In this heartfelt, reflective episode, Liz Wilcox — the Fresh Princess of Email Marketing — gets real about one of the hardest lessons in entrepreneurship: learning to say no. Through stories from her career and personal life, Liz shares how setting boundaries and trusting abundance have shaped her success — and how forgetting those lessons has led to stress, scarcity, and overwhelm.

Episode Highlights

• Liz opens with a story about catching up with her ex-boyfriend, who shared that he finally learned "no is a full sentence."

• Why saying no is an act of self-respect and alignment — and how it took Liz nearly nine years in business to fully understand that.

• Real-life examples of the power of saying no:

• When saying no led to saying yes:

• The flip side — what happens when you forget your own boundaries

• A reminder that even strong boundaries need maintenance — and that abundance, not fear, should guide your decisions.

• The closing message: "There is great, immense power in saying no. But you can only do it when you're living in abundance — when you trust that the right doors will open once you close the wrong ones."

Key Takeaways

• No is a full sentence: You don't owe anyone an explanation for protecting your peace.

• Boundaries create freedom: Every no makes room for a more aligned yes.

• Scarcity leads to stress: Saying yes from fear drains your energy and creativity.

• Abundance invites ease: Trust that better opportunities will come when you honor your limits.

• Real success is sustainable: Saying no isn't rejection — it's direction.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM