The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/     

Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This second episode in the series is about how to make your website conversion tracking friendly. Tracking all conversions can take your Google Ads campaign performance to the next level, and the guys talk about ways to make conversion tracking easy and to make sure you’re getting as many conversions as possible.

Weekly After Show:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
Getting quality traffic and running a great Google Ads campaign is only half the battle. In order for that great traffic to convert and turn into new customers, you also have to have a good website. Why work so hard to get good traffic if the website you take them to is bad and doesn’t convert at a high rate? You have to do both well. This week we’re launching a multiple episode series all about website advice, specifically for a Google Ads campaign. We share website tips that will help you get the most from your Google Ads campaign, and we break down the website tips into five sections; tech specs, conversion tracking friendliness, visual, content, and miscellaneous. This first episode in the series covers the tech specs. Thanks for listening and enjoy the episode!

Weekly After Show:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week on the PSP Chris walks Jason through two unique campaigns he’s running on Google Ads. One of them focuses on medium funnel keywords, and the other campaign has an interesting pure broad keyword strategy that’s combined with targeted audiences. Jason asks questions about the campaigns and strategies and Chris gives insights into how he came up with the strategies and how they’re working. It’s a fascinating discussion about Google Ads. Thanks for listening and enjoy the episode!

Weekly After Show:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2

Enroll in Elite Local Ads  - http://elitelocalads.com/

Show Notes:
Do you ever wonder what your competition is up to in Google Ads? Today on the PSP we talk about how we study our competition in Google Ads. We cover the auctions insights report, how to instantly find out if your competition is horrible at Google Ads, what you can learn from their ads, and much more. Thanks for listening, please share, and enjoy!

Weekly After Show:
Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2

Show Notes:
On today’s Q&A the guys answer questions about when to give up on a keyword when it’s not bringing in conversions, how to start over if you need to start your Google Ads advertising strategy again from scratch, and if using locations in the ad copy works and whether it’s worth doing. Thanks for listening and enjoy the show!

Weekly After Show:
Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Listen to Google Ads Strategy With Kyle Sulerud  - https://googleadsstrategy.com/

Show Notes:
Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for listening and enjoy!

Test and optimize creative messages - https://support.google.com/google-ads/answer/6167129

The Best Ads Testing Metrics for Lead Generation Campaigns - https://bgtheory.com/blog/the-best-ads-testing-metrics-for-lead-generation-campaigns/

Weekly After Show:
Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

 Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
On today’s Q&A the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about using a remarketing audience on a search campaign. And then to close the show they answer a question about running ads and keywords in a different language than the language that’s on the website, and that leads to a discussion about the language settings in Google Ads. Thanks for listening and enjoy the show!

Weekly After Show:
Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Get your free trial of Kyle Sulerud’s AdLeg Software Suite - https://software.adleg.com/psp

Show Notes:
This week the guys talk about conversion tracking mistakes advertisers make in Google Ads that end up hurting their performance. These mistakes include not tracking conversions in the first place, getting the conversion settings wrong, and not selecting the correct conversion attribution for your situation. We hope you enjoy the episode and thanks for listening!

Weekly After Show:
Don't miss the aftershow! We invite you join hundreds of other Paid Search Podcast fans for our exclusive weekly Patreon Aftershow. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
On today’s question and answers episode the guys answer questions about what hidden metrics they look at to improve performance, their experiences with target impression share bidding and if they use automated bids to get a feel for a campaign before switching to manual, and if they’ve ever experienced a broad keyword campaign working better than an optimized campaign with tighter keyword match types.

Thanks for listening and sharing the show, and we hope you enjoy the episode!


Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
This week we talk the hidden metrics of Google Ads. These metrics give you amazing data insights, and we tell you how to access them and how they can help you make decisions. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment