In this special episode, Emily and Cherrelle take over the podcast to share everything going into planning the first-ever Nico Live Conference happening September 5–7 in Cincinnati. From venue walkthroughs and swag bag surprises to booking AV teams and picking the perfect brisket, they pull back the curtain on what it really takes to build a business event from scratch.

You’ll hear about the speaker lineup, VIP social night, thoughtful touches for attendees—and why this won’t be your typical medical conference. If you're thinking of coming or already grabbed your ticket, this episode will get you excited for what’s ahead!

🎟️ You can purchase your tickets here!

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠https://hrtuniversity.com/ to learn more. Thank you to everyone who made this possible! 🙏

In this episode, Nico chats with Emily, an emergency medicine NP turned integrative hormone expert, about building a hormone clinic in an ultra-affluent mountain town—and the unique challenges that come with it.

They dive into pricing strategies for high-income clients, why traditional monthly memberships don’t always work, and how to shift into retainer-style care without sounding salesy. Plus, they unpack what it really means to “niche down,” how to avoid overcomplicating your offers, and why focusing on hormone optimization can be your simplest (and smartest) business move.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend. Early bird tickets on sale this week!!!

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

In this raw and inspiring conversation, Nico chats with Matt, an Ohio-based nurse practitioner who’s officially going all in on building his hormone clinic—despite having no patients, no space (yet), and just 60 days before he leaves his current job.

They talk through mindset blocks, navigating non-compete contracts, choosing a brick-and-mortar location, treating men vs. women, and how to market with authenticity. If you’ve been hesitating to take the leap or want a behind-the-scenes look at what it really takes to start a practice, this episode is for you.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

In this episode, Nico is joined by Adam Costilo, founder of The Payment Doctor and a trusted preferred vendor for HRT University. They break down the hidden risks of using Stripe, Square, and PayPal for your hormone or weight loss clinic—and how these platforms can freeze your funds or even shut you down without warning.

Adam shares real horror stories, explains how telehealth and payment processing collide, and gives practical advice on how to set up your clinic for long-term financial stability. If you’re a provider taking payments (aka all of us), this episode is a must-listen.

🗣️ Mention “HRTU” when you schedule your free consultation and he'll make sure you’re taken care of.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

In this solo episode, Nico explores a powerful idea: hormone replacement therapy isn’t just about labs and protocols—it’s about helping people self-actualize. Using Maslow’s Hierarchy of Needs as a framework, Nico walks through how optimal hormones support every layer of the human experience—from basic physiological survival to emotional safety, confidence, connection, and ultimately, purpose.

Whether you're a provider or just curious about how HRT impacts more than just symptoms, this episode will reshape how you view your role in patient care.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

This one might surprise you. In this solo episode, Nico gets real about who shouldn’t take the HRT University Master Course. If you’re looking for a cookie-cutter protocol, a quick certification, or a shortcut to confidence, this course isn’t for you. But if you’re ready to master hormone therapy, build a standout practice, and serve patients with depth and nuance—you just might be the exact person this course was built for.

Nico breaks down what makes HRT University different (and honestly, harder), why principles > protocols, and what kind of provider will thrive inside the program.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

In this powerful episode, Nico sits down with husband-and-wife duo Todd and Tori, two Florida-based nurse practitioners who launched Evolve Health & Wellness just two and a half years ago—and are already on track to hit seven figures in revenue. They share how they balanced launching their practice while still working part-time in hospitals, what sparked their explosive growth, and the systems they’re putting in place to scale.

From community-rooted marketing and personalized patient care to the importance of mentorship and mindset, this episode is full of actionable insights for anyone running or dreaming of launching their own clinic. Bonus: Tori gives us a glimpse into the cutting-edge survivorship clinic where hormones and research meet cancer recovery.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

In this solo episode, Nico takes you behind the scenes of launching his own functional medicine clinic, Apollo Health Optimization. He opens up about the early days—balancing family life, navigating the insurance vs. cash-pay model, and how he went from a rented office behind a car garage to running a successful telehealth clinic.

Nico shares the pivotal decisions, biggest mistakes (like waiting too long to hire help), and the exact steps that helped him build a thriving practice. Whether you're in the early stages of starting your own clinic or thinking about taking the leap, this episode is packed with insight, strategy, and encouragement.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

Nico sits down with his friend and colleague, Dina BenDavid, a seasoned nurse practitioner who has navigated an incredible career transformation—from public health and primary care to aesthetics, and now into the world of hormone replacement therapy.

They dive into her 15-year journey in aesthetics, the challenges of running a cash-based medical practice, and the business lessons she’s learned along the way, including why niching down is crucial and why you should never trust a sales rep at face value when investing in medical equipment.

Dina also shares her newest passion—functional mental health—and how she’s shifting away from conventional psychiatric medication to a root-cause, hormone-informed approach. If you're a provider looking to transition into aesthetics, HRT, or integrative psychiatry, this episode is packed with insights on scaling a business, going nationwide, and the future of mental health and medicine. 🔗 Connect with Dina and her work at JustAlign.com

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend

The HRTU Master Course is now LIVE and available for purchase! Head to ⁠⁠⁠⁠⁠⁠⁠https://hrtuniversity.com/⁠ to learn more. Thank you to everyone who made this possible! 🙏

In this episode, Nico dives into the driving force behind HRT University—a groundbreaking initiative reshaping hormone replacement therapy education. He explores why so many providers struggle with imposter syndrome and how deep knowledge, not just surface-level information, can transform confidence in patient care.

From the gaps in traditional medical education to the importance of long-form learning, Nico shares why he built a comprehensive HRT course bundle covering male and female HRT, thyroid health, and adjunct hormones. Tune in to discover why true expertise sets you apart in this evolving field.

For practitioners who want to confidently grow their practice with guidance in TRT, HRT, and business strategy, find us below: 👇

📝 Nico's Daily Newsletter: ⁠https://nicomislenp.kit.com/8050eeea5f⁠ (yes, it's daily... and yes, people stay subscribed)

🗣️ Join the HRT University Facebook Group: ⁠https://www.facebook.com/groups/1179376819949373/?ref=share&_rdr

Upcoming Reminders:

📅 2025 Live Event in Cincinnati – September 5th Weekend