Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them. 

HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short.

The business is 81% DTC, 6% subscriptions and 13% wholesale.

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SHOWNOTES:

01:00 Using personal experience to come up with a business idea 

08:50 Three factors for a successful ecomm brand

11:20 Hairtamin’s influencer marketing strategy 

17:50 Product page tips

21:00 Where to look for ecomm inspiration

22:50 Business ideas

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