Stephanie sits down with registered dietitian Jenna Gorham. She founded The RD Link in 2020 as a dietician access network, giving health food companies and nutrition experts more access to each other.

Unlike influencer platforms, social media, or search engines, The RD Link verifies licensed healthcare professionals and crafts personalized outreach strategies for brands in order to build their authority, credibility, and trust as they engage with their customers.

Listen in as Jenna offers her best tips and strategies to licensed healthcare professionals looking to partner with brands in the food space, including pitching best practices, and deciding when to approach your first company. She also talks about the difference between consulting with a brand and being a spokesperson or ambassador for one.

Jenna discusses how dietitians with smaller followings should approach brand partnerships compared to higher-profile experts, and how to maximize your return on investment when working with brands.

Key Topics:

• An introduction to Jenna Gorham and The RD Link (2:24)
• How The RD Link verifies licensed healthcare professionals (5:11)
• When is the right time to partner with a food brand? (8:33)
• Consulting versus brand partnerships and creative ways to work with a brand (12:40)
• How to pitch to a company (13:47)
• Differences in strategy between dietitians with large followings versus small followings (18:17)
• How to price your services (20:19)
• How to get in touch with Jenna and sign up on The RD Link (22:17)

Learn more about The RD Link at www.therdlink.com.

More about Jenna:

Jenna Gorham is a registered dietitian and the founder of The RD Link. Having spent her career working on the brand side to manage partnerships with RDs, she launched The RD Link to make dietitians and food companies more accessible to each other. Her mission is to create relationships between health and wellness brands and registered dietitians to foster credibility and the spread of accurate nutrition information while helping brands and dietitians alike grow their businesses. She designed The RD Link, which is the only one-stop-shop platform to connect RDs and brands to ideate and execute hundreds of partnerships. Out of the office, you can find her exploring the mountains of Montana!

If you enjoyed this episode, you might also enjoy:

• Ep. 210 5 Years of Online Education with Jen Hernandez of Plant Powered Kidneys
• Ep. 212 The Peaceful Practices : Online Therapy with Alden Carroll
• Ep. 215 Shifted Thinking from 1:1 to Group with Dr. Jordin Wiggins

Stephanie explains the difference between a business coach, consultant, and mentor, and how to decide which one you need!

A business coach is there to guide you through a particular issue in your business, whether related to sales, marketing, operations, leadership, or mindset. Depending on your goals, you typically meet with your coach anywhere from once a week to once a month on an hourly basis.

A business consultant, on the other hand, is committed to you on a project basis. The hours they put into helping their clients are not as important as the outcome they intend to achieve. You might hire a consultant to help you build a lead magnet funnel or a course or program. Or they might be there to perform an audit on your operations or management system.

Finally, there are business mentors (or advisors). Mentorship can be free! We find them in the form of professionals who are ahead of us in our field, who are willing to put aside some of their valuable time to take us under their wing, to give us a safe space to ask questions and learn from them directly!

Key Topics:

• Defining what “business coaching” is, and what it isn’t (6:12)
• What differentiates a business coach from a business consultant (7:58)
• Why most of us need a business mentor or advisor (8:50)
• Which one do you need? (14:23)

Resources:

• Leverage Your Practice with Online Programs – Facebook Group

If you enjoyed this episode, you might also enjoy:

• Ep.200 Becoming TLP
• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider
• Ep. 207 How Do I Grow My Audience?

Stephanie sits down with naturopathic specialist Dr. Jordin Wiggins. She is the founder and owner of Health Over All Inc, where she treats high-powered women going through health concerns such as stress, anxiety, depression, lack of interest, low libido, hormonal issues, hypothyroidism, Hashimoto’s thyroiditis, and autoimmune disease.

Her online program and community, “Pleasure Principles,” is a self-paced platform which takes on ten clients at a time.

Listen in as Jordin shares how she was able to steer her exclusively 1-to-1 naturopathic practice towards an online group format by removing what’s repeatable, making incremental changes over time, and ensuring that the value she was going to offer in a group setting would be three times more valuable than anything clients could get from her 1-to-1.

To Jordin, the most important thing to keep in mind when making the switch is to strive to create a business model that keeps you happy, secure, and free!

Key Topics:

• An introduction to Dr. Jordin Wiggins (3:15)
• Be careful that you’re not just chasing the trendy niches (8:24)
• From 1-to-1s to a group program (13:33)
• About Dr. Wiggins’ self-paced program, “Pleasure Principles” (20:38)
• Why Dr. Wiggins is sticking to ten clients at a time for her group program (33:10)
• The importance of making incremental changes (39:38)

Resources:

• @drjordinwiggins on Instagram
• thepleasurecollective.com
• The Pleasure Principles Podcast
• Health Over All

If you enjoyed this episode, you might also enjoy:

• Ep. 196 Is Your Community Ready for an Online Group Program?
• Ep. 198 Implementing Online Group Programs Into Your Practice
• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider

Stephanie sits down with The Private Practice Pro Kelley Stevens, a licensed therapist, professor, and business consultant. Her online course "The Private Practice Roadmap," gives business owners the tools they need to open a cash-pay private practice.

Listen in as Kelley shares why she decided to create an online platform dedicated to helping therapists market their business, and the money mindset roadblocks she had to overcome to successfully leverage her practice.

Kelley also addresses the all-too-common hesitation that comes with moving away from an insurance-based practice to a cash-based one. She gives her best advice on making the switch to a cash pay practice, and gets real about the upfront work needed to successfully do so.

Key Topics:

• An introduction to Kelley Stevens (2:31)
• Why Kelley decided to create The Private Practice Pro (5:26)
• Kelley’s motivation to build a new income stream (12:30)
• Getting your money mindset right (19:20)
• Kelley’s goals for the future of her business (22:33)
• Transitioning to a cash pay practice (27:35)

Resources:

• @ theprivatepracticepro on Instagram
• theprivatepracticepro.com
• The Private Practice Pro Podcast

If you enjoyed this episode, you might also enjoy:

• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider
• Ep.203 How to Market a Cash-Pay Program in an Insurance Based Practice with Elissa Lueckemeyer
• Ep. 212 The Peaceful Practices : Online Therapy with Alden Carroll

Stephanie sits down with intuitive eating dietitian Jess Serdikoff. Jess helps burnt-out and unhappy dietitians opt out of hustle culture and reclaim their passion, purpose, and humanity!

Jess owns her own practice, Empowering Dietitians, where she supports new dietitians in putting together a non-diet approach to nutrition counseling, as well as a powerful vision for their careers.

Listen in as Jess gets real about the fear, the struggles, and the risks that come with making a big pivot in your career. To Jess, as long as you’re pivoting in order to better serve your community by contributing to the same cause from a different angle, all while reigniting the same passion you’ve always had, then you’re still on the right path!

“We exist in a system that wants us to conform,” says Jess. “It teaches us to toe the line. When you diverge from how society tells you that you should want, act, work—or what being a healthcare practitioner should look like—you start to feel like you’re the problem. You end up trying to prove yourself in a system that wasn’t designed for you.”

Jess explains how we learn and grow so much more once we learn to embrace vulnerability and “intentional self-disclosure”—and it doesn’t hurt to have the right support group around you all the while!

As healthcare professionals and practice owners, we must be willing to tread new ground knowing that we won’t get it right the first time, and that we never will be perfect anyway. But the more comfortable we are around being imperfect, the greater our ability to stay resilient and turn our new vision into reality!

Key Topics:

• About Jess’s work as an intuitive eating dietitian (6:02)
• How to gain the courage to pursue an unorthodox path for your career (14:16)
• Observing your thoughts instead of believing them (18:40)
• Navigating a new and unfamiliar professional environment (23:16)
• Intentional self-disclosure (26:28)
• The power of a support system (29:18)
• Community over 1-to-1 (32:54)
• Working on our self-compassion, resilience, and ability to sit with discomfort (37:43)
• Becoming comfortable with being imperfect (41:09)
• Know your values and challenge black-and-white thinking (45:39)

If you enjoyed this episode, you might also enjoy:

• Ep. 196 Is Your Community Ready for an Online Group Program?
• Ep.200 Becoming TLP
• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider

Resources:

• Empowering Dietitians Course: Abundance
• Empowering Dietitians Podcast: The System is Busted – Now What? A Conversation on Innovation with Stephanie Clairmont

Stephanie sits down with Alden Carroll, holistic therapist and coach. She has been in the mental health world for 22 years and has offered training and consultation to therapists on a variety of topics, including stress management, nervous system and emotional regulation, somatic therapy, and trauma treatment.

She is passionate about helping people reduce stress and feel more pleasant in their bodies by utilizing simple, practical strategies to live day-to-day with more energy and less overwhelm!

Listen in as Alden talks to us about her experience and lessons learned from running her eight-week online program, Peaceful Practices: Reduce Stress and Balance Your Life.

She shares her biggest takeaways from attending TLP’s workshops, the hurdles she had to overcome when making the transition from 1-to-1 to an online group setting, and the feedback she’s gotten from her clients since making the leap!

Key Topics:

• How Alden helps her clients live a life full of energy while avoiding burnout (1:42)
• Feedback from Alden’s clients on the last night of the program (5:50)
• The biggest challenges Alden faced when transitioning from 1-to-1s to a group program (8:24)
• The benefits of having a virtual assistant (12:51)
• How attending TLP’s workshops helped Alden define her ideal client (18:08)
• How Alden intends to improve upon her program (26:16)
• The advantages of having an online program (31:34)

If you enjoyed this episode, you might also enjoy:

• Ep. 198 Implementing Online Group Programs Into Your Practice
• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider
• Ep. 210 5 Years of Online Education with Jen Hernandez of Plant Powered Kidneys

The New Era of Health Services is Here!

You’ve been feeling the pull for a while now… to do something differently.The way you see your patients seems ineffective, labour-intensive, and you’re exhausted. You’re running out of time…

It’s time to go back to the research, learn innovative education techniques and meet your clients/patients where they are… ONLINE. Technology can be used to create BETTER services for the patient and for the practitioner.

Join my Free HighTouch Hybrids 3-Part Lecture Series.

Learn the technology, community-building & eLearning strategies to create a more efficient health practice.

We will be kicking things off January 24th at 12pm EST

Register Now

Stephanie discusses how to leverage technology to get your time back as an online practice owner.

More and more clients today prefer a “hybrid” model consisting of both 1-to-1s and digital learning.

Listen in as Stephanie shares how, within the next two months, any busy health practitioner can create a hybrid group program that can potentially free up a day in their work schedule, every single week, by March 2023!

Key Topics:

• The rise of the “hybrid” model of online business (2:24)
• Using smaller group programs to buy back two hours a day, every day (3:29)
• The nuts-and-bolts of a hybrid program (5:07)
• Visualizing what your practice could look like if you stopped repeating yourself (9:50)

If you enjoyed this episode, you might also enjoy:

• Ep.183 Which Program Idea Should I Start With?
• Ep. 198 Implementing Online Group Programs Into Your Practice
• Ep. 210 5 Years of Online Education with Jen Hernandez of Plant Powered Kidneys

The New Era of Health Services is Here!

You’ve been feeling the pull for a while now… to do something differently.The way you see your patients seems ineffective, labour-intensive, and you’re exhausted. You’re running out of time…

It’s time to go back to the research, learn innovative education techniques and meet your clients/patients where they are… ONLINE. Technology can be used to create BETTER services for the patient and for the practitioner.

Join my Free HighTouch Hybrids 3-Part Lecture Series.

Learn the technology, community-building & eLearning strategies to create a more efficient health practice.

We will be kicking things off January 24th at 12pm EST

Register Now

Stephanie sits down with Jen Hernandez, a registered dietitian, board-certified in renal nutrition. She is the founder of Plant-Powered Kidneys, where she offers renal nutritional services and coaching to empower more plant-based kidney warriors!

Her signature 6-week Plant-Powered Kidneys Course leads clients step-by-step to better manage chronic kidney disease (CKD) with (delicious!) plant-based nutrition.

Listen in as Jen shares her business journey, including her pivot from exclusively coaching one-to-one to putting over a thousand people and counting into her signature program since its launch.

She explains the importance of showing up consistently for your clients, her approach to hiring and outsourcing tasks, and how she’s getting ready to transition into evergreen.

Key Topics:

• What inspired Jen to start her business (5:56)
• The importance of consistency as a business owner (12:58)
• Making social media manageable (16:34)
• Creating the 6-week Plant-Powered Kidneys Course (24:00)
• Jen’s goals for the future of her business (33:39)
• Transitioning into evergreen (37:02)

If you enjoyed this episode, you might also enjoy:

• Ep. 198 Implementing Online Group Programs Into Your Practice
• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider
• Ep.203 How to Market a Cash-Pay Program in an Insurance Based Practice with Elissa Lueckemeyer

The New Era of Health Services is Here!

You’ve been feeling the pull for a while now… to do something differently. The way you see your patients seems ineffective, labour-intensive, and you’re exhausted. You’re running out of time…

It’s time to go back to the research, learn innovative education techniques and meet your clients/patients where they are… ONLINE. Technology can be used to create BETTER services for the patient and for the practitioner.

Join my Free HighTouch Hybrids 3-Part Lecture Series.

Learn the technology, community-building & eLearning strategies to create a more efficient health practice.

We will be kicking things off January 24th at 12pm EST

Register Now

As we kick off the new year, Stephanie invites us to ask a few questions to get crystal clear on our priorities for 2023.

What do I want more of? and What do I want less of?

She encourages us to take stock of what we’re doing right now in our work and to consider this:

If I had all the money in the world, what would I be doing differently in my business? What would I be doing every day that gives me a sense of meaning and purpose beyond adding to my bottom line?

Key Topics:

• Two questions to ask yourself this year (2:08)
• What would you do if it wasn’t for the money? (6:20)
• Finding purpose in everything we do in business (8:17)

If you enjoyed this episode, you might also enjoy:

• Ep.192 Overcoming Your Negative Money Mindset
• Ep.201 Your Launch Plan is Here for 2023
• Ep. 206 5 Things to Reflect on for 2023

The New Era of Health Services is Here!

You’ve been feeling the pull for a while now… to do something differently.The way you see your patients seems ineffective, labour-intensive, and you’re exhausted. You’re running out of time…

It’s time to go back to the research, learn innovative education techniques and meet your clients/patients where they are… ONLINE. Technology can be used to create BETTER services for the patient and for the practitioner.

Join my Free HighTouch Hybrids 3-Part Lecture Series

Learn the technology, community-building & eLearning strategies to create a more efficient health practice

We will be kicking things off January 24th at 12pm EST

Register Now

Stephanie sits down with Sarah Ginn to discuss what drew her to mastering all things online programming at The Leveraged Practice and how she used those lessons to free up her overwhelming schedule as a food service director!

She shares that the knowledge she gained at TLP unexpectedly led to a renewed passion and purpose for her job. This led to a decision to put all of her energies into applying her newfound skills to her food service role rather than to her part-time practice.

Sarah breaks down how she created a digital platform to educate her staff as a group, saving her the time and energy of conducting training in real time all while allowing her team to learn at their own pace!

Key Topics:

• Why Sarah decided to join The Leveraged Practice (2:48)
• Applying what she learned about online programming to her job (5:54)
• Using e-learning to train her team as a group instead of individually (9:48)
• How much time Sarah saves per day thanks to her online programs (15:09)
• Modernizing the workplace (18:37)
• Making time to develop your e-learning infrastructure (24:31)

If you enjoyed this episode, you might also enjoy:

• Ep.175 A Second Income Stream For Your Practice

• Ep.189 How to Help your Clients Feel Supported in an Online Program

• Ep.202 How to Turn your Passion into a Successful Online Program with Pam Fullenweider