The Product Boss with Jacqueline Snyder

In this episode, Jacqueline and Minna chat about what you should be thinking about NOW for your product-based business in what we're calling the Half-Year Push ... which leads into our new group coaching/mastermind program and how we can help you set your business up for more revenue and better thinking for Q4 and Q1.

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This episode was brought to by our new mastermind program Holiday to Halo. We’ll be focusing on leveraging the power of the holiday season and the halo sales for Q1 to boost the growth of your business. Join us! Go to theproductboss.com/mastermind for more info.

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op

Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

In today's episode, we have two special guests in a Roundtable Discussion to share their video strategy for their product-based businesses, along with Jacqueline and Minna:

Natalie of Totally Dazzled

Totally Dazzled YouTube

Totally Dazzled Facebook 

and

Veronica of Vintage Meet Modern

Vintage Meet Modern Styling Society FB Group

Vintage Meet Modern Facebook

Vintage Meet Modern Instagram

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Links mentioned:

Switcher Studio

Onlypult

InShot video app

Purchase Lazy Arm iphone holder for taking videos on Amazon.

Refersion

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This video mini-series was brought to you by Creative Pencil Studio, a boutique stop-motion animation studio which brings your products to life in animated hero videos, product feature videos and demonstration videos.

Check out Creative Pencil Studio's (truly amazing) Video Portfolio here: 

https://vimeo.com/creativepencilstudio

Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

Download the Creative Pencil freebies here to learn more (auto-download.)

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

In this episode, Jacqueline and Minna interview Avanti of Creative Pencil Studio and she digs into how to leverage video as a branding tool for your business. This is a strategy all about featuring your products and features and NOT being the face of your brand. We chat about stop motion video and the process Creative Pencil Studio takes you through to ensure you get the most bang from your buck in your video investment. Avanti walks Minna through the process to get the inspiration flowing and to introduce you to the different options for your budget.

Video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

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Download the Creative Pencil freebies here to learn more (auto-download.)

Check out Avanti's (truly amazing) Video Portfolio here: 

https://vimeo.com/creativepencilstudio

Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

This week, we have a very special episode with Live video guru Tiffany Lee Bymaster, also known as Coach Glitter and she walks us through how to create content for your live videos that will make your audience get to know, LOVE and trust you faster to increase the profitability of your product-based business.

NOTE: We're jumping on-board this video train with you! Jacqueline and Minna record this podcast episode LIVE on Facebook and this episode is the audio pulled from there. Because here's the thing: we're putting ourselves out there too - with you. And, video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

Connect with Tiffany Lee Bymaster aka Coach Glitter:

Website: http://coachglitter.com/

Instagram: https://www.instagram.com/coachglitter/

Facebook: https://www.facebook.com/coachglitter1

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This episode was brought to you by Creative Pencil Studio. Download the Creative Pencil freebies here to learn more (auto-download.)

This week's episode with Coach Glitter is all about being the face of your brand in your live videos and connecting with your audience. Next week, we chat with Creative Pencil Studio if you are NOT the face of your brand and what strategies could work, so stay tuned!

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Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.

In this episode of Friday bonus episode of Subscription Boss, Jacqueline and Minna go over numbers! They chat about the line items that need to be accounted for in creating a subscription box that is profitable and sustainable, because it should definitely be both!

Links mentioned:

Cubic Shipping with USPS

Sparkle Hustle Grow

PakFactory

Hotcards

OvernightPrints

ShipMonk

This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy - join the FREE 2-week trial!

In this on-air coaching call episode, Jacqueline and Minna help Lauren Kopal of Navy Jane to figure out her next step in her sales strategy for her plus-size clothing line. 

Connect with Lauren at the:

Navy Jane website

Navy Jane on Instagram

Navy Jane on Facebook

Navy Jane on Twitter

Links mentioned:

Skylar Yoo

Get on the waiting list for our NEW group coaching program at www.theproductboss.com/mastermind.

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy

Don't forget to give us a review on iTunes. xo, Jacqueline and Minna

In this Friday bonus episode of Subscription Boss, Jacqueline and Minna reveal some sourcing secrets for subscription box owners - lots of tips, tactics and resources, so be sure to take notes. 

Links mentioned:

IndigoFair

Hubba

FashionGo

Etsy Wholesale

Ebay

Alibaba

AliExpress

National Stationary Show

Gift Shop Mag Tradeshow listings

Las Vegas Market

Great Rep Tradeshow listings

Ep 19: Interview with Julie Ball of Sparkle Hustle Grow Subscription Box

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy

Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

xo, Don't forget to review us on iTunes! 

In this episode, Jacqueline and Minna reflect on some takeaways from the latest conferences they attended: She's Building Her Empire Live (SBHE Live) and Sellers Summit.

Links/people mentioned:

Jen Casey, Sales Expert

Coach Glitter - Tiffany Lee Bymaster, Video + Branding Expert

Kathrin Zenkina - Manifestation Babe

Rachel Ngom - Pinterest Expert

BizChix Live- meet us there!

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy

Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

xo, Don't forget to review us on iTunes! 

Sometimes turning your product into a subscription box just takes some re-thinking. In this episode, Jacqueline and Minna brainstorm it out (and do some on-air coaching) with Vanessa Badolato of Love Delphine. They chat with her about how to transform her existing outfit boxes into the subscription box business model. You'll see in this episode, it can be hugely beneficial just to talk things out and turn the ideas over with other people - it's a great way to see if there's a good unique selling point and clear avatar (ideal client).

Connect with Vanessa:

Love Delphine website

Love Delphine Facebook

Love Delphine Instagram

Vanessa's YouTube

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy 

Good photos are so important for the branding of your product business, not to mention the sales. In this episode, we chat about the do's and don'ts of product photography, so you can make it easier on yourself as you dive into creating great photos for your business.

Links mentioned:

Unsplash

Kaboompics

Join The Product Boss Facebook Group - let us know, do you like the On-Air coaching calls?

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This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy