The Remarkable CEO for Chiropractors

The Remarkable CEO for Chiropractors

By Dr. Peter Camiolo and Dr. Stephen FransonBusinessAlternative HealthHealth & FitnessCareers
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The Remarkable CEO for Chiropractors episodes

  • 226 - Are You in the Right Business?

    In this episode, you'll discover:

    • 3 questions you must ask to determine if you are in the right business
    • What is the Purpose of your business? (You better be crystal clear)
    • Good news for business owners in the chiropractic industry 

     

    Episode Highlights

    03:48 - The purpose of a business is to add value by solving a problem for another person who knows they've got a problem

    06:19 - The key to having the best “hot dog stand”. 

    09:29 - The three criteria for determining is you are in your ideal business

    14:26 - Don’t miss this week’s Success Partner interview with Dr. Adrian Dennewald, the founder of Denneroll. Dr. Dennewald shares his inspiring journey of creating a revolutionary product to help people with posture and neck issues. Discover the genesis of Denneroll and how it has evolved to improve not only symptoms but also function and performance. Tune in to hear how Dr. Dennewald's mission to help others has led to global impact and how his passion and purpose have guided his business decisions.

     

    Resources Mentioned

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about Denneroll, please visit: https://www.denneroll.com/

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – 

    The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    36 min
  • 225 - How to Not Die at 30 from a Heart Attack

    Join Dr Pete as he speaks with Dr. Nick Silveri of LVRG Media. In this episode, you'll discover:

    • Set up your business so you too can take 90 days off and your business grows.
    • Understand the opportunity despite the general demise of Lead Generation.
    • Decide what is important right now, next and ultimately with your marketing.
    • Brutal Fact: The people in your community need you more than you’re out there for them right now. Time to step it up.
    • The importance of breaking bad habits, hang-ups, and unhealthy cycles, so that you will leave a legacy. 

     

    Episode Highlights

    01:52 - The concept of scalability and durability and how it is relevant to CEOs.

    06:50 - Overcoming burnout by learning now to delegate tasks and building the right team. 

    11:00 - The importance of working with multiple marketing agencies to find the best fit for you and will provide a comprehensive marketing strategy. 

    17:49 - Creating valuable content is key to attracting the right patients, rather than relying on coupons and sales pitches.

    23:11 - Building trust and establishing expertise through micro-connections and showcasing one's expertise is key to getting potential patients to take action and schedule an appointment.

    28:03 - When you are creating a legacy are you a “ghost” or an “ancestor”?

    31:06 - Building a brand that outweighs lead generation. 

    36:50 - Taking a long-term view and thinking about legacy is crucial for chiropractors, rather than just focusing on short-term gains.

     

    About our Guest:

    Dr. Nick Silveri, LVRG Media

    “My passion is marketing, specifically leveraging helpful website content and paid campaigns to spread the message of chiropractic. My name is Dr. Nick Silveri, and I have been a clinic-owning Chiropractor for 12+ years. I say clinic owning instead of practicing because I only regularly saw patients for the first five years of practice. Since then, I have grown my practice from a struggling, stressful office collecting $250,000 per year to a systematized, thriving practice that is on pace to collect $1 Million this year. This result is from associates treating the patients and me focusing on more significant picture ideas, business development, and staying on the cutting edge of marketing and technology.

    I have spent over $250,000 in coaching and practice development over my career, almost all of that from the world’s best of the best marketers that have nothing to do with chiropractic.

    I still own my practice in Springfield, IL. It is a 5,200-square-foot wellness facility with eight different providers and 13 total employees, all of which I can manage despite only being in the office two days per week.”

    To learn more about LVRG Media, please visit: https://lvrgmedia.com/

     

    Resources Mentioned

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    47 min
  • 224 - Recognition and Celebration

    In this episode, you'll discover:

    • Intentionally influence the energy and environment of your business.
    • Increase productivity, profitability, and performance.
    • The 5 Crucial Communications to master.
    • Developing your Recognition and Celebration muscles.

     

    Episode Highlights

    04:01 - A big part of crucial communication is the recognition and celebration. It is a key component of a remarkable business. 

    08:24 - Don’t focus on what is wrong but instead catch people doing something right.

    13:32 - Developing a critical spirit is a necessary part of leadership growth, but recognizes that being right can be too expensive in certain situations.

    16:02 - There is a connection between recognition and vision, and a need to slow down to speed up in order to achieve success. 

    20:57 - Recognize and celebrate team members for demonstrating core values and achieving financial milestones.

    24:47 - Stay tuned for our Success Partner interview with Dr. Jeff Langmaid and Dr. Jason Deitch, from The Smart Chiropractor.  Listen in as Dr. Pete discusses with them how they are revolutionizing the chiropractic industry by helping chiropractors effectively reach and serve more people. Join us as we dive into their insights on communication, reactivating patients, and the power of automated email campaigns. Get ready to gain valuable strategies and discover the remarkable ROI of investing in these innovative marketing techniques.

     

    Resources Mentioned

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    47 min
  • 223 - How to Create True Durability

    In this episode, you'll discover:

    • Training and developing your people is the highest and best use of your time, energy, focus and money.
    • Scalability and Durability are the fruit of training with your team.
    • You must find leverage across all 5 domains of your business.
    • Getting real about the Next and Ultimate Iteration of Your Business.

     

    Episode Highlights

    04:37 - The power of community and relationships while training and developing the team to achieve scalability and durability.

    08:55 -  The keys to creating scalability and durability are systems, team, and training. Without these, you own a job, not a business. 

    11:56 - The three legs of the stool. Having all three elements of the team, training, and systems at the same time leads to desired results.

    16:06 - Understanding the different stages of a patient's journey and tailoring the coaching approach accordingly.

    19:03 - Accountability in coaching and gaining clarity on your vision. 

    25:55 - Understanding a patient's current situation and challenging them with the truth of their health, rather than just painting a rosy picture of the future

    28:25 - Practice what you preach and commit to developing your personal and professional growth.

    30:22 - Stay tuned as Dr. Pete chats with Success Partner, JoeHagan, of NDAU Nation, a decentralized community focused on educating busy professionals about these rapid changes and helping them navigate the world of Web 3. They dive into a conversation about money, wealth, and the ever-evolving world of technology, including topics such as crypto and AI. Gain insights on the importance of reliable sources of information, the de-dollarization of the world, and the significance of hedging against inflation.

     

    Resources Mentioned

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about NDAU Nation please visit: www.ndau.io

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – 

    The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    52 min
  • 222 - The Best Businesses in the World are Boring

    In this episode, you'll discover:

    • The greatest companies in the world are wildly repetitious, so stay the course.
    • Take intentional steps to eliminate the drama and surprises from your business now.
    • Tolerating the craziness and complexity in your business is inhibiting your growth. 
    • Embrace this counter intuitive way to scale your business and life to the next level. 
    • The closer you get to MONOTONY the better!
    • Let your LIFE be sexy and exciting…Keep your BUSINESS BORING! 

     

    Episode Highlights

    01:02 - Many chiropractors are distracted by noise and diversifying their offerings, instead of  prioritizing steady, consistent growth in the business.

    03:19 - Understanding the growth mindset, shifting from bottom-up to top-down approach.

    07:42 - the importance of consistently and repetitively telling the chiropractic story in order to cut through the noise in the healthcare marketplace and establish a recognized brand.

    11:38 - Changing the way we tell patients they were healing, while noticing a shift in the relationship and the weight of the message.

    16:27 - Consistency is the new intensity and there is a level of simplicity in that. 

    18:39 - Join Dr. Pete as he talks with Success Partner, Dr. Andrew Powell from Better Balance Orthotics, who brings to light the incredible benefits of their innovative orthotics. The conversation delves into the science and neurology behind these orthotics, as well as Dr. Powell's journey as a business owner and his plans for growth in the coming year. Listen as we discover how Dr. Powell and his team are revolutionizing the way we think about foot health.

     

    Resources Mentioned

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

    For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – 

    The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    33 min
  • 221 - 5 Things You Must Know About Launching A New Chiropractic Practice

    In this episode, you'll discover:

    • Vision: Begin with The End in Mind
    • Plan: Capture Your Vision So That You Can Recruit and Delegate
    • Search: How to Find Your Ideal Location
    • Build-Out: Manifesting Your Vision
    • Launch: Congratulations! You’re Open For Business…Now what?

     

    Episode Highlights

    05:04 - Launching a new chiropractic practice with a focus on vision and momentum.

    08:58 - Identifying success through the lens of self-discovery and clarity.

    13:28 - A comprehensive business plan is more than financial, it must include a practice plan, a marketing plan and a team building plan. 

    18:19 - Finding the right location for your practice both inside and out, designing one that will be enjoyable for people to work in and a patient to visit. 

    24:35 - The importance of intentional iteration and planning in the early stages. 

    28:53 - Manifesting a successful business, using tools to stay diligent and achieve success.

    32:09 - Taking action and planting the seeds for long-term success in your business, even if it takes time for them to grow. 

    36:42 - Dr. Stephen welcomes Success Partners,  Dr. Aaron Morris and Dr. Patrick McMahon, the founders of Syntropy Chiropractic Training.  Listen as they discuss the importance of the art of chiropractic adjusting and how Syntropy is helping chiropractors elevate their skills. They dive into the fundamentals of adjusting, the need for continuous training, and the impact on both the practitioner's body and patient experience. 

     

    Resources Mentioned

    For a Free Consultation Session with Dr Lona on the REM Launch Program, please schedule your session here:  https://go.oncehub.com/LaunchDrLona

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about Syntropy, please visit: www.syntropychirotraining.com

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    49 min
  • 220 - Data Driven Leadership

    In this episode, you'll discover:

    • Ground yourself in the 15 primary functions of your business.
    • Leverage Remarkable Reporting Systems and Remarkable Meeting Rhythms
    • When business is functioning best, the information flows to the CEO
    • Metrics are the language of your business, and you are the interpreter.

     

    Episode Highlights

    01:56 - We are all heart centered entrepreneurs and the metrics in your business are a representation of people and the community. 

    05:01 - The metrics are essential for making informed decisions and driving transformational change. 

    09:03 - Leaders need to balance instincts with data to avoid an emotionally driven leadership style.

    15:01 - The connection between data verification, training, trust, and delegation with the need to go deeper into the data and turn it into action.

    18:52 - Utilizing the Accountability Grid to organize the 15 primary functions of a chiropractic business and delegating tasks to team members, ensuring they understand their responsibilities and how to measure success.

    24:30 - Utilizing empathy and listening skills in leadership to prioritize understanding over quick fixes..

    32:43 - Dr. Pete sits down with Success Partner,  Dr. Omar Ayouby of Innate Radiology, which provides teleradiology services for Australian chiropractors. Driven by a desire to solve a problem and leveraging his background in radiography, Dr. Ayouby found a way to bring government-funded X-rays to chiropractors and create a win-win situation for all parties involved. Join us as we explore how they can help you decrease your liability while increasing your services as well as your bottom line.

     

    Resources Mentioned

    To download your copy of the Accountability Grid, please click here: https://theremarkablepractice.com/podcast-ep220-acctgrid

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

    Register for the REM Launch Program Webinar here:  https://theremarkablepractice.com/7figure-launch/

    For more information about Innate Radiology, please visit: https://www.innateradiology.com.au/

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    53 min
  • 219 - How to Make Your Practice Attractive to Buyers (Build It and Sell it)

    In this episode, you'll discover:

    • Build It to Sell It Can Start on Day 1
    • Rick shares a reproducible framework for business success
    • Your business will be a manifestation of of your Core Values
    • The best way to sell your business (practice) is to make it attractive to buyers

     

    Episode Highlights

    03:10 - Chiropractors are in the throes of a tragic exit process with about 10,000 practices trying to transition in the next five to ten years. 

    05:50 - The easiest way to sell a business is to have one that is attractive to buyers. 

    09:00 - The values that Rick’s team utilizes in making decisions for the company, adding consciousness to the decision making process. 

    12:41 - There is a unique perspective on decision making and permanence in a throwaway society and with our companies, we need to see the importance of permanent decision making. 

    17:40 - Every big business started as a small business, and you will never become a big business if you are not doing the unsexy foundational groundwork.

    25:32 - Focus on defining long-term objectives, even if the company is eventually sold.

    29:03 - Five ways to incentivize employees for longevity in a tough job market.

    34:52 - It's important to spend money upfront to avoid costly mistakes in hiring and losing valuable employees.

    39:07 - Addressing the limiting beliefs surrounding pricing.  

    44:26 -  Dr. Pete sits down with Success Partner, Dr. Richard Sawyer, CEO of Spinalogic, to discuss how he identified and solved a common problem in chiropractic practices. Driven by a desire to optimize his team's time spent with patients, Dr. Sawyer implemented a data-driven experiment that revealed a startling imbalance in administrative tasks versus patient care. Through the development of Spinalogic, Dr. Sawyer revolutionized his practice by automating administrative tasks, allowing his team to focus on higher-level patient care. Tune in to learn how Dr. Sawyer's journey can help CEOs in all industries improve their businesses.

     

    About our Guest:
    Rick Sapio is a life-long entrepreneur who started his first company when he was 13 years old, after his father’s untimely death. Since then, he has founded more than 20 companies. Since 1994, Rick has been the Founder and CEO of an investment holding company, Mutual Capital Alliance, Inc., which has made more than 120 investments. He is also the founder of “The Exit Concierge Service,” a white-glove program to assist private companies through the often-tumultuous exit process by using fixed fees; and tightly controlling all the moving parts. Using this process and its connected IP, they sell private companies in less time and for more money. Since 2003, Rick has been a co-founder and general partner of Mutual Capital Partners, a PE firm with three venture funds. In 2004, he founded USA Mutuals Advisors, Inc, a firm that manages publicly-traded funds. In addition, Rick co-authored the International best-selling book, Who’s in Your Room: The Secret to Creating Your Best Life, and founded www.BusinessFinishingSchool.com, a virtual learning program that helps business owners to grow, scale, and exit. He is the co-founder of The 100 Year Real Estate Investor, which helps bring long-term legacy investing to the real estate industry, and he is the Founding and 7-time Chair of the Gathering of Titans Program, an annual event held at MIT in Boston. Rick graduated from Rutgers University with a BS in Industrial Engineering.

    https://mutualcapitalalliance.com/

     

    Resources Mentioned

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about Spinalogic, please visit: https://spinalogic.org/

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    1 hr 2 min
  • 218 - Balance is a Terrible Goal

    In this episode, you'll discover:

    • Slay the dragon and guilt that comes with trying to achieve balance
    • The ON-Purpose Entrepreneur will find themselves wildly out of balance - for a season
    • Get on the same page with the most important people in your life
    • Set up meeting and reporting rhythms to support your remarkable life
    • Revisit your personal Core Values, Vision, Mission and Purpose 

     

    Episode Highlights

    02:24 - Balance is not the goal, but alignment is. Focus on core values, mission, vision, and behaviors to achieve alignment.

    07:05 - Discover the Coffee Break Tool and how you can use it to hold yourself and others accountable. 

    14:28 -  What does a perfect ‘10’ look like to you when you look at accountability in the various areas of your  life such as spiritual, physical, mental, familial, financial, social, and professional? 

    18:51 - Uncover the importance of physical health and a self-care routine in maintaining alignment. 

    21:03 - Creating tools such as the alignment wheel serves as a reporting system and meeting rhythm to assess and maintain alignment.

    24:33 - Don’t miss this week’s Success Partner interview with Dr. Adrian Dennewald, the founder of Denneroll. Dr. Dennewald shares his inspiring journey of creating a revolutionary product to help people with posture and neck issues. Discover the genesis of Denneroll and how it has evolved to improve not only symptoms but also function and performance. Tune in to hear how Dr. Dennewald's mission to help others has led to global impact and how his passion and purpose have guided his business decisions.

     

    Resources Mentioned

    To download your copy of the Coffee Break Workbook, please click here: https://theremarkablepractice.com/podcast-ep218-coffeebreak

    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

    For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about Denneroll, please visit: https://www.denneroll.com/

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    46 min
  • 217 - How to Design Your Office to Attract Your Ideal Customers

    Your Practice Design / Look and Feel Speaks Volumes to The Marketplace

    • 3 Key Features of a Remarkable Practice design
    • Don’t Make these expensive mistakes
    • Design the practice that represents your Mission and Service - without breaking the bank
      Design it and build it the right way - the first time
    • Your practice can be built in stages - and phases…what’s best for you now?

     

    Episode Highlights

    01:47 - Your physical space is a visual representation of your brand.

    04:47 - Throughout the stages of launch, build, scale, and exit there is a need for upgrades and improvements in both the physical space and the overall experience of your patients. 

    08:25 - Creating a vision is important for success which includes the physical space of your practice.  Consider various aspects such as practice style, equipment, team members, patient flow, and additional services. 

    14:48 - Building your dream team for the architectural design of your space. 

    19:13 - In your space, start clean and minimalistic, don't clutter with unnecessary items or even expensive ones. 

    24:14 -The importance of continuity of your brand in all aspects of your business. 

    30:00 - Stay tuned as Dr. Pete is joined by Success Partner, Justin Maxwell of Big Life Financial. Justin is passionate about helping individuals and businesses keep more of their hard-earned money through automation, systemization, and simplicity. Listen as he shares valuable insights about automated savings and the importance of building a financial foundation for long-term success and reveals how automating your savings can free you from financial stress and uncertainty, allowing you to invest in what truly matters to you.

     

    About Our Guest

    Carolyn Boldt is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success.

    With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and Professional Member of IIDA/International Interior Design Association.

    In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine through virtually creating outstanding healing environments nationwide.

    Carolyn loves to spend her time with her 8 wonderful grandchildren, involvement in church and community activities, traveling, and boating on the lake with her husband.

    https://crossfieldsdesign.com/

     

    Resources Mentioned

    For more information on the REM Launch Program please visit: www.theremarkablepractice.com/rem-launch

    For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

    Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

    For more information about Big Life Financial please visit: www.biglifefinancial.com

    Schedule a Brainstorming call with Dr. Pete

    Dr. Stephen’s LinkedIn

    Dr. Peter’s LinkedIn

    The Remarkable CEO Website

    Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

    43 min

About The Remarkable CEO for Chiropractors

From the publisher's feed

Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part…

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