The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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PSP Insider 3: How To Get Local Clients - https://gum.co/insider003     

Hi everyone, today we do a live audit of the keywords and search terms on a junk removal Google Ads campaign. We breakdown what was wrong with the keywords and search terms in the first month, how the campaign was fixed in a very simple way, and the fantastic search terms that that simple method brought in in the following month.

Check out some of the keywords and search terms here on the show notes page - https://paidsearchpodcast.com/junk/

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

Submit a question or comment

Try Opteo free for 30 days - https://opteo.com/     

PSP Archive - https://paidsearchpodcast.com/archive/     

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003     

Ask us a question - https://paidsearchpodcast.com/contact-us/     

Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not worth the hassle, don't work as well as traditional themed ad groups, and we share an easy and quick way to transition out of SKAGS and into using themed ad groups. Enjoy the episode and thanks for listening!

Extending call and message reporting to more places - https://support.google.com/google-ads/answer/9194359

Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups - https://youtu.be/YnaosN7cdpw

Are SKAGS the Best Way to Setup an AdWords Campaign? - https://youtu.be/AUjx40ikAVY

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

Submit a question or comment

Try Opteo free for 30 days - https://opteo.com/     

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     

Hi everyone, today we're talking about setting up draft and experiment campaigns in the new Google Ads interface. The experiment campaign tool is very much improved in the new interface, and we cover how to set up experiments and the kinds of experiments you can run. Enjoy the show!

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

Submit a question or comment

Try Opteo free for 30 days - https://opteo.com/     

PSP Insider - https://paidsearchpodcast.com/insider/     

Wow, what an episode. Today we start off with a great review from iTunes. Then we get into some Google Ads news about YouTube campaign ads on television screens. Then we take a listener question about audience targeting on search campaigns. And then we go very deep on remarketing. We give lots of remarketing tips and share some results from a remarketing campaign.

PSP Insider - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

YouTube ad campaigns target ‘TV screens’ - https://searchengineland.com/youtube-ad-campaigns-target-tv-screens-by-default-coming-to-adwords-api-in-jan-309622

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

Submit a question or comment

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  

PSP Insider - https://paidsearchpodcast.com/insider/     

YES wow YES did we go deep this time! Today we go deep on YouTube, enjoy! We start off the episode with a question about responsive ads and then we jump into the YouTube talk. We cover a ton of YouTube advertising information, including the difference between discovery YouTube ads and in-stream YouTube ads, placements, and the breakdown between content and audiences.

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Show Notes - https://paidsearchpodcast.com/deep-youtube-advertising-insights/

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/ 

Submit a question or comment

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/  

Howdy ya'll, welcome back to the Paid Search Podcast. Today we talk about the importance of search terms and manual bids. They're simple concepts, easy to overlook, but they are so very important! We cover why these two concepts are so important and how they influence our Google Ads management.

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! 

Show Notes - https://paidsearchpodcast.com/importance-of-search-terms-and-manual-bids/

PSP Insider - https://paidsearchpodcast.com/insider/

Work with Jason - https://rothmanppc.com/ 

Work with Chris - http://www.chrisschaeffer.com/

Submit a question or comment