The Real Build

In this episode of The Real Build, I sit down with our selections coordinator, Mackenzie Cox, to talk about one of the most important parts of building a home: communication.We break down how consistent follow-up, empathy, and adapting to different client personalities can make the difference between a stressful build and a smooth experience. Mackenzie shares her real-world insights on keeping clients informed, managing expectations, and creating trust from start to finish.If you are a builder, designer, or anyone who works directly with clients, this episode is full of takeaways you can use to strengthen relationships, improve communication, and deliver an unforgettable client experience.Watch the full episode now on YouTube or listen on all podcast platforms.

In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell, experience does. Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right way.

We dive into what separates top-performing companies from the rest and why only 17 percent of people actually shop based on price.

We covered:Why customer experience always wins over low pricingPart-time leader vs full-time leaderThe power of leadership and accountabilityCommon mistakes contractors and small businesses make when trying to scale, How to build a brand people trust and are willing to pay more for.

If you are a builder, contractor, or business owner trying to grow without racing to the bottom, this episode will show you exactly how to shift your mindset and build a business that sells on value, not price.Watch the full episode now on YouTube or listen on all podcast platforms.

Guest Info: Lance Bachmann

Website: ⁠⁠⁠https://lbachmanncapital.com/

Host Info:

Email: [email protected]

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In this episode of The Real Build, I sat down with Mariano Bernhardt, owner of MI Painting, to talk about craftsmanship, detail, and what it takes to stand out as a painting contractor in the luxury home market.Mariano built MI Painting from the ground up with a focus on quality, communication, and craftsmanship that shows in every project. His commitment to doing things the right way has earned him a reputation as one of the most trusted painting contractors in Southwest Florida.We covered:How Mariano got started in painting and built MI PaintingThe small details in painting that most people overlook but make all the differenceSystems and processes MI Painting uses to maintain consistent qualityHow Mariano trains and motivates his team to uphold high standardsThe importance of communication and educating clients about what great painting work really takesAdvice for builders and homeowners hiring painters for luxury homesIf you are a builder, tradesman, or homeowner who cares about quality and detail, this episode is packed with insights into what separates great painting contractors from the rest.Watch the full episode now on YouTube or listen on all podcast platforms.

Guest Info: Mariano Bernhardt

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://marcohomeservice.com/home-painting/

Host Info:

Email: [email protected]

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In this episode of The Real Build, I sat down with Monika Zasada, founder of DE-MAZING, where she positions herself as a Project Curator and Construction Therapist. She acts as the conductor of the entire renovation process, assembling the right architects, designers, and trades while keeping everyone aligned from concept to completion.Monika’s story is incredible. She arrived in the United States from communist Poland with just ten dollars to her name and worked her way up to leading multi-million dollar renovations in the Hamptons. She has proven herself in a male-dominated industry and built a reputation for helping homeowners avoid renovation regrets, manage timelines and budgets realistically, and navigate projects with confidence.We talked about:The most common mistakes people make when building a home or remodelWhy homeowners underestimate costs and timelinesWhat it really means to be a Project Curator and Construction TherapistThe hidden value of managing not just design, but also personalities and decisions on a jobHow owner representatives and builders can work together effectivelyThe lessons she has learned while building DE-MAZING and what drives her successIf you are a homeowner planning a renovation, or home build this episode is one you will not want to miss.Watch the full episode now on YouTube Guest Info: Monika ZasadaWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.de-mazing.com/

In this episode of The Real Build, I sat down with Monika Zasada, founder of DE-MAZING, where she positions herself as a Project Curator and Construction Therapist. She acts as the conductor of the entire renovation process, assembling the right architects, designers, and trades while keeping everyone aligned from concept to completion.

Monika’s story is incredible. She arrived in the United States from communist Poland with just ten dollars to her name and worked her way up to leading multi-million dollar renovations in the Hamptons. She has proven herself in a male-dominated industry and built a reputation for helping homeowners avoid renovation regrets, manage timelines and budgets realistically, and navigate projects with confidence.

We talked about:

• The most common mistakes people make when building a home or remodel

• Why homeowners underestimate costs and timelines

• What it really means to be a Project Curator and Construction Therapist

• The hidden value of managing not just design, but also personalities and decisions on a job

• How owner representatives and builders can work together effectively

• The lessons she has learned while building DE-MAZING and what drives her success

  
  

If you are a homeowner planning a renovation, or home build this episode is one you will not want to miss.

Watch the full episode now on YouTube

Guest Info: Monika Zasada

Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.de-mazing.com/

Host Info:

Email: [email protected]

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In this episode of The Real Build, I sat down with my sister Jenna Popoff to celebrate a huge milestone, winning four Sand Dollar Awards.The Sand Dollar Awards are one of the highest honors in the Southwest Florida building industry, recognizing excellence in craftsmanship, design, and innovation.We talked about what these wins mean to us as a family business, the legacy our dad started, and how far we’ve come as a team. We also went behind the scenes on the project that won, what made it special, and the challenges we overcame along the way.We covered:What the Sand Dollar Awards represent in the building industryThe categories R.K. Reiman Construction won this yearWhat it felt like hearing our name called multiple times that nightWhy these awards are a reflection of our entire team and trade partnersHow the recognition connects to our company culture and family legacyHow these wins fuel our vision for what’s nextThis is more than an awards recap. It’s a look inside the hard work, craftsmanship, and people behind R.K. Reiman Construction, and what it means to build something truly special.Watch the full episode now on YouTube or listen on all podcast platforms.

In this episode of The Real Build, I sat down with Sheryl and Derick Moreno, the team behind LaCasaTour.com, to talk about one of the most overlooked but most powerful parts of real estate: media.In today’s market, buyers decide within seconds whether or not to visit a home based on photos and video they see online. The difference between good media and great media can determine if a property sells quickly, sells for more, or sits on the market.We covered:Why professional photos and videos are no longer optional in real estateHow powerful visuals tell the story of a home instead of just showing roomsThe psychology of buyers and how media impacts first impressionsCommon mistakes agents and sellers make when cutting corners on photosWhat’s next in real estate media, from cinematic video to immersive toursIf you are a realtor, builder, or homeowner trying to stand out in a crowded market, this conversation shows why photos and videos are the most important marketing investment you can make.

Guest Info: Sheryl and Derick Moreno Of Lacasa Tour

Website: ⁠⁠⁠⁠⁠⁠⁠https://lacasatour.com/

Host Info:

Email: [email protected]

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In this episode of The Real Build, I sat down with Elias Aguero and Edjohn Morales of American Craftmen in Naples, Florida to talk about how they are redefining the cabinetry industry.American Craftmen has taken a different approach by keeping everything in-house. From raw lumber to a finished cabinet in someone’s home, their process focuses on precision, quality, and speed without sacrificing craftsmanship.We talked about:Their journey into the cabinetry and woodworking businessHow American Craftmen ensures consistent quality control on every projectWhy materials, thickness, and hardware make all the differenceThe balance between speed, beauty, and long-term durabilityThe pride of offering 100 percent American-made cabinetryHow in-house manufacturing changes timelines and quality controlWhat builders, designers, and homeowners should know when choosing a cabinet makerThe questions homeowners should be asking before starting a cabinetry projectThis is a behind-the-scenes look at what it takes to deliver luxury cabinetry at the highest level, and why companies like American Craftsmen are raising the bar in the industry.

Guest Info: Elias Aguero and Edjohn Morales

Website: ⁠⁠⁠⁠⁠https://americancraftsmenfactory.com/

Host Info:

Email: [email protected]

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In this episode of The Real Build, I sat down with Joe Macdonald, the owner of Neptune Glass in Naples, Florida.Neptune Glass has built a reputation for turning concepts into creations. They specialize in custom shower enclosures, mirrors, windows, and doors, backed by licensed and insured craftsmanship, on-time delivery, and consistent communication.We talked about:- What unmatched workmanship and customer service look like in practice- How Neptune Glass manages schedules and communication so clients stay confident in the process- What builders, designers, and homeowners should know when choosing a glass company- Why hiring a specialist matters for installation, integration, and quality- How Neptune Glass stays ahead of the curve in a competitive marketWhy Naples was the right place to grow the company and how the business has evolvedIf you’re a builder, designer, or homeowner looking to understand what makes a true glass specialist stand out, this episode is packed with insight.

Guest Info: Joe Macdonald

Website: ⁠⁠⁠⁠https://neptuneglassfl.com/

Host Info:

Email: [email protected]

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In this episode of The Real Build, I sat down with my wife, Elizabeth Reiman, who is also our selections and design coordinator at R.K. Reiman Construction.Elizabeth plays an important role in helping clients through the selections and design process, making sure their vision comes to life while keeping projects on track. At the same time, we talked about what teamwork looks like in our marriage and how the lessons we’ve learned at home carry over into the way we build homes and run projects.We covered:What teamwork means to us as a coupleHow we divide responsibilities at home to keep life balancedLessons from marriage that show up on the jobsiteSupporting each other during stressful timesHow marriage teamwork prepares us for challenges in businessWhat it’s really like working together inside R.K. Reiman ConstructionThis episode gives a real look at how we make it work both at home and in the company, and why teamwork matters in every part of life.Watch the full episode now on YouTube or listen on all podcast platforms.