The Remarkable CEO for Chiropractors

By Dr. Peter Camiolo and Dr. Stephen FransonBusiness Alternative Health Health & Fitness Careers

The Remarkable CEO for Chiropractors episodes

March 26, 2024246 - Succession Planning (Part 1)
In this episode, you'll discover:
Do you have a Business Succession Plan?
What would happen to your business if you were out of the picture?
Does your spouse / Team know what to do if you pass?
Is there a written plan of action for your successor?
Included: the Remarkable Succession Plan Guide (PDF)
3 things every buyer is looking for when evaluating a business.
Episode Highlights
00:56 - A reflection of a colleague that tragically passed away which highlights the need for preparedness for an unexpected exit.
08:24 - The importance of preparing a business for sale, even if the owner doesn't plan to exit immediately.
10:29 - Building a remarkable business with leveraged operations, bankable profits, and transferable value.
14:15 - Creating durability in a business, highlighting the difference between scalability and durability.
16:09 - The default mindset of "if everything went away, I'm still here" can lead to burnout and a lack of delegation, as CEOs try to handle everything themselves.
18:41 - The dismal reality of chiropractic practices failing to transition successfully.
21:08 - Optimizing and owning the 15 primary functions of a business to achieve success.
24:07 - Establishing transferable value in a business.
29:03 - Utilizing the Accountability Grid tool to identify areas of exposure in a business and potential changes to be made.
31:01 - Dr. Sebastion Bonnin is joined by Success Partner Billy Sticker from Chiro Candy. Listen as they delve into the importance of building authority and leveraging digital strategies to generate high-quality patients. Billy emphasizes the significance of consistent video content to engage and educate potential patients and together they explore the challenges of digital marketing in tough markets and ways to overcome them. Learn what Chiro Candy offers and their commitment to helping chiropractors increase their impact in their communities.

Resources Mentioned
Download your copy of the Succession Planning Worksheet here: https://theremarkablepractice.com/podcast-ep246-succession
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information about Chiro Candy please visit: www.chirocandy.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
54 min
March 19, 2024245 - “You’re Going to Pay for That”
In this episode, you'll discover:
You will either pay now or pay later, you decide.
A mature business perspective will reveal the limiting beliefs holding you back
In the absence of value, the only reference point is cost.
Whatever it takes, make the investment required to create the best possible product
Are you investing in the creative process, or playing Problem Whac-A-Mole?
Episode Highlights
00:48 - The importance of having an attitude shift towards investing to create value in one's business.
02:30 - The costs of failing to make investments in your practice and yourself.
05:00 - Partnering with other businesses to provide value to clients.
07:14 - The limitations of the "mom and pop shop" mentality in the chiropractic industry.
09:46 - Investing in your vision to manifest your desired outcome.
11:48 - Delivering value to your clients to create a reference point beyond cost.
13:41 - Training and building a world-class experience can increase value and lead to growth.
17:11 - The importance of leadership and taking the first step of investing in your vision.
21:44 - Don’t miss this week’s Success Partner interview as Dr. Pete sits down with Dr. Tatum Johnston, co-owner of Mind Tweak, shedding light on their influential role in the chiropractic industry. Dr. Johnston shares her personal and professional journey as a chiropractor, emphasizing the challenges she encountered when educating patients and driving referrals. The discussion delves into the significance of patient education, offering a deep dive into the modern design and branding of their materials. They discuss how these resources can be leveraged to streamline practices, save time, and elevate professional impact.

Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information The Mind Tweak about please visit: www.themindtweak.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
41 min
March 12, 2024244 - How To Increase Productivity by 33%
In this episode, you'll discover:
Most Chiropractors are leaving money on the table
The Process: 3 stages to every productive event
The Post-Huddle will increase Accountability, Productivity and Profitability
4 steps of the remarkable debrief
Establishing the implementation culture
Episode Highlights
00:53 - Increase productivity and profitability by 33% with the power of the debrief.
04:11 - The importance of debriefing after events to gather feedback and make informed decisions.
06:45 - Valuing progression over perfection
07:48 - Debriefing after events is key to success, captures takeaways and action items.
11:47 - Assessing preparation and execution, and to ensure productivity over busywork.
14:43 - The need for a documented system and process that everyone knows and is held accountable to, to ensure continuous improvement and learning.
16:48 - Use the debrief process to bring transformation to their team.
19:14 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Waitlist Workshops about please visit: https://www.waitlistworkshops.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book –
The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
43 min
March 05, 2024243 - Are You Focused on the Wrong 9 to 5?
In this episode, you'll discover:
How to Create The Remarkable Day
The 4 Quadrants of a Remarkable Business Owners Day
How Remarkable CEO’s strategically plan their day
Most DCs want to BE remarkable - This is how you “DO” remarkable
Episode Highlights
00:48 - Rethinking how entrepreneurs approach their day, prioritizing their time, energy, focus, and money to maximize productivity and joy.
05:34 - The downfall of becoming too focused on the traditional "9am to 5pm" workday.
08:21 - The impact of counting days and making the most of time, reflecting on a different 9-to-5 schedule.
13:25 - Reassess priorities and focus mastery to make the most of your time and energy.
16:41 - A framework to break down your day into four phases: self-rituals, serving others, family, and personal health.
20:25 - Success Partner, Jerry Hillesheim of Hockert Sales joins Dr. Pete this week. With over 35 years of experience in the chiropractic space, Jerry shares valuable insights into how Hockert Sales is solving critical problems for chiropractors through their innovative products and dedicated support. Together, they discuss the evolving landscape of chiropractic care, the importance of equipping practices with the right tools, and strategies for staying competitive in the marketplace.

Resources Mentioned
Download your copy of the REM Clock PDF here: https://theremarkablepractice.com/podcast-ep243-remclock
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Hockert Sales about please visit: www.hockertsales.com
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
38 min
February 27, 2024242 - Your Practice vs. Your Business
In this episode, you'll discover:
The 4 Engines of Your Business
DCs do not lay awake worrying about their PRACTICE - they worry about their BUSINESS
Turn your pirate ship into a battleship.
Team is your business, and your business is your team.
Why it’s possible to have a great practice but not a great business.
To 10X your practice, you must 10X your skillset in business
RPE is the HRV of your business.
Episode Highlights
02:50 - The importance of understanding the connection between the practice and the business side of chiropractic care.
06:06 - Utilizing the accountability grid as a framework for managing both practice and business domains.
08:54 - Transitioning from a practice-focused mindset to a business-focused mindset in order to achieve success.
11:22 - Distinguishing between building the practice and building the business when hiring an associate or COO.
14:40 - How the industry has been undercapitalized due to a focus on practice busyness rather than business success.
17:24 - Many successful practices are built on passion and brute force, but lack fundamental business processes.
21:51 - Small business with a great product and purpose can fail due to lack of business acumen.
23:42 - The importance of understanding both practice and business metrics to optimize a chiropractic practice.
28:43 - Dr. Pete sits down with Jeff Van Kampen, the CEO and co-founder of Clinic Growth Accelerator. He discusses the challenges in the marketing industry related to data attribution and emphasizes the importance of using accurate and hard-coded data for decision-making. Their discussion delves into how they provide accountability and visibility to their clients, the ROI of digital marketing, and the future trends in the industry. This interview is filled with valuable insights and practical advice on building authority and trust.

Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
For more information Clinic Growth Accelerator about please visit: https://www.accelerateyourclinicgrowth.com/20bookingsguaranteed or contact Jeff Van Kampen at [email protected] and phone (414) 206.1543.
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
51 min
February 20, 2024241 - Laying A Remarkable Financial Foundation
Are you looking to build financial freedom? Do you want to be the financial inflection point in your family? Are you ready to make the shift from generational income to building generational wealth? This episode is for you. Listen in as Dr. Stephen interviews one of his financial advisors, Justin Maxwell of Big Life Financial.
The financial foundational five:
How to set up your cash flow system
How to optimize your student loan repayment
The practice debt solution
Avoiding “death by a thousand cuts” with unnecessary fees
The highest and best (and safest) use of your investment dollars
Episode Highlights
01:37 - The need for specific wealth-building strategies for chiropractors, particularly for new doctors and those looking to grow their practices.
05:47 - The importance of setting up a cash flow system early on to avoid overspending and miss out on the compound effect of investing
08:10 - Setting up a “Rainy Day Fund” is an investment in peace of mind and is foundational to the beginning of the financial journey.
14:25 - The value of automaticity in making financial decisions, so they become second nature and don't require constant decision-making.
18:45 - Prioritize debt reduction and develop the "muscles of abundance" to attract clients and create a successful business.
21:45 - Capturing wealth through businesses delivering value, not just increasing revenue.
23:12 - Tax strategy should be seen as a holistic approach throughout the career, not just a yearly reactionary measure.
27:33 - Save money by having a team member scrutinize expenses and find areas for cost-cutting.
33:26 - The value of taking risks and enduring challenges to reap the benefits of business ownership, including strategic tactics and belief systems.

Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
38 min
February 13, 2024240 - Dr. Elise Rigney: The Importance of Developing Your Personal Brand and Attracting Your Ideal Client
Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient.
Discover the importance of authenticity in your brand story, brand promise and digital identity.
Learn how your website and social can compel the right people into your practice / business - and repel those that are not the right fit.
Cut through the noise in the marketplace with clear and compelling personal brand.
Establish greater know, like and trust with your branding - intentionally.
Become the “goto” expert in your community and flood your practice with the people who are buying what you’re selling.
Episode Highlights
04:16 - Identify your personal core values and use them to build your personal brand.
06:01 - The importance of building a personal brand on social media for chiropractors.
08:26 - Understanding the problems your target audience is facing and how you can solve them.
11:04 - Building personal brand and credibility in the community.
13:46 - Establishing trust and credibility through a social media presence.
16:21 - Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.
19:55 - Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks
26:14 - Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience.

Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
32 min
February 06, 2024239 - The Secret of the Golden Goose
In this episode, you'll discover:
Understand the 3 ways to exit and the outstanding one that laid the golden egg
Increase the asset value of your business now by integrating value drivers.
Make your practice not only more attractive but irresistible!
Episode Highlights
02:04 - The emotional and challenging meeting that inspired this discussion on the "golden goose" and "golden egg."
04:15 - The importance of considering each season holistically, with an eye on the end goal of exiting successfully.
08:40 - Uncovering your true motivations by asking yourself the key question “Why do you want to sell your practice?”
12:20 - Transforming a chiropractic practice from a job to a business, can lead to increased value and appreciation over time.
16:25 - Every doctor should aim to build a business that other people will compete to buy, with the goal of achieving financial freedom and a successful career.
20:34 - Identifying and focusing on value drivers to increase the value of a business.
23:44 - Insights on how to scale a chiropractic practice and make it attractive to potential buyers, with a focus on creating a business that people would compete to buy.

Resources Mentioned
To download your copy of the Value Drivers Checklist, please click here: https://theremarkablepractice.com/podcast-ep239-valuedrivers
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
28 min
January 30, 2024238 - 3 Signs That YOU Are a Control Freak
In this episode, you'll discover:
3 signs that you are a control freak
Why the strength of the leader becomes the weakness of the organization.
How to stop cultivating a culture of underperformance and disengagement
The more valuable you are to your business, the less valuable your business.
Change is not just a leap of faith, there is a framework and a process.
Episode Highlights
01:01 - The challenges of being a control freak in business and life, and how it can limit one's potential for a remarkable practice and life.
05:11 - Healing from controlling behaviors requires shedding old patterns and embracing potential.
10:05 - Creating an environment where A players can grow and be developed, rather than collecting B and C players who are content with being controlled and underperforming.
12:04 - How to identify some of the signs and symptoms of being a control freak.
16:30 - Schedule-itis and the lack of alignment between core values, vision, and behavior and how it limits success.

Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
22 min
January 23, 2024237 - Does Your Website Attract YOUR Ideal Patient?
Does Your Website Regularly Attract YOUR IDEAL CLIENTS?
Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website:
1. Does it work? And 2. Does it work?!?!
Does it work? Does it attract and convert your Ideal Client / Patient?
Does it work? Is your site SEO Optimized (findable) and ranking at the top?
Does your site REPRESENT YOU? Why should I trust you? Come to you?
The 3 most important parts of a website
Don’t miss this conversation with 2 of the best minds in Chiropractic Marketing
Episode Highlights
01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth
04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.
08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.
11:11 - The importance of showing up authentically online, rather than presenting a polished image.
13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.
16:21 - Optimizing your website for patient connection and authenticity.
19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty
21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market.

Resources Mentioned
Learn more about Bill Esteb and Patient Media at https://patientmedia.com/
Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s LinkedIn
Dr. Peter’s LinkedIn
The Remarkable CEO Website
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
28 min

About The Remarkable CEO for Chiropractors

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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part…