When you think about innovation, what comes to mind? Blue-sky ideas? Complete disruption? Something no one has ever seen before? Yes, those are important. However, today's guest David Robertson believes that in our pursuit of disruption we often overlook a very valuable source of new value: little ideas. On today's show, he shares how companies and teams are leveraging little ideas to delight their customers and win fierce loyalty with insights from his book The Power Of Little Ideas.

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Today’s episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidental.

Music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.