The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer, Certified Google Ads SpecialistBusinessTechnologyMarketing
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing episodes

  • 205: How To Get B2B Leads When Your Keywords Produce Mostly B2C Traffic

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp2   
    Check out Elite Local Ads - http://elitelocalads.com/

    Show Notes:
    Today the guys answer questions about how to get commercial leads when most of your keywords are producing residential traffic. Getting B2B leads from keywords that produce mostly B2C traffic is a very difficult thing to do, and the guys share their advice on how to solve that issue. They also answer a question about how to improve your Google Ads account during this downtime if you’re not advertising right now. And they finish the episode answering a question about adding audiences to search campaigns.

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/
    Support the show - https://www.patreon.com/paidsearchpodcast

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703

    Support the show (https://www.patreon.com/paidsearchpodcast)

    Submit a question or comment

    43 min
  • 204: A Great Debate - Should Google Ads Professionals Specialize In Only A Few Industries?

    Please support our sponsors because they make the show possible!

    Get Opteo for free for two months - https://opteo.com/psp2     

    Show Notes:
    This week it’s time for a great debate! The guys debate whether or not Google Ads professionals should specialize in a small amount of industries, or if they should work for all different kinds of industries. The debate gets heated, but respect is shown throughout the argument. What side are you on? Is it better to specialize or to work for lots of industries?

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703

    Submit a question or comment

    58 min
  • 203: Using Google Ads Editor To Scale Account Build

    Please support our sponsors because they make the show possible!

    Check out Elite Local Ads - http://elitelocalads.com/

    Show Notes:
    Today the guys answer questions about how to use Google Ads editor to scale an account build, to what extent we track monthly budget, and if Google Analytics goal importing is as accurate as Google Ads conversion code.

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/
    Support the show - https://www.patreon.com/paidsearchpodcast

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703

    Support the show (https://www.patreon.com/paidsearchpodcast)

    Submit a question or comment

    44 min
  • 202: The Perfect Google Ads Account Checklist Part 4

    Please support our sponsors because they make the show possible!

    Get Opteo for free for two months - https://opteo.com/psp2       

    Subscribe to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/   

    Show Notes:
    The guys continue their discussion of the perfect Google Ads account checklist. Today the guys finish up the perfect Google Ads account checklist, covering display, YouTube, landing pages, and the recommendations tab.

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/
    Support the show - https://www.patreon.com/paidsearchpodcast

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703

    Submit a question or comment

    54 min
  • 201: Small Daily Budget With Large Cost Per Click

    Please support our sponsors because they make the show possible:

    Get Four Free Lessons at Institute - https://directiveconsulting.com/institute/

    Show Notes:
    This week the guys answer questions about what to do when you have a small daily budget with a high average cost per click, and also a question about unique cookies versus unique users on remarketing campaigns. Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Submit a question or comment

    46 min
  • 200: The Perfect Google Ads Account Checklist Part 3

    Please support our sponsors because they make the show possible!

    Free Opteo trial - https://opteo.com/psp       

    Free 7 Day Trial of Kyle Sulerud's AdLeg Software Suite - http://software.adleg.com/psp   

    Show Notes:
    The guys continue their discussion of the perfect Google Ads account checklist. Today in part three they go over remarketing.

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Check out PSP News - https://paidsearchpodcast.com/news/

    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703
    Support the show (https://www.patreon.com/paidsearchpodcast)

    Submit a question or comment

    57 min
  • 199: Below First Page Bid + Low Impressions + Types Of Conversions + Max Conversions + Ad Group Structure

    Show Notes:
    This week the guys answer questions about the below first page bid status, low impression keywords, types of conversions, max conversion bidding, and ad group structure. Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:

    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Support the show (https://www.patreon.com/paidsearchpodcast)

    Submit a question or comment

    43 min
  • 198: The Perfect Google Ads Account Checklist Part 2

    Please support our sponsors because they make the show possible!

    Free Opteo trial - https://opteo.com/psp       

    Four Free Lessons at Institute - https://directiveconsulting.com/institute/

    Show Notes:
    This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items related to ad groups, ads, extensions, and conversions.

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Check out PSP News - https://paidsearchpodcast.com/news/

    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703

    Submit a question or comment

    53 min
  • 197: Upper-Level Thinking + How To Deal With Low Volume + Pure Broad Match Keywords

    Please support our sponsors because they make the show possible!

    Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/             

    Show Notes:
    Today we're answering your questions about how to achieve upper-level thinking with Google Ads, how to deal with low volume, and ways to mix in pure broad keywords into your strategy. Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:

    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Check out PSP News - https://paidsearchpodcast.com/news/
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Submit a question or comment

    34 min
  • 196: The Perfect Google Ads Account Checklist Part 1

    Please support our sponsors because they make the show possible!

    Free Opteo trial - https://opteo.com/psp       

    Four Free Lessons at Institute - https://directiveconsulting.com/institute/ 

    Show Notes:
    This week we're launching our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part one of the series covers checklist items related to keywords and settings.

    Thanks for listening and sharing the show, and we hope you enjoy the episode!

    Weekly After Show:
    And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

    We need your help! Please help us grow the show:
    Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

    Send us your questions here - https://paidsearchpodcast.com/contact-us/

    Check out PSP News - https://paidsearchpodcast.com/news/

    First 100 Episodes - https://paidsearchpodcast.com/archive/

    Send us mail at:
    Paid Search Podcast
    5380 Old Bullard Road
    Ste 600-238
    Tyler, TX 75703

    Submit a question or comment

    50 min

About The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

From the publisher's feed

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners,…

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