Cheryl Taylor is the founder and CEO of Oh Darling based in Liverpool and product range Idol. Cheryl has been in the beauty industry for coming up to 19 years. She is a respected educator and Lash Master and has a wealth of experience in a multitude of different beauty treatments. Cheryl has taught in colleges and salons across the country. She’s a well known innovator within the industry, providing training on behalf of some of the worlds leading brands. Cheryl is the architect of some amazing collaborations and innovations such as the River island pop up shop. She also has recently launched her lamination product range in Salons direct.

Becky Perkins is the director of Icons Lash and Brow Studio in East Sussex. The Studio was founded in 2011 and has grown to employ 6 Lash and Brow Artists. She prides herself in keeping her own and her teams skills up to date by taking courses with many respected international trainers. She has also recently become a distributor for a well known American lash brand.

Amanda Humphrey is the owner of Saramanda1 beauty and hair salon in Great Denham, Bedfordshire. From being a detective based in London she wanted a complete career change. Once opened the salon Amanda received some heartbreaking and life changing news. This made her stronger than ever and wanted to help spread the word of how important smear tests are!

Stephen Shortland is Founder and Managing Director of New Vision Packaging. Before forming New Vision in March 2006, Stephen held leadership roles in other retail-focussed packaging businesses across the UK market.

Leaving school at 16 with a handful of GCSEs’, Stephen found a role as a trainee CAD designer working at a local print company. After a few years and several positions, he became head packaging designer at Kinnerton Confectionery aged 22. After leaving Kinnerton in 1998 to return to the packaging industry, Stephen moved into a sales role, becoming Sales Manager of a Leeds-based packaging sourcing company. At 29, Stephen became Sales Director of Cartotecnica Limited, a design-led packaging business that specialised in the design of packaging for the beauty and confectionery markets.

In 2006, he founded New Vision Packaging with an overdraft from his bank, an estate car, samples and a computer on a coffee table... New Vision now turnover £5m per year, and count some of the worlds best and largest retailers as customers, including Ted Baker, Philip Kingsley, Pai Skincare, King of Shaves, Boots, Waitrose, Tesco, Asda, Morrisons, Cadbury’s and multiple global drinks brands to name just a few.

Being from Northamptonshire, Stephen still lives in Ketteri

Niraj grew up in Belfast with his Indian parents and was expected to work for the NHS like his family. Instead he became an expert sales coach and trainer.

After 23 years working on London running sales teams from small businesses to The Guardian newspaper Group, he wanted to raise the standards of sales.

So he wrote Everybody Works in Sales which was in the Amazon Top 100 on 21 occasions.

He then set up his own sales coaching and training to keep small business accountable to help them achieve results.

His new book The Easy Guide To Sales for Business Owners is out now.

https://amzn.to/2Xmwda6

Gemma Samuel is a Marketing Expert and founder of boutique agency Gem Media Marketing Ltd. She specialises in supporting business owners to get their business heard through online platforms. Through her passion to build client relationships and her interest in beauty, she opened a Salon and is also the owner of a salon. Gemma gives us her tips and advice on how to market your beauty business in this time, as well as guide you on how best to prepare for the bounce back!

FOUNDER OF FLAWLESS LASHES BY LORETA

Loreta Jasilionyte, founder of Flawless Lashes by Loreta, is one of the lash industry’s key experts and recognised trainers worldwide. With more than 35 trainers, 20 distributors and millions of women wearing her lashes across the globe, Loreta has built a successful leading lash empire in just a few years. She has travelled the world as a respected international trainer and judge for numerous prestigious competitions. For leading lash artist, Loreta, the eyes are the most important part of the face. And thanks to her meticulous mastery and close attention to detail, her impeccable products and highly coveted courses are always a guaranteed sell out. Accolades and achievements:

Winner: English Hair & Beauty Academy of the Year 2019- Winner

Winner- Best Customer Service and Training Centre of Excellence, British Hair & Beauty Awards

2019

Winner: Entrepreneur of the Year 2019, British Hair & Beauty Awards

Winner: NALA Professional Integrity Award 2018

Winner: Lash Inc. Best Lash Supplier 2015 and 2016

Twice featured in the Lash Masters Book

Winner: Best Academy UK and Best Customer service 2018

A judge in over 100 competitions

Official lash extension provider for X Factor final 2018

Speaker at over 100 conferences to date

Published in numerous Prestigious Magazines: Vogue, PopSugarBeauty, Hello, Sheen,…

Products Loved By biggest Celebrties as Cardi B , Ashanti, …

Over 2000 students personally trained by Loreta

From humble beginnings as a qualified midwife in Lithuania, Loreta transitioned her medical

background and talents to the beauty world and has rapidly become a figurehead within the lash industry.

I’m Genna, first and foremost I’m mummy to Stanley and Clara and I’m the owner of Genna Rose - Lashes Brows Training.

We’re an award winning salon specialising in eyelash lash extensions and were also an award winning training academy.

I have been trading now for 4years, I’ve had the salon 2 years and training for 1 year. I look forward to you hearing my story.

Frankie Widdows is the founder and CEO of Eyelash Excellence ™. Frankie wasn’t always in the Beauty industry, in fact from 2002-2012 she was a Police dog handler, but her creativity and passion for beauty lead her down the path of discovering her true love of all things lashes.

Although originally trained in all aspects of beauty, she now solely specialises in Eyelash Extensions and these days spends most of her time travelling the globe to not only train others in her bespoke advanced techniques but to guest speaking and judge at some of the biggest events.

In addition to this, she enjoys developing new products, assisted by her father who is a natural inventor and has passed this onto his daughter. Together they spend many hours creating prototypes of different products before bringing them into Frankie’s online Eyelash supply store that distributes lash products across the globe.

Frankie is solely responsible for sourcing all her products, testing them over many months on real clients and only introducing them to her brand if she is 100% happy that they meet her high standards.

Frankie’s training academy is based in the South East of England, but due to demand for her courses she also developed them to be online so that her training is now accessible to anyone!

Frankie’s success is due to her passion and dedication to the industry including providing support, mentoring and high standards of training to new and existing fellow artists. Frankie pushes her students to be the best they can be, to maintain her high standards and to strive for perfection.

Frankie’s business has flourished and continues to develop and expand year after year. Over these years she has been assisted by her small hand selected team, these include ex-students of hers that she has seen grow and develop into amazing technician’s and trainers whom share her same ethos and passion and are valuable members of the Eyelash Excellence Team.

Tips and tricks to stay above in the Coronavirus nightmare. What to apply for to help your business.