The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show Notes:
Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines what position your ads shows in and whether or not it shows up at all. The guys breakdown how Ad Rank works and how it influences their campaign management. Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Ad Rank - https://support.google.com/google-ads/answer/1752122
Patreon after show - https://www.patreon.com/paidsearchpodcast
First 100 episodes - https://paidsearchpodcast.com/archive/

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Paid Search Podcast
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Show Notes:
Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then Jason talks about his Google Ads sweet spot theory and how he dealt with some strong competition lately. Then the guys discuss the right ways to lower and raise bids based on a couple different goals. Thanks for listening and enjoy the show!

About ad variations - https://support.google.com/google-ads/answer/7438541

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors, they make the show possible!

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Show Notes:

Jason and Chris are back this week with a big questions and answers episode! Send in your Google Ads questions at https://paidsearchpodcast.com/contact-us/

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors, they make the show possible!

Free Opteo trial - https://opteo.com/psp     

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Show Notes:

Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.

Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546

About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors, they make the show possible!

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Show Notes:

This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to show your clients that things are going to work. So getting good results within the first month is important. In this episode we lay out a game plan for getting good results in the first month. We talk campaign structure, ad group structure, ads, and keywords. Enjoy!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

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Show notes:

Google Ads was going great. Month after month you're producing tons of conversions and your Google Ads campaigns are going great. Then all of a sudden you experience a massive drop in conversions and performance. We've all been there. This can be a very stressful and difficult situation. Here's a 5 step plan to fix your Google Ads campaign when conversion performance starts to get worse all of a sudden. This 5 step plan should help you get your Google Ads campaigns back on track! Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

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Please support our sponsors, they make the show possible!

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Show notes:

We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them great results, but they're not getting it or understanding the value you're providing. So what do you do? We've broken this problem down into three scenarios, based on how many conversions are being reported, and we give advice for how to convey the value in each situation. We hope this helps, and we hope you enjoy the episode!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Patreon after show - https://www.patreon.com/paidsearchpodcast

Archive episodes - https://paidsearchpodcast.com/archive/

Submit a question or comment

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show notes:

Hi yes welcome back to the Paid Search Podcast! This week we are talking about Google Ads for realtors and real estate agents. If you're a realtor who's looking for information on how to get more real estate leads from PPC marketing, this is the episode for you! We start off discussing the common problems real estate agents run into with AdWords. Then we cover some basic Google Ads tips for realtors, and we close the show with some advanced tips and ideas to help real estate agents get more leads from Google Ads. Thanks for listening and enjoy the episode!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Submit a question or comment

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp         

Show notes:

This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales funnel and using it to structure a Google Ads campaign, and the guys talk about the question and give their opinions on the sales funnel and how it affects their AdWords strategies. Thanks for listening and enjoy the episode!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Submit a question or comment

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp   

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/   

Show notes:

Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great questions, including:

When to use automated bidding?

How to know when to run only on mobile or desktop?

How do you manage the budget throughout the month?

What should my ad copy be like when I bid on competitor keywords?

How we organize ad groups and keywords depending on their place in the sales funnel?

How we use estimated first page bid amount?

Should I only run English as the language or should I include more languages?

How do I target multiple locations in their own campaigns that are very close to each other?

Is it okay to run some loose, generic kind of keywords if I'm having trouble finding keywords for my client?

How do I prove that I'm getting good PPC results to my client?

Ask us a Google Ads question here - https://paidsearchpodcast.com/contact-us/

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Supercharge Your Podcast Growth by Using Google AdWords - https://www.buzzsprout.com/blog/google-adwords-for-podcast

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

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