Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. 

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:10 How we PPC-ers learned Amazon SEO

7:23 Keyword research for PPC & SEO

16:58 Which keywords to begin with?

23:59 Where do these keywords go?

31:56 What do I do with backend keywords?

36:25 How important is third-party rank tracking?

39:57 How do I track metrics to compare progress?

44:24 What boosts CVR and CTR?

53:16 How can I be technical with my creative?

55:10 Use this as a rubric to know who to hire!

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto