The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355. 

Questions on today's show include:

What's the best way to move a keyword to a new ad group?

Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?

Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?

What does Google do to combat invalid clicks?

Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?

What do you do about competitors that seem to have endless amounts of money to spend? 

Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Archive - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Yes, okay, yes! Welcome back to the Paid Search Podcast. This week we kick off the show with a listener question from Mexico about adding search terms as keywords. And then we cover the new updates to the Google Ads Keyword Planner and how these major improvements will help your keyword research efforts.

And we finish out the episode with a Paid Search Trivia question about the phone calls advanced bid adjustment.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

Nursing Home build resources - http://paidsearchpodcast.com/nursinghome

Measuring reach and frequency - https://support.google.com/google-ads/answer/2472714

YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of them. Leave us a voicemail question at 214-810-1355 or write us a question on the contact page on our website. Today's questions we answer include:

• How to get brand awareness from a Google Grants campaign?
• How does Google Beacon work?
• What's the average day in the life of a PPC manager like?
• How can you track offline conversions?
• How to recover from poor account quality score?
• How are we adapting to Google's new local service ads?
• What do you do when a good campaign stops working?
• How do you know if your new agency is doing a good job for you?
• What's the best way to find new keywords? 

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

PSP Insider - https://paidsearchpodcast.com/insider/     

Episode Archive - https://paidsearchpodcast.com/archive/     

Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:

• The location and demographic settings of our YouTube campaign.
• How to ad video ads to a YouTube campaign.
• The types of video ads you can run (discovery, in-stream, and bumper).
• How we structure our YouTube campaign ad groups.
• Why remarketing is always a good place to start with for YouTube campaigns.
• The targeting options for where your video ads show up.
• The bidding amount to use for your video ads.
• What success looks like for a YouTube campaign and how to judge results.

And we finish out the episode with a Paid Search Trivia question related to click share.

About click share - https://support.google.com/google-ads/answer/6299696

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     

PSP Insider - https://paidsearchpodcast.com/insider/     

Episode Archive - https://paidsearchpodcast.com/archive/     

Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketing campaigns. Specifically, we talk about:

• The reasons to run a remarketing campaign.
• What segmenting audiences is all about.
• How high your ad frequency should be.
• Whether or not to exclude mobile apps.
• New responsive display ads with videos.
• What to set your remarketing bids to.
• What success looks like for a remarketing campaign.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     

PSP Insider - https://paidsearchpodcast.com/insider/     

Episode Archive - https://paidsearchpodcast.com/archive/     

Yes! Welcome back to the Paid Search Podcast! This week we kick off the show with some news about the average position column being removed, then we take a listener question about the bail bond industry, and then we get back to the Big Daddy Nursing Home build and we cover ad formats and how we create ads and ad copy. Thanks for listening and enjoy the episode!

Average position being removed - https://support.google.com/google-ads/answer/9263492

Google bans ads for bail bonds services - https://www.blog.google/products/ads/google-bans-ads-for-bail-bonds-services/

Bail-bond industry suffers another blow as Facebook and Google ban ads - https://www.nbcnews.com/news/us-news/google-facebook-say-they-re-banning-profit-bail-bond-ads-n872386

Google My Business - https://www.google.com/business/

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

PSP Insider - https://paidsearchpodcast.com/insider/     

Hi everyone, say it with us? 1, 2, 3... YES. Today we kick off the PSP with a question about ad rotation settings, optimized versus rotate indefinitely. Then we get back into the nursing home build. This week we're covering how we use ad groups and how we come up with keywords for those ad groups now that the big red keyword button is gone. Enjoy the episode, thanks for listening and sharing!

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Try Opteo free for 6 weeks - https://opteo.com/psp     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Hi everyone welcome back to the Paid Search Podcast! On this week's episode we're moving on to part two of the nursing home build series. We start off the show with some exciting news about display responsive ads. Then we answer a question about remarketing audiences on search campaigns. And then we get back into the nursing home build and we break down how to formulate a campaign plan based on the services, locations, goals and budget of the advertising business. And we also cover campaign settings. We hope you enjoy this episode and we'll see you on part three next week!

About responsive display ads - https://support.google.com/google-ads/answer/6363750

how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

Submit a question or comment

Try Opteo free for 6 weeks - https://opteo.com/psp     

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003     

YES!!! YES!!! OH YES!!! It is time for another Google Ads build out from the Paid Search Podcast. Give me a YES please right now please just say it, YES! This time we're building out Google Ads campaigns for Big Daddy JR's Senior Living, a fictional business that consists of nursing homes, assisted living, senior communities, and in-home care in Texas. We're going to build out everything. Search campaigns to YouTube, we're doing it all. This first episode focuses on how you come up with a Google Ads strategy and focuses on the 4 areas that need to be covered when planning a new campaign: services, locations, goals and your budget. We hope you enjoy this build series and thanks for listening!

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

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PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/

Hi ya'll, this week we have some news about the message extension in Google Ads and options for replying to those messages, then we take a listener call on exact match variants, and then we cover the best ways to track calls from Google Ads PPC campaigns. We cover call only ads, mobile call tracking, the call extension, website call tracking, and third party call tracking solutions.

Close variants now connects more people with what they’re looking for - https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html

About message extensions - https://support.google.com/google-ads/answer/7172668

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

PSP Insider - https://paidsearchpodcast.com/insider/     

PSP Archive - https://paidsearchpodcast.com/archive/     

Ask us a question - https://paidsearchpodcast.com/contact-us/     

Work with Jason - https://rothmanppc.com/     

Work with Chris - http://www.chrisschaeffer.com/

Submit a question or comment