The Remarkable CEO for Chiropractors

Rick Sapio is a brilliant, battle-hardened business mind with a soft-side.  Rick’s experience inside and outside of the Chiropractic Industry - specifically around EXITING and building businesses to sell them -  lends him a sharp insight into how to best build your chiropractic practice with EXITING in mind.  Listen in on the first of several conversations between Dr. Stephen Franson and Rick and discover: 

• How to turn your job into a business
• The importance of Core Values and Values-Based Decision Making
• The critical nature of separating the Founder from the Brand and the Business
• How to create permanence in your offering and process
• Creating Uniformity and building a World Class Team
• How to build a business that is bigger than you!
• Creating the business that will attract your Ideal Buyers (eventually)

Episode Highlights

00:41 - Optimizing business for sale with a focus on exit strategies.

01:51 - Rick shares his background in helping his business and chiropractic expertise optimize exits.
07:17 - The shift from a culture of resourcefulness to victimhood, with a focus on entrepreneurial parents training their children to be resourceful rather than victims.

11:36 - The shift from a culture of resourcefulness to victimhood, with a focus on entrepreneurial parents training their children to be resourceful rather than victims.
14:24 - The concept of the Business Frame, starting with the purpose of the business and catalyzing statements to inspire employees and potential partners.

16:57 - The importance of values-based decision making for business success.

24:08 - The value of commitment and permanence in achieving success.

29:58 - Creating a community and having a clear purpose and values to build referability.

32:39 - The importance of soft skills in business, such as purpose, values, and decision-making philosophy.

35:03 - The need for business owners to prepare themselves and their businesses for exit, avoiding language barriers and tactical mistakes.

39:52 - Join REM Coach, Dr, Chris as he sits down with Success Partner, Justin Maxwell from Big Life Financial. Justin shares his inspiring journey from grappling with financial ceilings to mastering wealth management, and how he now dedicates his expertise to helping chiropractic office owners achieve financial clarity and growth. Dive deep into Big Life Financial's unique family office approach, tailored specifically for high-impact businesses, and unveil the systems, strategies, and professional support that can drive significant returns on investment. If you're a chiropractic CEO looking to maximize your business’s financial potential, this interview will provide invaluable insights on elevating your financial strategy and making a lasting impact.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about Big Life Financial please visit: https://www.biglifefinancial.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Don’t skip the most important step to accelerate mastery and scalability
• The Demo: the one thing that will change everything  
• Unlock the uniqueness and power of demonstration  
• Alert! If you’re role playing - you’re not training

Episode Highlights

01:01 - The importance of continuing education for chiropractors.

02:59 - Requiring patients to engage in continuous education to achieve optimal health.

05:41 - Valuing education in all aspects of business, from marketing to team building and collections.

09:44 - The importance of demonstrating and role-playing in training doctors.

12:22 - Utilizing workshops for personal growth and professional passion.

15:01 - Challenging yourself to deliver the message with conviction and purpose.

16:58 - Demonstrating and role-modeling for team members as a leader.

19:43 - Leaders should show, not just tell, to accelerate mastery and scale their business or practice.

22:36 - Join Dr. Sebastian as he speaks with Joe Hagan, founder of Wealth Colony, a company focused on wealth accumulation through blockchain and cryptocurrency. Joe shares his journey from Wall Street to embracing blockchain technologies and the importance of understanding and utilizing Web 3.0. Learn how Wealth Colony educates small business professionals, including doctors and accountants, on cryptocurrency investments and Web 3.0 tools to enhance their businesses. Discover the significance of digital ownership, cybersecurity, and advanced tools like smart contracts to improve efficiency and engagement.

Resources Mentioned

Download your copy of the Dirty Dozen Poster here: https://theremarkablepractice.com/podcast-ep265-dirtydozen

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Wealth Colony please visit: www.wealthcolony.com

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Defining your chiropractic USP for humanity (Unique Success Proposition) 
• We have a SIMPLE and ELEGANT solution - don’t confuse people 
• You have a COMPELLING story - Are you telling it? 
• Applying the principle of the “Hard-Easy” in practice 
• It’s never about price - it’s always about VALUE

Episode Highlights

00:57 - Gratitude for the in-person training and the power of the product they deliver.

06:33 - Combining conversion and retention for better results.

08:32 - The importance of understanding the core principles of chiropractic and their unique value proposition.

10:48 - Reinvigorating the chiropractic process through a renewed understanding of the product's power.

13:05 -  The importance of an immersive environment for chiropractors to level up and improve their skills.

17:41 - The transformative concepts and takeaways from a recent event, including the importance of engaging people's hearts before their heads.

19:31 - Removing interference to the flow of nerve impulses, likening it to CPR and the Heimlich maneuver.

22:13 - The importance of addressing patients' belief systems for successful chiropractic care.

25:06 - Addressing patients' belief systems before introducing chiropractic care.

27:54 - Dr. Bobby chats with Dr. Andrew Powell from Success Partner, Better Balance Orthotics about a unique product that enhances patient outcomes through proprioception rather than traditional arch support. These orthotics stimulate foot muscles, improving posture, balance, and gait. Initially designed for scoliosis, they've been found to benefit people of all ages. Dr. Powell discusses how implementing these orthotics can boost patient results and significantly increase a practice's revenue. Discover the effectiveness of the product and its potential to boost profitability.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Is your practice Exit Ready?
• The 5 Stages of a Remarkable Exit
• The Remarkable Exit Roadmap
• Practice Sales happen at the speed of TRUST
• How to get the most for your practice
• 20 Value-Drivers Cheat Sheet
• How to make your practice IRRESISTIBLE to your Ideal Buyer

Episode Highlights

00:49 - Exiting a chiropractic business with a focus on practice sales and brokerage services.

04:33 - Finding the right buyer for your practice, ensuring a win-win situation for all parties involved.

06:23 - Understanding your personal goals and priorities for selling your practice.

09:01 - The challenges of balancing emotional considerations with transactional factors.

12:06 - Limitations in scaling and transferring value in chiropractic practices make selling difficult.

14:54 - The customary way to arrive at the value of a business, including sales multiple and owners' discretionary earnings.

15:52 - The different types of sales and the role of private equity in the industry.

17:54 - The lack of understanding of chiropractic on new investors.

19:22 - The common pitfalls, such as false expectations and blind spots, and the need for diligence and homework when selling a business.

21:26 - The importance of preparation and documentation for a successful practice sale.

24:09 - Common traits of sellable practices, such as readiness and curbside value.

26:39 - The importance of systems perspective when selling a chiropractic practice.

29:15 - Dr. Adrian and Success Partner, Dr. David Fletcher converse about the benefits of using CLA technology in chiropractic practices. They emphasize its role in patient care improvement, practice efficiency, and enhancing patient-practice interactions. They underscore its use in growing practices through effective patient communication, retention, and internal referrals. Additionally, they highlight the benefits of tracking patient care progression with systematic re-exams, and the substantial patient data collected by CLA, illustrating chiropractic's profound effects on the nervous system.

Resources Mentioned

For more information about selling your practice visit: https://www.progressivepracticesales.com

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

For more information about CLA please visit: https://insightcla.com/about/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Be CLEAR NOT CLEVER when it comes to your communication 
• Audit the communication in all your forms of marketing 
• Why it is critical that you protect your CONFIDENCE as an entrepreneur 
• What METRICS really matter - and WHY you need to monitor them 
• The most valuable asset in your business right now

Episode Highlights

01:33 - Introduction to Dr. Jeff Langmaid, a multi-faceted chiropractor with a strong business mind.

04:24 - The importance of persistence, diligence, and confidence-building for business growth.

07:42 - Choosing between manifesting your vision or playing problem-solving "whack-a-mole."

09:48 - The difficulties chiropractors face in consuming and applying research-based information to build their certainty and confidence.

11:44 - Analyzing and improving communication methods to better guide patients and grow your business.

14:11 - Insights on how to build bridges and connect with key leaders in the community.

16:37 - Tracking data to monitor and improve business performance.

20:12 - The value of having the right team with diverse skill sets and tapping into resources beyond local communities.

22:58 - Monitoring metrics regularly to drive success and make informed decisions.

25:52 - The value of controllable marketing assets, such as podcasts, and the opportunity for doctors to leverage these assets for growth.

30:15 - Reaching inactive patients through consistent teaching and inviting.

32:37 - Building a successful practice with a team of virtual assistants. 

37:32 - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SKED please visit: www.sked.life

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Do the preparation so that when you speak you can focus your attention on your audience
• The secret sauce that will make the information lead to transformation.
• Understand what people want so you can give them what they need
• How to anchor yourself into in CERTAINTY - the ultimate people magnet

Episode Highlights

02:40 - Marketing and educating clients through virtual and live events.

05:12 - The importance of execution in a five-part process.

08:53 - Being in the moment for presentations - letting go and having fun.

11:04 - Speaking to a room with the mindset of speaking to one person.

14:26 - Treating people based on their destiny, not history.

16:14 - The importance of understanding audience and message in chiropractic marketing.

20:04 - Shifting from focus on self to audience, reducing anxiety and increasing excitement.

22:01 - Delivering a message that resonates with the audience's wants and needs.

23:58 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• How we mentally prepare for productive LIVE EVENTS / SPEAKING
• Invest 50% of your preparation focusing on these 2 things 
• Make it easy for the people to learn from you 
• Stories move people out of their heads and into their hearts 
• Commit to being TRANSFORMATIONAL - not just informational 
• What to FOCUS on 5 mins before you take the stage 
• Create a COMPELLING Call to Action that MOVES people 

Episode Highlights

02:03 - An introduction to planning and executing live events, including immersions, marketing, and team building.

05:45 - The importance of consistency in repeating key messages.

07:33 - Developing continuing education for both patients and practitioners.

10:12 - Using frameworks and color-coding to help practitioners learn and stay on track, with a focus on creating a consistent and predictable outcome.

12:29 - Focusing on the right things during preparation for events, such as mindset and execution, rather than just working on a PowerPoint deck or presentation.

14:38 - Preparing for events by visualizing attendees' intentions and goals.

19:34 - The importance of clear objectives and measurable outcomes for events.

22:17 - Understanding patients' needs and delivering on both their wants and needs to create a compelling experience and long-term trusting relationship.

24:52 - Join Dr. Malcolm Rudd as he sits down with Sam Ogutucu, CEO of Medicloud, an IT solutions company based in Australia. Learn how Medicloud ensures regulatory compliance, offers strategic IT planning, and assists clinics in focusing on patient care. Sam also provides a compelling case study of how one clinic expanded from three to over fifty locations with his team's help. Whether you're in healthcare or business, this episode is packed with insights on leveraging technology for growth and compliance. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Medic Cloud please visit: mediccloud.com.au

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Resist the Tyranny of Distraction 
• Step 1: Build a World-Class Chiropractic Practice
• Step 2: Do Whatever the Heck You Want To Do 
• How to navigate the distractions in both your business and life 
• Building a great business is going to take 100% FOCUS for a while 

Episode Highlights

04:54 - The importance of vitalistic chiropractic colleges and the launch of a new club on Sherman College Campus.

07:13 - The importance of promoting chiropractic values and the significance of aligning actions with the mission and vision of chiropractic.

10:57 -  The significance of focus and commitment in achieving success and producing meaningful results.

13:23 - Finding that fulfillment on purpose and with success being able to invest in other businesses as an equity partner and advisor.

15:41 - Drawing parallels from baseball, the key to success is like keeping you eye on the ball; being focused and productive. 

18:03 - Focus is a binary concept. Either you are focused or distracted, and there's no in-between.

21:47 - How the lack of focus can lead to mediocrity, unfulfillment, and unfulfilled potential. Build a successful practice, then focus on other endeavors.

22:32 - Dr. Pete sits down with Success Partner, Dr. Clint Steele,to dive deep into the transformative world of Brain Based Health Solutions. Dr. Steele shares his inspiring journey from struggling practice to incredible success by shifting his focus towards the brain and nervous system. He discusses how this paradigm shift not only revitalized his practice but also enabled him to help other chiropractors make a bigger impact in their communities. From measuring brain function to improving patient outcomes and increasing practice referrals, Dr. Steele offers practical insights and powerful strategies.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Brain Based Health Solutions please visit: brainbasedhs.com

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Understand the difference between your muse and your avatar
• Marketing is messaging and you are the messenger.
• How to stop broadcasting and mobilize with your marketing message
• Speak to your target audience and you will pick up an additional 30% of the surrounding audience

Episode Highlights

00:48 - The importance of finding your gratitude in your practice and your life. 

04:20 - Tailoring messages for specific audiences for connection and trust. 

06:00 - Utilizing “you”messages to make your communication feel personal and relevant.

08:22 - Learning to speak directly to your ideal customer, whether in person or virtually,  to elicit empathy and create connection.

12:44 - The difference between avatars and muses when it comes to your communication. 

15:25 - Speaking directly to the patient or their representative when creating a message or offering.

17:46 - Dr. Lona is joined by Success Partner, Dr. Kendall Price, the mind behind Elevate Marketing Solutions. Dr. Price discusses the core mission of Elevate Marketing in helping chiropractors scale up their patient influx with customized digital marketing strategies and follow-up systems. He emphasizes the importance of personalized market analysis and creating nurturing sequences to re-engage prospects. Plus, discover how Elevate's coordinators can boost your practice's appointments. Tune in to gain insights on optimizing your marketing efforts and making a larger impact in the chiropractic community with these innovative approaches. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• You are leaving a lot of money on the table
• Why Optimizing every function of your business will increase profit
• What does OPTIMIZE mean for your practice/business? 
• What is the Remarkable Standard for Optimization? 
• What is your business capacity? 
• In the end, all roads lead to revenue and profit 

Episode Highlights

00:52 - A problem is an opportunity for optimization, not just a practice issue.

02:45 - The potential for chiropractors to increase their revenue by optimizing their business operations.

05:14 - Pushing the envelope to see what's possible in business and personal growth.

07:51 - Testing limits to uncover hidden opportunities.

10:36 - The challenges of scaling a practice, including managing complexity and optimizing productivity.

12:55 - Profit is the ultimate target for optimizing business, beyond just focusing on revenue.

16:36  - Dr. Kale sits down with Success Partner Dr. Erik Kowalke, co-founder of SKED, a software designed to improve efficiency in chiropractic practices. Dr. Kowalke shares his journey from running a busy clinic to developing SKED in 2016 to automate patient communication and scheduling, thereby saving time and enhancing patient experience. He highlights SKED’s ability to increase show-up rates and streamline operations with intelligent automations. Dr. Kowalke underscores SKED’s reliability and commitment to future innovations. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SKED please visit: www.sked.life 

Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business