The Pilates Goddess Podcast

Pricing your Pilates services is a hugely important step in creating your business. While it may seem OK to go by what "the going rates are" in your area, that's actually NOT the way to go.

In this episode I outline the steps of deciding how much money you need, how many hours you wish to work, and how many hours client-facing. I also discuss different business models, including dollars for hours, monthly subscriptions, and programs (online or in person).

I hope you find this episode helpful and illuminating!

Pilates Teacher Mastermind - https://www.subkit.com/pilatesteachermastermind
Website - https://lyndalippin.com
Pilates Profit Lab (free FB group) - https://www.facebook.com/groups/pilatesprofitlab

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If you enjoyed last week's episode about The Latest Pilates Lawsuit, you need to listen to this interview.

I invited my dear friend from graduate school, executive coach Dr. Martin Kettelhut, to talk about rebuilding and healing our very splintered Pilates community.

We discuss the Three Cs - Community, Connection, and Collaboration - why they're important, how to strengthen them, and what to do when we feel like we're losing them.

This discussion is helpful for all entrepreneurs, but especially Pilates teachers who are wrestling with divisions in Pilates land. No matter what your background, or how long you've been teaching, this conversation will help you think about things differently.

About Martin:
Dr. Martin Kettelhut is the author of Listen... Till You Disappear, and a triple bottom-line results-driven Executive Coach serving Business Leaders: CEOs, Entrepreneurs and Financial Advisors. He got into coaching because he's committed to a healthy economy that works for everyone. When he elicits the natural wisdom, compassion and joy in business leaders, they pay it forward, doing the same with their constituents.

Three pillars of the triple bottom-line results production:

* Profit - earned in alignment with your values and purpose
* People - living in authentic relationship, even when it's challenging
* Planet - supported by the economy with gratitude

He partners with his clients to attain success not only in business, but in life as well. In fact, when the latter two pillars work together as a foundation for your business and life, profits occur naturally.

All of the folks Martin works with discover their true purpose in life. Purpose allows you to prioritize--for both efficiency and effectiveness--what's important in your business and in your life. Your innate, God-given purpose tells you which goals and which relationships to take on, and which ones to let go of. It clarifies what's important versus what's merely urgent.

We all experience stumbling blocks from time to time, and we have limiting beliefs that cause seemingly insurmountable challenges. As he helps you uncover these "gremlins," you are able to authentically approach even the most impossible challenges and break through to achieve your most deeply desired outcomes—professional and personally.

Contact Martin and mention Pilates Goddess to receive a FREE coaching session. You bring a topic--something important to you--and he'll go deep with you to free you up and put you in your power around that issue.

Links:
Website - https://www.listeningisthekey.com/
Book - Listen... Till You Disappear https://amzn.to/3sJ2tCJ

FB - https://www.facebook.com/mkettelhut
LinkedIn - https://www.linkedin.com/in/martinkettelhut/

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Today I'm talking to my friend Alyson Limehouse, CEO Of Rollology Fitness, about her mission to serve clients and Pilates teachers.

We cover the state of Pilates, working with people in chronic pain, how and why she started Rollology, and why Pilates teachers should always look for continuing education that offers a clear ROI (return on investment) to help avoid burning out.

Burnout is common in all service professions, including Pilates. If you're feeling like you need help, this episode is for you!

Join Alyson's free FB group, Movement Instructors International - https://www.facebook.com/groups/1125864710940317

About Alyson:
Alyson Limehouse was first introduced to Pilates by her midwife in 1997, after giving birth to her daughter. One year later, she became a client at Praxis Pilates Studio in Mt. Pleasant, South Carolina, where she instantly fell in love with Pilates training. That same year, Alyson traveled to Polestar Pilates in Miami, Florida where she received Rehabilitation Training, and became a certified Pilates Instructor, and also received certification at Bodyworks Fitness in Raleigh, North Carolina. She returned to South Carolina where she worked at the Praxis Studio in as an instructor.

In 2000, Alyson relocated to the beautiful island of Palm Beach, Florida where she opened Sunset Pilates Fitness. She has conducted various workshops throughout the country, including Florida, South Carolina, and Arizona, while also continuing her own education. Invited by Pilates Elder Lolita San Miguel to be one of the first 12 to attend the Mater's Mentor Certification Program, Alyson became certified as a 2nd Generation Master Instructor. Lolita is of only one of two people that Joseph Pilates personally certified before he passed away in 1967.

Alyson is very passionate about art of sculpting the body through a balanced blend of strength and flexibility training, which improves posture, reduces stress and creates long, lean muscles without bulking up. Like Lolita, Alyson is a strong believer that each client’s workout should be customized by their body type and skill set.

Links:
Website - https://rollologyfitness.com/
Events - https://rollologyfitness.com/events/category/rollology-events/

FB - https://www.facebook.com/Rollology
IG - https://www.instagram.com/rollology/
TikTok - https://www.tiktok.com/@rollology

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Yes, Sean Gallagher is at it again. After losing the Pilates trademark in an historic federal court decision, Sean's now suing over the social media sharing of historical Pilates images that he purchased.

This is a clear example of Brené Brown's power over vs. power with, as was his whole approach to the Pilates trademark - he doesn't understand why he should allow his competition to use the images.

Here I share my take on the first lawsuit, how it divided the Pilates community, and what we need to do now to move forward in a strong and collaborative way.

Pilates trademark cancellation decision - https://h2o.law.harvard.edu/cases/4808

Donate to Pilates Transparency Project - https://www.gofundme.com/f/preserve-your-rightful-access-to-pilates-history

NY Times Article (pdf) - https://fitlynda.com/nytimespilates

My interview with Joan Breibart - https://thepilatesgoddesspodcast.buzzsprout.com/2024817/11078003-4-the-state-of-pilates-with-joan-breibart

My interview with Allan Menezes - https://thepilatesgoddesspodcast.buzzsprout.com/2024817/11192677-10-aussie-pilates-pioneer-allan-menezes

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Today's episode is juicy! In the Pilates world, we have started discussing the questions of whether we can effectively teach Pilates to clients online, train teachers online, and offer effective continuing education online. The pandemic also brought the discussion of state licensing to the forefront, when Pilates studios weren't allowed to open as quickly as larger gyms.

Matthew J. Brownstein knows a lot about these topics. Matthew is the CEO of Anahat Education Group and the Executive Director of the Institute of Interpersonal Hypnotherapy, which he successfully moved online and received state licensing.

Of course, we also dive into healing, how to work with our clients, and why it's important to make sure we heal ourselves as well. I really loved our conversation, and I know you will too!

Take advantage of Matthew's free meditation training here - https://www.OnlineMonastery.com

About Matthew:
Matthew J. Brownstein is the CEO of Anahat Education Group and the Executive Director of the Institute of Interpersonal Hypnotherapy.  Matthew founded the International Association of Interpersonal Hypnotherapists, and OnlineMonastery.com where he teaches the Anahat Meditation System.  He is the author of five books, including The Sacred Geometry of Meditation, The Sutras on Healing and Enlightenment, and Interpersonal Hypnotherapy. 

Matthew is a student and teacher of A Course in Miracles and offers free classes on Meditation, Hypnotherapy, Spiritual Growth, and Life Mastery Work through the Institute.  He is the founder of the Interpersonal NLP Society, Silent Light Publishers, and IGE Business Networking Groups.  When not working on the Vision of Anahat Education Group, Matthew enjoys hiking, kayaking, yoga, and meditation from his home in the Adirondack Mountains of Upstate New York.

Links:
Websites - https://www.OnlineMonastery.com and https://www.InstituteofHypnotherapy.com

FB - https://www.facebook.com/instituteofinterpersonalhypnotherapy
IG - https://www.instagram.com/instituteofhypnotherapy/
YouTube - https://www.youtube.com/c/TheInstituteofInterpersonalHypnotherapy
LinkedIn - https://www.linkedin.com/in/matthewbrownstein/

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Today's episode is for you if you've had any kind of of chronic pain, surgery, or injury rehab where your doctor sent you to Pilates "because it will be good for you."

Yes, Pilates will most likely be great for you! But, you may have movements and positions that you're supposed to avoid, and others that require modification.

In fact, if you can give your Pilates teacher as much information as possible, your chance at having a great Pilates experience that helps you is that much greater!

If you teach Pilates, here's what you should be asking your clients for so that you can serve them at your highest level.

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How happy am I to finally host my friend and fellow fitness professional, Steve Washuta from TrulyFit!

This conversation is useful for fitness professionals and for clients. We discuss what effective fitness training looks like, online vs. in person training, why simple is often best, and how to set yourself up for success, whatever that looks like.

Steve is offering listeners a free online consultation. Just DM him on Instagram, mention Pilates Goddess, and he'll hook you up!

Steve's Course - https://www.fitnessbusiness101.com
The Book - https://amzn.to/3Mp1Qr3
Instagram - https://instagram.com/stevewashuta
Instagram - https://instagram.com/trulyfitapp

About Steve:
As a fitness author, video course creator, and certified personal trainer Steve Washuta has done it all in the fitness industry. After a post collegiate stint in the Public Relations field, Steve decided to pursue his passion full time in fitness. He has held dozens of fitness certifications including National Academy of Sports Medicine Certified Personal Trainer, Weight Loss Specialist, and Corrective Exercise Specialist. With rave reviews and over 30,000 hours of experience in personal training and group fitness instruction, Steve has developed a passion to teach the tools needed to succeed as a fitness professional. His PR background coupled with his fitness experience set forth one overarching ideology in all his business practices, client relations.

Steve is the author of Fitness Business 101: What The Certifications Don’t Teach You, and the NASM-approved continuing education course in the same name. He has appeared in outlets such as Livestrong, AskMen, MyFitnessPal, Healthline, and Savannah Morning News.

Steve was born in New Jersey but has lived all over the country after graduating in 2008 from West Virginia University. His favorites fitness fads to both partake and teach are Muay Thai, TRX, and The Murph.

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There are 3 ways to modify any exercise, and once you understand them you'll be much more empowered in your workouts.

If you're a Pilates teacher who would like to learn more, check out https://facebook.com/groups/pilatesprofitlab

Take an effective online class with osteoporosis and chronic pain modifications at https://lyndalippin.com/strong-bones-online-pilates-studio

Want to work with me privately? Schedule a 20 minute consult call and let's see how I can help you. https://fitlynda.com/consult

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Women's empowerment is near and dear to my heart (I used to teach women's studies and feminist theory), and I can't think of a better person to discuss this with than my friend, Patricia V. Hayes.

We talk about the importance of asking lots of questions, calling out what seems unfair, and getting what you deserve in your life and career. If you struggle with imposter syndrome and self-advocacy (yes, Pilates teachers, I'm looking at you), this episode is for you!

Patricia V. Hayes, J.D., is a licensed attorney who serves as an executive advisor, career empowerment coach and authentic networking strategist. She guides professionals and entrepreneurs to take empowered action to build sustainable authentic networks and professional relationships as they up level their careers and achieve their professional goals.   She is the owner of PVH Consulting Group, LLC, a strategy consulting and leadership development firm.

Previously, she has served in senior leadership roles at the local, regional and state levels, including being a senior advisor to a State Senator, Lieutenant Governor, Commissioner of Education and University System Chancellor. She served as the first African American and female Vice Chancellor at the Texas State University System.

 A passionate advocate and community leader, Patricia is committed to issues affecting education, child abuse awareness/prevention, workforce development and women’s empowerment. She has served on numerous community boards and committees. In January 2022, she was elected President of Launch Pad Job Club of Austin, a networking, support, and job lead sharing organization that aids and supports professionals in their job search. She continues to serve in the community as a Board member of the Catholic Charities of Central Texas, Austin Artists Project, on the Impact Austin Strategic Advisory Council and the Diversity, Equity and Inclusion Committee of the Girl Scouts of Central Texas.

She is a graduate of Pepperdine University School of Law and the University of Texas at Austin. She is married and proud mom of two.

Connect with Patricia:

Website - https://patriciavhayes.com
FB - https://www.facebook.com/pvhayes/
IG - https://www.instagram.com/pvalhay/
LI - https://www.linkedin.com/in/patriciavhayes/
YT - https://www.youtube.com/channel/UC0tofQDJJJiIw-aMEStmXfg
Offers - https://linktr.ee/pvalhay

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Today I explore the good, bad, and ugly in the world of Pilates teacher training.

Learn more about brand-specific trainings, online only trainings, and why a comprehensive full-system Pilates training is your best bet for setting yourself up to be as adaptable and marketable as possible.

If you teach Pilates, or want to, you'll leave this episode knowing what to look for in your training and why it's important.

If you're a Pilates client, you'll leave this episode knowing what to look for and ask about in your Pilates teacher(s).

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