Welcome to the sixth episode of The Making of SMILE & CO.! Listen to Dr. Ashley Joves’ story as she discusses the power of networking within her community and the effect it has had on her business launch. This episode is packed with interesting information and perfect for anyone thinking about starting their own dental practice. Tune in and listen carefully, because you won’t want to miss this week’s episode!

 

New Sponsor of the Show

 

Stream Dental Staffing Solutions is The Making of SMILE & CO.’s new sponsor! They provide human resource services that will help you create a human resource strategy and find the best employees. They also help write policy manuals and employee handbooks. Use special discount code TDM25 to get 25% off their store!

 

Time-Stamped Show Notes

2:55 Intro

3:40 Ashley tells us how the Intel company picnic turned out, and why all the weeks of preparation were worth it.

9:00 Networking in 100-degree weather for many hours is exhausting.

9:41 Ashley scored 50 emails from the event, which far exceeded her expectations.

12: 42 How many customers could Ashley get if she did more events like the Intel company picnic?

12:49 Why connecting with other people solidified her business strategy and marketing efforts.

13:18 Ashley will open Smile and Co. in less than two months.

13:31 Michael mentions that he provides consulting on how to do ground marketing. Click here for details.

13:53 Taryn Grows, from the Folsom Chamber of Commerce, helped introduce her to several small business owners and community members.

16:04 How to network in your community to grow your dental practice.

16:40 The Top Golf booth was lots of fun and an exciting prospect to network with.

19:35 Howard Farran interviewed Ashley on his Dentistry Uncensored podcast, and it was a big success because Howard believes in her vision.

22:05 Samantha Leonard of Stream Dental is helping Ashley hire top talent and create a strategy for human resources. Michael interviews her to hear details of how she helps dentists grow their businesses.

25:49 Samantha finds candidates with drive and motivation.

27:15 Why most dentists fall short when it comes to team management.

29:00 Why Ashley thinks working with Samantha is like a match made in heaven.

30:00 Ashley is going to the Dominican Republic to learn how to place dental implants.

30:30 With Anissa’s help, Ashley’s Facebook Live Video went viral.

36:31 How to make a warm audience hot.

36:55 Details about her giveaway event and VIP list.

37:50 Why having a targeted audience works and how Facebook rewards you for engagement.

40:43 Ashley suggests joining The Dental Marketing and Profits and Delivering Wow Hangout.

40:15 Fear and dentistry.

41:45 Ashley talks about the nervousness of doing Facebook Live for the first time.

43:50 Gary Vaynerchuk says to put all your eggs in the Facebook basket.

44:50 Ashley discusses what’s on the schedule for next week.

45:45 Tami Teel, the interior designer, will order all the things that will go into the dental space. Ashley is excited to see it finished.

46:30 Resource of the Week: Folsom Chamber of Commerce. Everybody she’s met is amazing and welcoming, and they want to see everyone’s businesses thrive.

47:30 Kingdom Coffee Roasters. Ashley enjoyed networking with them and showing them love on Instagram.

48:39 Ashley is doing ground marketing by partnering with wineries and breweries and giving away her leftover freebie swag bags and shirts.