The Product Boss with Jacqueline Snyder

The question is: how are you  adapt and thrive your small business during this time?

In this episode, we feature five businesses in The Product Boss community who have :

• made themselves relevant,
• innovated their products and partnerships,
• gotten creative with their messaging and offerings,
• put themselves out there even if it felt uncomfortable, and
• have adapted and thrived right now

And, we want to share their stories with you to inspire you to do the same.

Mentioned:

• Larissa Loden
• Zatka Decor
• Liberate and Lather
• Mother Snacker
• B.Lashed

Important: The doors for Multi-Stream Machine OPEN for a short time only until April 1, 2020. And in this special release of our signature course, we have added a bonus lesson to each module called Adapt and Thrive - that's 9 bonus lessons for you to take action and how to best utilize each module right now during these times and we'll be doing it together!

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

This episode brought to you by our [free] 5-day Best Seller Secrets Challenge: lean into what’s working in your biz and sell more of that.  We are are here to support you as your grow your small business in these uncertain times.  Let’s do this...together!

This is is Part 2 of our Octopus Lab. Listen to last week's episode for Octopus Lab Part 1 first.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Ep. 142: How to approach marketing, selling and adapting in the time of social distancing and Coronavirus (COVID-19). 

Very important links:

Best Seller Secrets Challenge [free] 5-day Challenge - we help you focus on doing more of what is working to give you more options in these uncertain times.

A Year of Content - if you need help with what to say to your customers without always selling to them.

Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)

--

Letter from Jacqueline and Minna:

Hey, how are you doing?

Every day seems to get a bit trickier navigating the unknown. Everyone has their own opinions of how "you" should handle this.

What we want to say is handle it however you see BEST for your family and your business.

But remember....

Emotions are contagious.

So try and surround yourself with positivity. Positive conversations, Positive people, Positive outside stimulation....

So with that we want to offer you a bit of positivity to your inbox.

We want to help you navigate your biz through the days ahead with podcasts, FB and IG lives, support in our online communities, and something new......

We are launching our FREE 5-day Best Seller Secrets Challenge, beginning Monday, March 23rd.

Because like we said, this is temporary. Things will get better and you will still have your businesses when this is all over. With people staying home and looking for things to do they will turn to online shopping for necessities and for pleasure. Hands up if you enjoy a little retail therapy.

Yupp...so do your customers.

So friend, we want you to be prepared.

We want you learn the secrets to maximizing your revenue, for now and for the future.

Because right now is NOT a time to throw spaghetti at the wall and hope something sticks!

Right now is about doing MORE of WHAT'S WORKING!

Because NOW is the time our community needs help, guidance, resources, and support from positive people the most.

You will see us live daily in the pop-up facebook group and in the days leading up to the Best Seller Secrets Challenge.

And as we support you in leaning into your Best Sellers, we will also be there to help you navigate your biz during COVID-19.

Who said home school was just for our kids?

Sign up for this FREE 5-day Best Seller Secrets Challenge NOW. And we look forward supporting you over the coming days and weeks.

We'll see you in there!

Wishing you health, grace, gratitude, and resilience,

Jacqueline and Minna

www.theproductboss.com

P.S. YOU ARE NOT ALONE IN THIS!

[Special Episode March 13, 2020] Ep. 141: In this unedited special episode, we chat about a big topic: Coronavirus (COVID-19) and its impact on product-based businesses and what we think you should be doing right now during this pandemic. We talk about what we are seeing in our own product entrepreneur communities and how to approach these unprecedented times and what we are doing as fellow small business owners in response and preparation for COVID-19.

Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)

Ok....we know...you have received SO...MANY...MESSAGES...about Covid-19 (Coronavirus) in the last 24-hrs. And yes here is another one...but this one is different.

We have been trying to figure out how to be helpful to our community and listeners over the past ten days. In fact, we recorded a full podcast last Tuesday on how to prep for the Coronavirus...and then decided against airing it because we were concerned we would create unfounded concern. Cut to ten days later and the world has changed.

In the last two days we have had five+ hours of coaching sessions with our students and masterminders and the same question arose...

"What do I do about my business during this pandemic?"

Great Question!

Here is our answer...

DON'T STOP WORKING ON YOUR BUSINESS!!!

Even if you start to feel that urge to pull back or spin out we want to remind you that this too will pass.

This is temporary. We will get through it...together.

This is the best time to work on your business!

All of those things you have been putting off like updating your website, scheduling consistent emails, writing blog posts, assessing your pricing, or counting your inventory.... NOW IS THE TIME.

You may also want to lean into education..get savvy about really using Instagram as a tool, learn how to take better pictures, read a business book, or learn how to get onto other platforms....NOW IS THE TIME.

You may even get creative...remember you can pivot much quicker than the "big guys". How can you make your product relevant for this current situation? Can you lean into your Best Sellers?....NOW IS THE TIME.

Here are some ideas...

Sell kids toys: Send an email about your toys and how to use them to keep kids busy while schools are closed.

Sell candles: Send an email about how to relieve stress or make home more comfortable during times like these with your specialty scents.

Remember you can create relevant and helpful content via email, create blogs, Pinterest Posts, Instagram, share it everywhere.

We are by no means trying to be insensitive to the current situation...Jacqueline lives just outside NYC and her husband, a Broadway actor, is out of work for the next 4 weeks due to theaters being closed. $h!t is getting real.....

But our job for you...our community..is to help guide you during times like these. We need to get creative. We need to take action. We need to keep working.

We just posted a Special Podcast Episode (unedited) on this topic today. We wanted to share the advice we give our students with you in real time so that you can create a plan of action as well. Make sure to subscribe to stay updated with the latest. Listen wherever you get your podcasts👇🏼

The Product Boss Podcast : ApplePodcasts, Stitcher, Spotify, GooglePlay, TuneIn/Alexa, iHeartRadio

(The episode is so new you may have to refresh your podcast list on your device.)

We even share with you some behind the scenes info about our upcoming challenges and courses that we will be releasing in the coming days and weeks and why we have decided to proceed "business as usual" (minus our kids being home).

Because, like we said, this is TEMPORARY.

And there are things we can take action on right now to ensure our businesses are set up for success when this is all said and done.

Wishing you health, grace, gratitude, and resilience,

Jacqueline and Minna

www.theproductboss.com

P.S. YOU ARE NOT ALONE IN THIS!

If you want to hang out with us say 👋 on Instagram

If you want a community of fellow product-based biz owners for support join us on Facebook.

Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab.

Links mentioned:

The Octopus Lab Venn diagram

This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too!

--

This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and continue to grow your list and eventually turn them into buyers.

Links mentioned:

A Year of Content Course from The Product Boss

Episode 91: Three Emails Every Product Biz Needs

--

This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.The Wall Street Journal called him the, “...legendary Dave Hirschkop, the granddaddy of ultra-hot sauces.” Business Week said, “Dave's Hirschkop is known as an innovator.” It's a great conversation about product innovation, small business pivoting and long-term success and creatively scaling. 

Connect with Dave:

Dave's Gourmet website

--

This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram!

Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started!

--

Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.

--

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.

Links mentioned:

• ShippingEasy*

*This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.

--

Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.

--

We'd love to connect with you on Instagram! Join us at @theproductboss

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

--

Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"