Are you struggling to figure out exactly what to charge in your HRT clinic? Episode 33 of The Nico Misleh Podcast will completely shift the way you think about pricing. Nico Misleh breaks down the exact steps, secrets, and strategies behind setting prices that actually help your patients, grow your business, and give you more confidence as a clinician. Learn how to avoid costly mistakes, discover what the best clinics are really charging, and see why the right price can help your clinic thrive while saving you from burnout. If you want real answers on patient pricing, clinical profitability, and building a wellness practice that supports your life and your mission, you’re in the right place.

Want step-by-step guidance to set the perfect price for your services? Sign up now for The HRT Master Course at https://hrtuniversity.com/hrtcourse/⁠

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below:

- Nico's Daily Newsletter: ⁠⁠⁠https://nicomislenp.kit.com/8050eeea5f⁠⁠⁠ (yes, it's daily... and yes, people stay subscribed)

- Join HRT University: ⁠https://hrtuniversity.com/⁠

- Join the HRT University Facebook Group: ⁠⁠⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr⁠

Chapters:

00:00 - Pricing Challenges and Strategies

05:35 - Infinite Pricing Concepts

12:38 - Emotional and Behavioral Influences

17:54 - Audience Understanding Techniques

19:42 - Valuing Health and Wellness

22:20 - Ethical Considerations in Pricing

24:10 - Self-Investment Importance

24:30 - Hard Realities in Business

25:00 - Identifying Your Target Audience

26:35 - Conclusion and Key Takeaways

Jillian Martin wears a lot of hats: hospitalist, psych NP, regulatory consultant, emergency psych provider, and now, HRT clinic owner. In this episode, she sits down with Nico to talk about her journey from operational nursing to launching her own hormone clinic, Valen Medical, on Cape Cod.

They dive into how Jillian and her husband are building the clinic behind the scenes, when to start paying yourself (and your spouse), and what to do when you’re juggling multiple jobs but want your clinic to take off. The two also explore treating adolescents, the intersection of hormones and mental health, and how TBI history could be affecting your patient’s hormone cascade.

This one’s for the multi-passionate provider wondering how to make their HRT clinic sustainable, profitable, and personally fulfilling, without burnout or a social media presence.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

In episode 3 of her marketing series, Emily Beal tackles one of the biggest mindset blocks for clinic owners: what to write in your emails, especially when your list is tiny (or nonexistent). She shares a real message from a provider who felt stuck before even getting started, and gives step-by-step advice to help you build writing confidence without using AI or generic templates.

You’ll learn why your personal story matters, how to break past perfectionism, and how to make your writing actually feel like you. Whether you’ve written nothing yet or have drafts sitting in Google Docs, this episode is the push you need to finally start hitting “send.”

Click here to join Emily's weekly marketing newsletter: https://nicomislenp.kit.com/5bc0d4dd96

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this episode, Nico sits down with Brad Cunningham, founder of Orange Financial and Nico’s go-to guide for all things money. Brad’s not your typical finance guy. He doesn’t wear a three-piece suit, he doesn’t believe in one-size-fits-all advice, and he’s way more interested in transformation than spreadsheets.

They talk about debt, building wealth, how your childhood shapes your money mindset, and what most high earners are still getting wrong. Brad also shares the business principles that helped him build a thriving, referral-only firm with zero ads and 1,000+ raving clients, and why that same model applies perfectly to HRT clinic owners who want freedom and sustainability.

📧 Email Brad: [email protected]

🍊 Orange Financial: https://goorangefinancial.com/

🎟️ Brad will also be speaking at our NICO LIVE Conference in September! ⁠⁠Grab your tickets here⁠⁠.

In this episode, Nico sits down with Mike Belkin, a nurse practitioner and founder of Men's HealthSpan, a telehealth-only HRT clinic. Mike shares how he went from procrastination and urgent care shifts to finally launching his own clinic, and landing 45 patients in under a year while still working full-time.

They dive into Mike’s unconventional path (including chiropractic school, a syndicated cartoon, and some “California years”), what’s working in his patient acquisition strategy, and the mindset shifts every new clinic owner needs to scale sustainably. Plus, Nico gives a masterclass on boots-on-the-ground marketing, pricing strategy, and how to grow to 100+ patients, without relying on ads or social media.

Tickets for ⁠NICO LIVE⁠ are on sale UNTIL AUGUST 8TH. ⏰ ⁠Get your tickets here!

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

In episode #2 of her marketing series, Emily Beal shares the next step in building a sustainable marketing strategy for your HRT clinic, without relying on Instagram or TikTok. She breaks down why in-person networking and email marketing are the foundation of long-term growth, and how you can start both this week without getting overwhelmed.

From how to reach out to local gyms, spas, and providers to exactly what to include in your first email campaign, Emily walks you through the practical steps to build real community and consistent patient flow. Plus: how to set up your email list (legally), why segmentation matters, and how to write emails people actually want to read.

Click here to join Emily's weekly marketing newsletter: ⁠https://nicomislenp.kit.com/5bc0d4dd96⁠

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this episode, Nico sits down with Danielle Hayden, founder of Kickstart Accounting and the podcast Business by the Books. They talk about why traditional accounting often fails business owners, how Danielle built a bookkeeping company designed for real humans, and what every clinic owner needs to know about their numbers, especially if you’re in growth mode.

Danielle shares the biggest money mistakes providers make, why your P&L should feel empowering (not terrifying), and how to stop letting tax season run your life. Whether you're just getting started or scaling your team, this conversation will help you stop avoiding your numbers and start using them as a tool for confidence, clarity, and smart growth.

👉 Kickstart Accounting: https://kickstartaccountinginc.com/

🎉 Choose your Gift: https://kickstartaccountinginc.com/gift/

💲Mention Nico’s name on the referral spot (or Nico Misleh- HRTU) when you book a Discovery Call and they will waive the $299 set-up fee. 

🎟️ Kickstart Accounting will also be at our NICO LIVE Conference in September! ⁠Grab your tickets here⁠.

NICO LIVE, our ⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! Get your tickets for NICO LIVE here⁠ 🎟️

In this episode, Nico sits down with Mason Collins, a family nurse practitioner and founder of Live Oak Testosterone & Weight Loss. From giving out his personal cell number to now leading a growing multi-provider team, Mason shares the hard lessons and smart moves that helped him scale a thriving hormone and weight loss clinic in just a few years. They talk about pricing strategy, patient retention, when to hire, and how to avoid getting lost in shiny object syndrome. If you’re a practitioner looking to grow without burning out, this one’s for you.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠⁠https://nicomislenp.kit.com/8050eeea5f⁠⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

In this kickoff episode of her new marketing series, Emily Beal breaks down the real reason most HRT clinic owners struggle with marketing, and it’s not what you think. If you’ve ever felt overwhelmed by strategy, confused by social media, or stuck paying for marketing that doesn’t feel like you, this episode is your reset button.

Emily shares her “marketing order of operations” and challenges providers to think differently about how they show up. From defining your mission and messaging to rediscovering your creative spark, this episode is all about building a marketing foundation rooted in purpose, authenticity, and simplicity.

Click here to join Emily's weekly marketing newsletter: https://nicomislenp.kit.com/5bc0d4dd96

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

In this raw and honest episode, Nico sits down with UK-based physician ⁠Dr. Max Draper⁠ to unpack the journey from conventional GP to hormone optimization expert. Max shares his personal battle with testicular cancer, the years of missed low T symptoms, and how TRT completely transformed his health, and career.

They talk about the differences between UK and US healthcare, the broken state of modern medicine, and why more clinicians are trading 10-minute factory-style visits for meaningful, transformative care. This episode is packed with perspective, hope, and inspiration for anyone looking to practice medicine on their own terms.

NICO LIVE, our ⁠⁠⁠three-day business conference designed for nurse practitioners who want to grow cash-based, concierge, and wellness-focused practices is coming up! ⁠Get your tickets for NICO LIVE here⁠⁠ 🎟️

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠⁠https://nicomislenp.kit.com/8050eeea5f⁠⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr⁠