The Managing Partners Podcast: Law Firm Business Podcast

Gary Miles is a lawyer with over 45 years of experience in the legal field.

He has extensive experience running a law firm and has now transitioned into coaching and mentoring lawyers to help them overcome the stresses and challenges they face in their profession.

Gary Miles shares his insights on running a law firm and his transition into coaching and mentoring lawyers.

He emphasizes the importance of digital marketing and building a strong online presence through websites and SEO.

Gary also discusses the challenges lawyers face, such as time management, setting boundaries, and finding support within the firm.

He offers coaching services to help lawyers gain clarity, confidence, and productivity in their practice.

Dawn Smith is the Managing Partner of Smith Clinesmith, LLP, a national elder abuse firm based in Dallas, Texas.

With over 20 years of experience, Dawn specializes in representing plaintiffs in cases against nursing homes, assisted living facilities, and group homes.

Dawn Smith shares her journey of building a national elder abuse firm.

She discusses the importance of niching down and focusing on a specific practice area, the challenges of scaling a firm, and the impact of COVID-19 on their operations.

Dawn emphasizes the need for processes and systems to support growth and highlights the value of having a clear vision for the firm's future.

Erik J. Olson is the founder and CEO of Array Digital and two other digital marketing agencies. He specializes in providing digital marketing services to law firms across the United States, helping them grow, scale, and increase their profits.

Erik discusses the Profit First methodology and how it can help law firms ensure profitability. He explains the profit equation and how Profit First flips it around to prioritize profit. He emphasizes the importance of having multiple bank accounts with specific purposes and how to disburse funds to these accounts. Eric also highlights the significance of revenue and how digital marketing, particularly search engine optimization, can help law firms increase their revenue.

Laura Terrell is a practicing lawyer with over 25 years of experience in various roles, including government, private practice, and in-house counsel.

She now works as well as an executive coach, including to help lawyers and other business professionals develop personalized business development strategies.

Laura Terrell joins Kevin Daisey on The Managing Partners Podcast to discuss personal business development planning for attorneys.

Laura emphasizes the importance of understanding your firm's expectations and aligning your personal goals with those of the firm.

She also highlights the need for attorneys to develop unique strategies that cater to their target audience and build meaningful relationships.

Laura suggests leveraging digital platforms like LinkedIn and utilizing analytics to track engagement and adjust strategies accordingly.

She encourages attorneys to attend conferences with a clear plan and specific goals in mind, focusing on connecting with potential clients rather than just networking with other lawyers.

Laura also emphasizes the power of personal branding and finding what makes you unique in your practice area.

She suggests utilizing video and podcasting to showcase expertise and build connections with potential clients.

Overall, Laura emphasizes the importance of being strategic, personalizing your approach, and continuously evaluating and adjusting your business development strategies.

Diane Paoletta is a marketing expert with a background in accounting. She has worked with various professional services firms, including law firms, to develop and implement business development strategies. Diane has a unique perspective on business development, having started her career as an accountant in a client-facing role before transitioning into marketing.

Diane Paoletta joins Kevin Daisey on The Managing Partners Podcast to discuss the importance of business development for all levels of a law firm, from partners to associates. Diane shares her experience in implementing a formalized business development training program and the benefits it brings to firms. She emphasizes the need for early training and nurturing of business development skills to create a culture of growth within the firm. Diane also provides practical tips for effective networking and event networking.

Yuri Eliezer is a patent attorney and one of the founders and managing partners of Founders Legal. He has extensive experience in intellectual property law and has worked with numerous entrepreneurs and early-stage companies. Yuri is passionate about legal tech and the intersection of AI and the practice of law.

Yuri Eliezer, a patent attorney and managing partner at Founders Legal, shares his journey in the legal tech industry and discusses the role of automation and AI in law firms. He explains how his tech startup, the Patent Portal, transitioned into a law firm and the challenges he faced along the way. Yuri emphasizes the importance of embracing automation and AI tools to streamline operations, improve client service, and enhance productivity. He also discusses the potential of AI in drafting legal documents and the future of AI in the legal profession.

Erik J. Olson, CEO of Array Digital, discusses the importance of local SEO for law firms.

He highlights the fact that 46.5% of customers use Google to select a law firm, emphasizing the need for a strong online presence.

Erik explains the key components of local SEO, including high-quality content, optimizing Google Business Profiles, cleaning up name, address, and phone number (NAP) citations, and managing online reputation through reviews.

He provides examples of law firms that have seen significant increases in organic traffic and keyword rankings by implementing these strategies.

Erik concludes by offering a free assessment for law firms interested in partnering with Array Digital for their marketing needs.

Travis Walker is the owner and operator of Travis Walker Law, a law firm located in Stuart, Florida. He has been practicing law since 2012 and specializes in various areas including family law, real estate, business litigation, personal injury, government work, civil litigation, and estate planning.

Travis Walker shares his journey of starting his own law firm in 2012 and the growth and opportunities he has experienced since then. He emphasizes the importance of providing value to clients and building a collaborative and collegial environment within the firm. Travis also discusses the firm's multi-practice approach, where each attorney specializes in a specific area of law, allowing them to cater to a wide range of client needs. He highlights the benefits of this approach, such as the ability to serve clients with multiple legal issues and the opportunity for attorneys to grow within the organization. Travis also talks about the firm's marketing strategies, including digital marketing and the use of videos to connect with potential clients. He shares his goal of growing the firm to a $1.1 billion law firm by 2026 and the importance of having a clear vision and goals for the future.

Sasha is the owner of Grow Law Firm, a marketing agency that specializes in helping law firms grow their business online. With years of experience in search marketing, Sasha has helped numerous law firms improve their online presence and attract more clients.

In this episode, Kevin interviews Sasha, the owner of Grow Law Firm, to discuss the challenges that law firms face when it comes to marketing and growing their business online. They emphasize the importance of having a strategic approach to marketing and setting realistic expectations. They also highlight the power of search marketing and how it can significantly impact a law firm's growth. Sasha shares insights on the good, the bad, and the ugly of working with law firms and provides valuable advice for attorneys looking to improve their marketing efforts.

Steve Fretzin is the founder of FRETZIN, Inc., the premier lawyer coaching, skills trainer and peer-advisory leader for highly motivated attorneys. He is also the author of the book "Sales Free Selling" and hosts the podcast "Be That Lawyer."

In this episode, Kevin Daisey interviews Steve Fretzin about the importance of business development for attorneys. Steve shares his background in business development and how he discovered the need for business development coaching specifically for lawyers. He explains his philosophy of "business development," which focuses on building relationships, understanding client needs, and guiding them through the buying decision process. Steve emphasizes the importance of learning business development skills and how it can lead to greater success and control in a law practice. He also discusses the challenges lawyers face in business development and offers tips for qualifying clients and asking for referrals.