We catch up with James Breese from Strength Matters & discuss his latest thinking & direction.

James tells us that most people over 30 who contact him either want 'Fat-loss' or 'Muscle building' - or both.

James discusses his latest programming around fat loss for the everyday athlete & how his approach is very much dictated by the personality attributes of his clients.

He talks about the two main pathways he recommends along with sharing some great challenges & metrics we can all track.