The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Show notes:

Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show!

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News:

Google Ads to remove accelerated ad delivery option next month - https://searchengineland.com/google-ads-to-remove-accelerated-ad-delivery-option-next-month-320822

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Show notes:

This week Jason and Chris continue their discussion the Display Network and talk about how they use placement targeting. They talk about what placements are, how to find them, and how they set bids. Thanks for listening and enjoy the show!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Average position going away September 30 - https://searchengineland.com/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30-320521

About managed placements - https://support.google.com/google-ads/answer/2470108

More Paid Search Podcast content:

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Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp    

Show notes:

This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138

Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374

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Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys talk about how they use audience targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

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More Paid Search Podcast content:

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Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

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Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on how to implement and test these ideas without messing up what's been working.

Please support our sponsors, they make the show possible!

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More Paid Search Podcast content:

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Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show!

Please support our sponsors, they make the show possible!

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Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial topic of whether or not a Google Ads campaign can continually be improved. We hope you enjoy the episode and thanks for listening!

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.

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Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community.

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.

Please support our sponsors, they make the show possible!

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More Paid Search Podcast content:

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Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs.

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp    

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

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