The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Digital Marketing In An AI World - https://amzn.to/2EVRugT

Optmyzr Free Trial - http://lddy.no/24zc

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Are you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has written a new book, Digital Marketing in an AI World: Futureproofing Your PPC Agency. The book was written for PPC professionals to help us learn how to not only survive, but also thrive in tomorrow's PPC world that will be dominated by AI and machine learning. 

Our interview with Fred covers topics such as:

• Why Fred was driven to write this book.
• Whether or not AI and machine learning in the PPC world is a real thing of just hype.
• What role AI and machine learning play in the PPC world.
• How worries PPC professionals should be and what they can do to thrive in an AI world.
• Whether or not manual bidding strategies can still work.
• A breakdown of what machines do will in the PPC context and what humans do well.
• How to position yourself to survive and thrive in an AI-dominated PPC world, the three roles you can play.

Enjoy the episode! Thanks for listening and sharing! 

Please leave us a rating and review on iTunes.

Submit a question or comment

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing! 

Please leave us a rating and review on iTunes.

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp    

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Digital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbf

Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!

And we finish out the episode with a Paid Search Trivia question.

About audience targeting - https://support.google.com/google-ads/answer/2497941

About custom intent audiences - https://support.google.com/google-ads/answer/9069938

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp    

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/   

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Yes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agency employee who wants to be more efficient and manage more accounts, this is the episode for you! Time saving tips we share include the following topics:

• Using filters and find and replace in Google Ads Editor.
• Editing ad copy in Google Ads Editor.
• Copying and pasting negative keywords and negative locations in Google Ads Editor.
• Using Excel or Google Sheets to upload builds into Google Ads Editor.
• The fastest way to manage keyword bids.
• Keyboard shortcuts.
• The Excel formula Jason uses to make phrase and exact match keywords.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

BMM keyword tool - https://adresults.com/tools/broad-match-modifier/

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Washington Post article on digital marketing - https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp    

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:

• How to use Google Ads to sell a book?
• How to advertise with a small budget of just a few dollars a day?
• How to keep my search impression share above 90%?
• What are you going to do when the average position column is no longer available?
• How often do you use demographic, income, geographic, and device bid adjustments?
• Clarification on how phrase match negative keywords work.
• How to review the auction insights report.
• An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
• A question about similar keywords and how you know when they're essentially the same keyword.
• How to determine if you're "leaving clicks on the table."
• An explanation of how clicks and calls work on call only ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp    

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Insider 1 – Mastering Your First Google Ads Sales Call - https://paidsearchpodcast.com/psp-insider-1-sales-call/

Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don't follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you're managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn't be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you'll learn when we:

• Turn on automated bidding
• Use SKAGS
• Use pure broad keywords
• Use the display network beyond remarketing
• Target competitor names as keywords
• Use one-word keywords

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Get The Other PSP Insider Episodes - https://paidsearchpodcast.com/insider/

Join Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

It's bonus time baby! We use Insider episodes to teach our listeners "the business of PPC" and help freelancers, PPC professionals, and agency owners grow their careers and companies. We're very proud of the work we've been doing on the PSP Insider premium podcast, and we wanted to share a free episode of the PSP Insider so the Paid Search Podcast audience can learn what that show is all about. So that's what this bonus episode is. It's a free episode of the PSP Insider.

On this 5th episode of the PSP Insider we give a ton of actionable tips on how to transition to being a full time Google Ads freelancer.  We hear from a lot of in-house PPC employees and agency employees who are wanting to branch out on their own and have the kind of freelancing careers Chris and Jason have had, so on this episode we give advice on how to make that transition.

Specifically, you will learn:

• What it takes to freelance profitably.
• The skills needed to be a successful Google Ads freelancer.
• How to develop a Google Ads freelancing business plan.
• How many clients you'll need to be profitable.
• How to develop a lead (client generation plan) and the sources new Google Ads clients come from.
• The business tools you'll need to operate your freelance business.
• Personal finance tips and advice on how to know how much risk you can take.
• When the correct time to quit your job and freelance full-time is.
• How to transition out of your current job the right way.
• The mindset it takes to freelance profitably and stay in business.

We'd love your feedback and testimonials on PSP Insider episodes. Please send them in at https://paidsearchpodcast.com/contact-us/

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp   

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    

Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Insider - https://paidsearchpodcast.com/insider/

Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

• Not focusing on your search terms.
• Focusing on your search terms too much.
• Getting incorrect conversion data.
• Over bidding, bidding more than you need to.
• Failing to optimize page titles,
• Sending traffic to the wrong page of the website, from a user experience perspective.
• Not growing your budget, or your business.
• Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/

Google Ad Grants - https://www.google.com/grants/

Try Opteo free for 6 weeks - https://opteo.com/psp    

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

Yes! Today we bring on Tim Tompkins with Cause Inspired Media to talk Google Ad Grants. Tim is a Google Ad Grants expert and shares a ton of knowledge on this episode. If you're looking for information about Google Ad Grants campaigns, this is the podcast episode to listen to. Enjoy!

Thanks for sharing and leaving us a review or rating on iTunes!  We're rapidly climbing the charts!

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

Oh yes! Welcome back to the number 1 podcast about Google Ads!  This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get more quality score credit than new landing page domains.  And then we get into how to do "spring cleaning" on your Google Ads account and the kinds of problems you can avoid with regular spring cleaning.  Enjoy!

Thanks for sharing and leaving us a review or rating on iTunes!  We're rapidly climbing the charts!

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

Submit a question or comment