shares her personal journey of self-discovery and growth in the online health industry.

Join Stephanie as she dives deep into the importance of connecting with our drive and fueling the fire of success. From understanding the various roles we play in our businesses to the value of mentorship in guiding us, this episode is packed with insights to help you create a thriving, profitable online health-based business.

Key Topics:

• The Topic at Hand: Drive (0:02:01)
• How You View Yourself as a Business Owner, Entrepreneur (0:03:58)
• Every Successful Business Needs a Leader (0:06:01)
• What is the Fuel to Your Fire? (0:07:25)
• Business is Hard Work. Getting Support (0:12:39)
• Your Exercises for Today (0:15:48)

If you enjoyed this episode, you might also enjoy:

• Ep.200 Becoming TLP
• Ep. 211 START HERE: How to Leverage Technology to Get Your Time Back
• Ep. 218 Business Without Burnout with Alissa Rumsey