If you've been waiting for an easy button for list growth, this episode is your loving reality check. Liz Wilcox — the Fresh Princess of Email Marketing — reminds you that growing your list is your responsibility. No one else can do it for you. In this short and honest episode, Liz shares why building an email list takes real work — but also how to make that work fun, sustainable, and aligned with your strengths.

Episode Highlights

• Why Liz believes the #1 rule of email marketing is simple: your list is your responsibility.

• The truth about list growth — it's not magic, it's work.

• The myth of "effortless" marketing and why Liz refuses to sell the easy version.

• Her personal example: growing her list through 300 podcast guest appearances over three years.

• How she pushed through personal health challenges — including food allergies with anaphylactic symptoms — while still showing up for her audience.

• Why "hard" doesn't mean "bad" — the key is to find the kind of work you enjoy doing.

• A sneak peek at List Building Live (March 11–13) — where Liz shares over 20 different ways to grow your list so you can choose the ones that fit your energy and style.

Key Takeaways

• It's your job: No one else will grow your list — it's your responsibility.

• Work is required: Growth takes consistent effort, but it's 100% doable.

• Play to your strengths: Choose strategies that feel fun and sustainable.

• Consistency compounds: Showing up regularly builds momentum and results.

• Believe in yourself: You can grow your audience and convert subscribers into customers.

Links and Resources

List Building Live Summit

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM