The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including questions about click fraud and invalid clicks, testing ad copy, and when to make audience bid adjustments. Thanks for listening and sharing the show, and we hope you enjoy the episode!

More From Google Ads Help:
Invalid clicks - https://support.google.com/google-ads/answer/42995
Ad Traffic Quality - https://www.google.com/ads/adtrafficquality/
Exclude IPs - https://support.google.com/google-ads/answer/2456098

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors because they make the show possible!

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Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/       

Show Notes:
This week we're talking about the risks of overmanaging a Google Ads campaign. What does overmanagement look like? Why does it hurt your results? We answer those questions and more in this episode about overmanaging a Google Ads campaign.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Check out PSP News - https://paidsearchpodcast.com/news/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp                 

Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637

All conversions - https://support.google.com/google-ads/answer/6317098

Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Check out PSP News - https://paidsearchpodcast.com/news/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

PLEASE SUPPORT OUR SPONSORS BECAUSE THEY MAKE THE SHOW POSSIBLE!

Free Opteo trial - https://opteo.com/psp   

Four Free Lessons at Institute - https://directiveconsulting.com/institute/

SHOW NOTES:
This week on the Paid Search Podcast we're talking about the awesome new explanations tool inside Google Ads. We talk about how to access the explanations tool and the kinds of information it provides. And we also talk about how we review and audit campaign performance in general and what kinds of metrics we look at when we're trying to figure out why a campaign's performance changed over a period of time. Thanks for listening and enjoy the episode!

About explanations - https://support.google.com/google-ads/answer/9000655

WEEKLY AFTER SHOW:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

WE NEED YOUR HELP! PLEASE HELP US GROW THE SHOW:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Submit a question or comment

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp     

Four Free Lessons at Institute - https://directiveconsulting.com/institute/

Show Notes:
Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp     

Four Free Lessons at Institute - https://directiveconsulting.com/institute/

Show Notes:
Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 2 from April of 2016, which was about keyword research. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We talk about keyword funnel, high funnel searches and they traffic quality they produce, how to start doing keyword research, the keyword planner, and much more! Thanks for listening and enjoy the episode.

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/
Check out PSP News - https://paidsearchpodcast.com/news/
First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp                 

Show Notes:
Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:
And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Check out PSP News - https://paidsearchpodcast.com/news/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Send us mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!

Free Opteo trial - https://opteo.com/psp                 

Show Notes:
This week on the Paid Search Podcast, Chris and Jason discuss Dynamic Search Ads (DSA). DSA is an automated strategy in Google Ads that lets Google create ad headlines and target keywords based on the information on your website. It's a cool way to try and find new keywords to target, and it's a great tool to have in your Google Ads skill set. Thanks for listening and enjoy the episode!

Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

First 100 episodes - https://paidsearchpodcast.com/archive/

Send the show mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!       

Free Opteo trial - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
This week on the Paid Search Podcast, Chris and Jason discuss the issue of not being able to spend the full budget on a Google Ads campaign. The guys discuss how much of an issue this is, why it is frustrating, and then they go over reasons why this could be happening, including issues having to do with keywords, settings, and mistakes. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
Please leave us a rating on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

Shop our first 100 episodes - https://paidsearchpodcast.com/archive/

Send the show mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment

Please support our sponsors because they make the show possible!    

Free Opteo trial - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show Notes:
This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
Please leave us a rating on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcast

Listen to our first 100 episodes - https://paidsearchpodcast.com/archive/

Send the show mail at:
Paid Search Podcast
5380 Old Bullard Road
Ste 600-238
Tyler, TX 75703

Submit a question or comment