The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
This week the guys cover the search impression share metrics and the competitive metrics columns. They talk about how they use the competitive metrics columns day to day, what situations they help them solve, and how these columns help them achieve client goals. It was a fascinating and fun discussion. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

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Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keywords, bids, and ad groups. Thanks for listening and sharing the show with friends.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys explain what their Lazy Man Google Ads build strategy is, why they do it, and why it’s effective. They walk through an example build, building out a Lazy Man build for a dermatologist. And next week we’ll be talking about the next steps that come with launching a Lazy Man build and how to optimize it after your initial results. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys do a Google Ads Q&A episode and answer your questions about manual bidding, how to know what your bids should be, and how to run Google Ads campaigns in multiple languages. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
Ever wondered how to optimize a Google Ads account that’s already been running successfully for years? How do you take an account that’s already going great and continue to improve it? In this episode the guys talk about what managing long-running accounts looks like and the kind of management they do on Google Ads accounts that have been running successfully for a really long time. Thanks for listening and enjoy!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, the red, yellow, and green keyword strategy. The guys explain what the three types of keywords are and how to handle each type. Thanks for listening and enjoy the episode!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their decision to use manual or automated bids. Thanks for listening and enjoy the episode.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords are. Thanks for your questions and keep sending them in over at our website: https://paidsearchpodcast.com/contact-us/

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Listen to the Google Ads Strategy podcast - https://googleadsstrategy.com/ 

Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This fourth and final episode in the series is about what you can do with the content on your website to help you get great PPC performance. The guys talk about the importance of scannable content, clear headlines, how to handle social media links, and much more.

Weekly After Show:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Support the show (https://www.patreon.com/paidsearchpodcast)

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Enroll in Elite Local Ads today - http://elitelocalads.com/

Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This third episode in the series is all about ways to make your website work great visually for PPC. The guys talk about the importance of visual in general, and then they cover tips about videos, pictures, logos, and more.

Weekly After Show:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment