The Managing Partners Podcast: Law Firm Business Podcast

Erik J. Olson is the CEO of Array Digital, a digital marketing agency that helps law firms attract ideal clients through SEO and content strategies.

With years of experience in the industry, Erik has helped numerous law firms achieve significant growth and success.

Erik discusses the importance of content for law firm websites and how it can attract ideal clients.

He emphasizes that content should be written for humans, not just for search engine optimization (SEO) purposes.

Erik explains that headlines play a crucial role in capturing the attention of readers, as most people tend to skim through content.

He also highlights the significance of diligent research and targeted keywords to ensure that the content aligns with what potential clients are searching for on Google.

Erik shares examples of law firms that have experienced significant growth in organic traffic and keyword rankings through effective content strategies.

He concludes by outlining the ideal content program, which involves having writers who are knowledgeable in specific practice areas, conducting thorough research, and creating a content calendar.

Stephen Novakidis is the Managing Partner of the New York office at Foley & Mansfield, a national law firm specializing in product liability and general litigation. With over 22 years of experience, Stephen has a background in civil defense and has successfully managed the growth and diversification of the New York office.

Stephen Novakidis shares his journey from being a trial attorney to running an office. He discusses the challenges and rewards of managing a law firm, the growth of the New York office, and the firm's focus on product liability and general litigation. Steve also highlights the importance of joining peer groups like Vistage to learn from other leaders and gain valuable insights.

Joshua Goldberg is a native New Yorker and the co-owner of Nath, Goldberg & Meyer, a boutique law firm specializing in intellectual property. With a background in chemical engineering and a law degree from George Washington University, Joshua has extensive experience in patent law and helping clients protect their inventions, trademarks, copyrights, and trade secrets.

Joshua Goldberg joins Kevin Daisey on the Managing Partners Podcast to discuss his journey from chemical engineering to patent law and the specialized services his firm offers. Joshua explains that his firm focuses exclusively on intellectual property, helping clients protect their inventions, trademarks, copyrights, and trade secrets. He emphasizes the importance of trademarking business names, logos, and products, as well as copyrighting documents and processes. Joshua also provides insights into the patent application process, including the need for patent searches and the timeline and costs involved. He advises law firms to be aware of the intellectual property they should protect and to consider referring clients to specialists in the field.

Regina Faul is a labor and employment lawyer at Phillips Nizer LLP, a full-service law firm located in Manhattan, New York City.

With over 15 years of experience, Regina specializes in traditional labor and employment law on the management side.

She is passionate about leadership and believes in the importance of fostering a growth environment for employees.

Regina Faul shares her insights on leadership and its significance in the legal profession.

She emphasizes the need for managing partners to possess leadership skills and promote leadership within their firms.

Regina also highlights the importance of continuous learning and seeking coaching to enhance leadership abilities.

She advises leaders to take a pause before reacting to situations and to lead by example, fostering a growth environment for employees.

Sam Mollaei is a virtual lawyer and the founder of Legal Funnel.

He has successfully built and scaled seven virtual law firms using the principles of virtualization, automation, and scalability.

Sam is also the author of the book "Virtual Law Firm Secrets," where he shares his strategies for automating and growing law firms online.

Sam shares his journey of building and scaling seven virtual law firms.

He emphasizes the importance of virtualization, automation, and scalability in running a successful law firm.

Sam discusses his epiphany after reading Tim Ferriss's "Four Hour Work Week" and how it inspired him to create a law firm that could run itself.

He explains how he uses funnel pages and automation to generate clients and streamline the intake process.

Sam also highlights the power of paid ads, the effectiveness of his review collection strategy, and the significance of mindset shifts in growing a law firm.

Jonathan Goodgold is an attorney and managing partner at Goodgold West & Bennett LLC, a full-service law firm based in Millburn, New Jersey.

With over 20 years of experience, Jonathan specializes in employment law, collections, and litigation.

He is known for his expertise in building relationships and networking to grow his practice.

Jonathan shares his journey as an attorney and the challenges of managing a law firm.

He discusses his experience working at different firms, starting his own practice, and eventually merging with his current firm.

Jonathan emphasizes the importance of networking and building relationships in the legal industry.

He also highlights the need for smart growth and adapting to changes in the market.

Jonathan's firm focuses on providing a diverse range of legal services and fostering a collaborative culture among its attorneys.

Erik J. Olson is the CEO and co-founder of Array Digital, a digital marketing agency that specializes in law firm marketing.

With years of experience working with law firms across the United States, Erik is an expert in helping law firms attract potential clients to their websites.

In this webinar, Erik J. Olson discusses how law firms can attract free and unlimited potential clients to their websites using digital marketing strategies.

He compares traditional advertising methods like billboards, radio, and TV to the unlimited potential of Google search results.

Erik explains the different sections of a Google search results page and highlights the importance of organic SEO (search engine optimization) in driving targeted traffic to a law firm's website.

He also shares real-life examples of law firms that have seen significant growth in website traffic and leads through organic SEO.

Eric Dewey is a business development consultant and the author of the book "Power Grids: How Successful Lawyers Build Powerful Networks That Drive Reputations, Relationships, Referrals, and Revenues."

With over 20 years of experience in the legal space, Eric has worked as the Chief Marketing Officer for four large law firms and has coached attorneys on business development strategies.

He helps lawyers develop strong networks and implement effective business development practices.

Eric shares his insights on how successful lawyers can build powerful networks that drive reputations, relationships, referrals, and revenues.

He emphasizes the importance of having a network of connections and developing disciplined business development habits.

Eric explains the concept of a power grid, which consists of a group of professionals who mutually support each other's success.

He provides practical steps for attorneys to identify and prioritize their contacts, and he encourages them to reach out to three people from their power grid every day.

By consistently nurturing these relationships, attorneys can generate a steady flow of work and eliminate the feast or famine cycle.

Eric also discusses the value of understanding the business of clients and approaching sales as a change management process.

Growing a law firm can be a challenging task, especially when the firm owner is caught between the demands of fee-earning work and managing the business. In this thought-provoking interview with John McCarthy, a profit growth coach, we delve into the strategies and insights he shares to help law firm owners overcome these challenges and achieve sustainable growth.

John McCarthy is a profit growth coach based in Taunton, Somerset, UK. With a background in fitness, military, and business development, John specializes in helping law firms grow and achieve their goals.

John joins Kevin Daisey on the Managing Partners podcast to discuss how he helps law firms grow. John shares his background and expertise, emphasizing the importance of focusing on profit rather than just revenue. He explains that many law firm owners get stuck between fee-earning work and managing the business, leading to long hours and burnout. John provides insights into time management, knowing your numbers, and setting personal and business goals. He also shares success stories of clients who have achieved significant growth and improved work-life balance.

David Feldman is an attorney and the founder of Skip Intro Advisors, a strategic advisory firm that specializes in the cannabis industry.

He has extensive experience in corporate and securities law, and has worked with numerous companies in the cannabis space.

David is also the author of several books on entrepreneurship and business growth.

David shares his journey from being a corporate and securities lawyer to becoming a strategic advisor in the cannabis industry.

He discusses the importance of thought leadership and marketing in the digital age, and highlights the need for small law firms to differentiate themselves and focus on their strengths.

David also emphasizes the value of seeking outside counsel and advice to make informed business decisions.