This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. 

The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. 

The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead.

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In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features!

In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU.

In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors' brands, how to handle a high ACOS, whether you should be using Bid+, and we even unveil our brand new podcast intro! Don't miss this one!

In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it's your job to find your heading and map out the direction in which your business is going. When it comes to Amazon PPC, finding that heading and direction can be difficult if you don't know how to navigate the advertising landscape. Luckily, we've got your back here in the PPC Den. In this episode, we lay out where your celestial bodies are, where your North Star is... This episode will give you the heading, direction, and information you need to arrive at your destination with well-optimized campaigns and a killer ACOS.