The Remarkable CEO for Chiropractors

In this episode, you'll discover:

• Identify the Operational Pain Lines of your PRACTICE right now 
• Identify the Economic Pain Lines of your BUSINESS right now  
• When does your Team start to “pump the breaks”?  
• Reset business Superior (the ceiling) and Inferior (the floor) pain lines 
• Where is your current Operational Ceiling?  Where is your current Economical Floor? 

Episode Highlights

01:45 - Insights on pain and scar tissue, emphasizing that pain is not the problem but a gift leading to the root cause.

03:29 - The importance of addressing pain in businesses, providing insights and strategies for growth

05:56 - How the "pain line" concept is applied to the chiropractic practice, using the three operational domains of attraction, conversion, and retention.

08:16 -  Understanding the ceiling and floor in each domain to optimize business performance.

10:30 - An introduction to the Capacity Tachometer as a tool to check in with team members' capacity and identify areas for improvement.

13:09 - Knowing the requirements for each stage of the patient journey to stay in the zone of optimization.

15:47 - Optimizing business metrics and data analysis.

18:53 - How to analyze a business using leading metrics, not just lagging metrics.

21:36 - Keeping an eye on the floor and ceiling to avoid pain associated with outsized returns.

24:13 - The importance of listening to team members and considering their input when making decisions.

29:22 - The impact of compliance rates on chiropractic practices.

33:01 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.

Resources Mentioned

Download your copy of the Capacity Tachometer here: https://theremarkablepractice.com/podcast-ep256-capacity

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The best businesses in the world are established on 2 solid rocks: E and A
• Expectations: stating clearly what you expect to bring to and get from a relationship
• Agreements: the explicit and written pledge and promise; a pact 
• The only way to get what you want is to get what you need

Episode Highlights

02:20 - The importance of the mindset of setting expectations and agreements in leadership.

05:00 - An introduction to a four-column format to set expectations and form agreements.

08:36 - Utilizing retention-focused conversion strategies from the start. 

13:26 - Helping the patient get what they need, now just what they want.

16:54 - Setting core values and policies to optimize practice potential. 

18:37 - Dr. Pete sits down with Success Partner,  Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Innate Radiology please visit: https://www.innateradiology.com.au/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Proven best practices and strategies to drive productivity and profit 
• How to becoming the leader worth following
• How Accountability is will get you the GROWTH that you want
• 5 elements to effectively manage people

Episode Highlights

01:02 - All management and leadership styles have their place at the right time and in the right way.

02:26 - Challenging common beliefs about management and accountability.

05:16 - How coaching helps guide teams with proven principles and cultural revolution.

08:07 - The importance of understanding cultural nuances in leadership.

10:42 - Leadership, teaching, training, coaching, and managing are essential elements of development.

14:12 - Immersion training for chiropractic teams to grow practices.

16:01 - The need for accountability, coaching, and regular check-ins to achieve desired outcomes.

18:27 - The role of accountability in all aspects of leadership.

22:24 -  The value of discipline in maintaining a cohesive community.

25:39 - Join Dr. Eric DiMartino and Success Partner, Jonathan McAlees from Fortis.  Jonathan shares his moving chiropractic family story, stemming from his father’s life-changing experiences with chiropractic care. Dive into how Fortis has innovated payment processing solutions specifically tailored for chiropractic practices, enhancing efficiency and patient care focus. Join us to discover the transformative impact of these advancements on the chiropractic profession.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Fortis please visit: www.fortispay.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Change your expectation and relieve your frustration  
• Shift your perspective and your experience 
• If you made this one mindset shift, how would that change things for you? 
• You will not experience true scalability or durability unless you do this right 

Episode Highlights

00:44 - The frustration with chiropractors' quality and work ethic coming out of the schools. 

03:34 - Shaping future chiropractors through mentorship and leadership.

06:59 - Shifting perspective to prioritize Associate Doctor growth and success.

08:42 - Recognizing the need for training and development within your businesses.

11:25 - Building confidence to raise performance.

14:47 - The challenges of integrating new doctors into a clinic and recognizing the need for trade-offs.

17:42 - Investing time and energy in Associate Doctor development.

23:31 - The importance of viewing associate doctors as investments rather than expenses

28:08 - Dr. Eric Martino is joined by Success partner, Today, Michael Tokash, the visionary behind Imaging Services. With over four decades in the X-ray business, Michael specializes in providing cutting-edge imaging solutions exclusively for chiropractors. With an impressive 47-year tenure in the X-ray business, focusing primarily on solutions for chiropractic practices, Michael shares his journey of significant business growth from $2 million to $5 million and discusses new, innovative products that are revolutionizing chiropractic care. Michael is here to shed light on how advanced imaging solutions are enhancing patient care and operational efficiency for chiropractors nationwide. 

Resources Mentioned

Download your copy of 10 Steps to Onboarding a Remarkable Associate here: https://theremarkablepractice.com/podcast-ep253-assoconboarding

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Imaging Services please visit: https://www.theimagingservices.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Raise the relationship bar in your practice and your practice will grow
• Needing everyone to “like you” is a terrible place to lead from
• Replace the need to be liked with the desire to be trusted
• If people TRUST you, they will do what you tell them to do
• If people do what you tell them to do, they will get great results - and LOVE you

Episode Highlights

00:53 - How the struggle with having people like you can hinder your vision.

03:16 - Leading patients by anchoring to chiropractic story and principles.

08:12 - The importance of setting intentional anchors for patient outcomes.

12:37 - Overcoming need to be liked in chiropractic practice, focusing on trust instead.

15:48 - Being rooted in principles to build trust with patients.

17:48 - How developing oneself is key to building trust within a team.
22:17 - Prioritizing consistency over perfection.

26:40 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at 

https://chiromatchmakers.com/

 For more information about Waitlist Workshops please visit:

 https://www.waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• You must choose 1 of 3 possible relationships with every team member 
• Do you want to be their “Boss”, their “Friend”...or their “Leader”?
• Let your Office Manager / COO be the Boss
• You can be friendly - but don’t try to be their “Friend” 
• Be their doctor - and never risk compromising that relationship   

Episode Highlights

02:59 - Relationship issues can be the root cause of challenges in businesses.

05:02 - Understanding the differences in relationships with CPAs and DCS associate doctors.

06:49 - The three relationships a leader can have with their team.

10:06 - The importance of positioning team members as leaders.

13:14 - The shift from Doctor to Trainer in team meetings.

15:51 - Maintaining boundaries in professional relationships, avoiding blurred lines between personal and professional life.

17:54 - Prioritizing building meaningful connections with team members over transactional management.

21:45 - The role of consistency and leadership in elevating relationships with team members. 

23:19 - The importance of maintaining a professional demeanor in a medical setting.

29:17 - Success Partner, Dr. Naota Hashimoto, chiropractor and CEO of TrackStat joins Dr. Lona to discuss his journey from running a dynamic chiropractic practice to developing TrackStat, a transformative software that boosts operational efficiency and profitability for healthcare practices. He'll share pivotal experiences that influenced him, insights on improving business productivity, and the driving forces behind his innovative approach. Join us for a compelling discussion on integrating technology with healthcare to enhance practice management. 

Resources Mentioned

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about TrackStat please visit: www.trackstat.org

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Of all the investment opportunities, one consistently outperforms the rest
• Prioritize your investments in this specific order
• Is your portfolio a reflection of your expertise?
• This perspective will bring you peace - and abundance

Episode Highlights

01:48 - Investing money as a chiropractor, with a focus on optimizing limited resources.

05:00 - The importance of aligning with one's values and managing your risk tolerance

07:33 - Understanding an investment before making it.

10:08 - Investing in areas where you have knowledge and experience.

12:33 - Investing in your inspirations, not desperation.

16:40 - Understanding the differences between investing in real estate and a business.

20:45 - The four areas of your business that you should prioritize investing in. 

23:24 - Taking a long-term view when investing in a business.

26:27 - Investing in business growth through marketing and team development for peace of mind. 

32:26 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice. 

Resources Mentioned

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Are you delegating tasks - or outcomes? 
• The difference maker is data driven accountability 
• The 1-3-1 Rule and how to apply it in your business starting today
• Are you a Transactional Manager or a Transformational Leader? 
• Change this dynamic and durability will be the outcome 

Episode Highlights

01:50 - The difference between transactional management and transformational leadership in delegation.

03:58 - Insights on transformational leadership, feedback loops, and delegation methodology.

06:36 - The difference between delegating tasks and delegating outcomes.

09:31 - Assigning responsibilities and holding people accountable for achieving specific outcomes.

14:03 - The importance of having the right people in the right roles for successful delegation.

19:43 - Delegation and trust in leadership, and establishing a culture of transformational leadership.

24:23 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches. 

Resources Mentioned

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover: 

• How to recognize when you’re off track in your business and life 
• Why it must start with getting yourself back on track first. 
• The Rhythms that are almost guaranteed to keep you on track in your business and life
• Setting yourself and everyone you care about up for sustainable success 

Episode Highlights

00:00 - The importance of getting energy back on track when things are feeling flat or stagnant

03:01 - Accepting the current situation and focusing on moving forward with energy and focus.

06:21 - An analogy of surfing demonstrating the art of regrouping and resetting.

10:44 - The need for a "timeout" to regroup and prioritize your passions.

13:03 - Regrouping and checking in with oneself, when feeling overwhelmed or struggling with self awareness.

15:48 - Checking in with your “tribe” to align your actions with core values and vision. 

20:13 - Scheduling regrouping sessions and committing to the process to maintain focus and growth.

25:55 - Embracing board meetings as a way to regroup and relaunch your practices and providing resources for those who want to learn more.

28:28 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system.

Resources Mentioned

Download your copy of the Board Meetings Training and Guidebook here:  https://theremarkablepractice.com/podcast-ep248-boardmeetings

To register for the 2024 Conversion Retention Immersion, please click here: https://theremarkablepractice.com/conv-ret-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about CLA please visit: https://insightcla.com/about/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Do you have a Personal Succession Plan? (Is your Estate Plan complete and current?) 
• What would happen to your business if you were out of the picture?
• Does your spouse / family know what to do if you pass?
• Is there a written plan of action for your beneficiaries?
• Included: the Remarkable Succession Plan Guide (PDF) 
• Do not procrastinate: Start this / complete this today

Episode Highlights

01:03 - The importance of succession planning for chiropractors and having a system in place. 

03:11 - Having a succession plan in place, especially for chiropractors, to mitigate potential consequences.

07:16 - Estate planning process, including a will, trusts, and a board of trustees to execute wishes and values.

09:15 - Retirement planning for entrepreneurs, who are often risk-averse but need to prioritize their financial futures.

12:01 - Clear planning and execution will protect your legacy and create a generational experience.

17:33 - The importance of organization and documentation in succession planning, using the law of Dominion as a powerful reference.

22:28 - Updating one's vision story and business succession planning annually.

26:36 - Essential steps for a successful business transition.

28:17 - The importance of being a ready leader and business in today's fast-paced world

30:26 - Dr. Andrew White, the founder of Align & Co, is this week’s Success Partner. Join Dr. Lona Cook and Dr. Andrew as they discuss the evolution of launching Align & Co and how it aims to revolutionize the delivery of chiropractic care. With a focus on bringing chiropractic care into the workplace, Dr. Andrew outlines how Align &  Co partners with businesses to provide on-site services, while highlighting the innovative approach to working with insurance companies. Explore the vision and passion driving the movement to make chiropractic care more accessible and impactful in the healthcare landscape.

Resources Mentioned

Download your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep247-succession   

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Align Co. please visit: https://www.alignco.life/trp

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business