Welcome to the seventh episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses the problems of having a construction delay and how it has affected her business. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a strategy, and find the best employees for your practice. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

 

Time-Stamped Show Notes

0:00 Information about Stream Dental Staffing Solutions

2:00 Intro

3:07 Ashley just came back from dental training in the Dominican Republic. Implant Seminars was a great experience.

10:24 The biggest highlight was going to Pelican Beach and the graduation ceremony. She recommends the program to everyone. It is a stress reliever and an experience of a lifetime.

13:00 The Implant Seminars course makes you feel more confident by working on actual patients, and seeing the smiles on the faces of people were amazing.

13:30 Ashley hears the unfortunate news that her timeline for the opening is three weeks behind schedule. She had an August 16 deadline, and now she’ll have to postpone it.

14:45 The construction crew is not working, and Ashley and her husband are livid.

16:25 Not having the building complete means she can’t train people and still has the overhead cost.

18:00 How to plan for the delay and openings.

19:20 Lisa Weber from Unlock the PPO does amazing insurance negotiations.

20:50 Why Ashley doesn’t have much choice in accepting Delta insurance.

21:22 She hopes she can eliminate insurance dependency as word-of-mouth referrals begin to take off.

21:30 Why she loves Stream Dental. They do all of the hard work in finding the right candidates for her team.

22:40 Interviewing people makes her feel like a boss.

22:54 Getting a vibe with interview candidates.

23:35 What she did and didn’t like about her interviewees.

26:25 Michael calls Joshua Scott of Studio 8E8, a digital marketer who is helping Ashley with her practice.

26:56 How to build a brand by starting with the why.

28:20 Why building a brand works.

28:24 One mistake dentists should stop making.

30:24 Joshua has a helpful Brand Creator program that helps dentists bring out the values of the practice. Reach him at Studio 8E8 or @joshuascott on Instagram.

33:20 News about the walls and drywaller.

34:50 Resource of the week is Stream Dental Staffing Solutions. Ashley says she can’t imagine having to do all the human resources activities on top of everything else, so they’ve been a huge help.

35:56 Why Ashley believes she needs to speak up more.

40:36 Ashley says she wishes the delay was communicated to her earlier.

41:53 The biggest headache was the construction delay.

41:55 Glenda from Upper Cloud Media is helping to organize openings and had warned her weeks ago about possible delays with the openings.

42:30 Ashley talks about final construction and her digital marketing plan for next week. She’ll be meeting with Sue Silvia and Brian Porter of Patterson Dental to finalize equipment and supplies. Plus, she’ll conduct more interviews.

44:36 Closing.