The Remarkable CEO for Chiropractors

In this episode, you'll discover:

• To have a remarkable business you must use leverage
• It is almost always a WHO not a HOW question
• Let the data tell you what to do and where you need to focus 
• Each domain in a lever, lacking depth in any role is a point of exposure for you
• Take time to answer the one question that will change the game for you 
  
   

Episode Highlights

02:39 - The importance of building the bridge of leverage to allow yourself to cross to the other side of success and remain in it.  

06:39 - Metrics help identify areas of focus in a data-driven business; leverage in marketing, sales, delivery, caregiving, and team building is essential for success. 

10:23 - Assess business functions, who is responsible for them and if it is optimized. Look ahead and create a best case scenario using leverage for growth.

13:37 - Internal, external and digital marketing should be leveraged, and there should be multiple people handling conversion, sales, delivery and team building. 

18:36 - Asking what happens to your business if you take 90 days off is an important question to consider for a better quality of life. 

21:46 - Success Partner, Dr. Joseph Esposito joins Dr. Pete discusses how AlignLife’s team provides valuable marketing and operations services to save doctors time and resources, allowing them to focus on providing excellent care. Listen as they discuss the four seasons of operating a business and touch upon exit strategies that can increase the sale value of your chiropractic business. Additionally, they explore how AlignLife supports doctors in scaling their practices as well helping doctors open a practice straight away, whether they are coming out of chiropractic college or an associateship.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about AlignLife please visit: https://www.alignlifeopportunity.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Creating True Durability
• Understand the operational and financial side the multi-doc business model 
• The competitive advantage: art of facilitating a healthy competitive dynamic igniting growth. 
• Be an investor and take a 3-year view of the economics of the associate doctor business. 
• Turn your mission into a math problem, like the multimillionaire DC’s do! 
  
   

Episode Highlights

04:07 - The mechanics and economics of running a multi-doctor multi-associate doctor business.

09:25 - Discover how having multiple Associates in the practice leads to the durability of the business and the impact you want to make in your community.

15:14 - Create that win-win environment by hiring the different types of Associates that will work for your business and your patients.

24:06 - The gap between scalability and durability.

27:18 - The mathematical logistics of hiring two new associates at the same time.

30:27: Dr. Pete Camiolo is joined by Success Partner, Keith Pendleton, an attorney who has developed the best medical packet for personal injury cases which puts the science of chiropractic and adjustments in the front engine of the train. Discover how he weaves it into a family-friendly environment, emphasizing the importance of creating a firewall between the "dark side of PI" and the patient's healing environment. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about Keith Pendleton please visit: https://brc.best-practices.us/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode you'll discover:

• How to build a second business without destroying the first
• Turning Your Practice Pain into a 2nd Business
• Can you be a Chiropractor AND run a second business successfully?
• Having Your Cake and Eating it Too…
  
   

Episode Highlights

02:49 - Dr. Tabor Smith shares how chiropractic transformed his life leading him to pursue it as a career. 

05:25 - Creating awareness for spine health can lead to healthier habits like regular exercise and chiropractic care.

09:27 - The current influx of technology is having a negative impact on the spine such as prolonged screen time leading to spinal degeneration. 
12:19 - By emphasizing the importance of lifetime spinal hygiene and creating that mindset in your patient, retention rates can increase dramatically. 

16:10 - Spinal hygiene products can provide simplicity for patients and increase compliance.

21:20 - Encourage spinal health routines in your team as well. This will boost confidence, energy and congruence.

25:29 - The benefits of being an entrepreneurial chiropractic couple. 

30:24 - Lessons learned from having multiple businesses. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information please visit: www.RetentionChallenge.com and www.ABetterWayMovie.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• What is your conversion rate telling you about your pricing? 
• Why 65% of people won’t notice a 15% price increase. 
• Key metrics to watch as you increase your prices. 
• When it comes to price testing the juice is worth the squeeze 

Episode Highlights

02:37 - The goal of price testing is to ensure that you are capturing as much value as you are delivering and getting paid what you are worth.

05:01 - It is necessary to create, deliver and capture value for a higher level of patient experience and fair exchange. 

08:54 - Chiropractors should increase prices as demand for their services is going up.  High conversion rates may indicate that prices are too low.

15:02 - You need to test prices and monitor relevant factions while adjusting them to avoid undermining the long term goals of the business.

20:01 - Have conviction in the pricing decision to avoid reverting back to old prices at the first sign of opposition.

27:56 - Success Partner, Dr. Steven Kirby from Chirolaunch, joins Dr. Pete to discuss the importance of marketing in business growth and highlights his experience utilizing digital marketing to expand his practice in Melbourne. The episode delves into the current marketing landscape, emphasizing reactivation campaigns and exploring the effectiveness of platforms like TikTok and VPNs. Understanding your current practice is also crucial in marketing and this insightful conversation is a must-listen for business owners looking to grow their own ventures.
 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about ChiroLaunch please visit: www.thechirolaunch.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Assess the Past, Apply in the Present and Ascend into the Future 
• How the 4 Domains of your practice evolves
• You are being groomed right now for what happens Next and Ultimately
• Grow up and grow into the leader your business calls for Next

Episode Highlights

04:34 - The first shift that must happen is an identity shift. 

07:12 - An overview of the three step ascension process from owner to CEO.

12:51 - The demand and value of chiropractic is increasing so we need more leaders to continue to step up in our profession.

15:15 - The Life of Probability vs the Life of Possibility

21:06 - Recognize when a team member needs a slip-in check in order to help them become better leaders.

25:32 - Dr. Pete sits down with Success Partner Justin Maxwell from Big Life Financial, who is passionate about helping people keep more of the money they make through automation, systemization, and simplicity. Listen in as they discuss the importance of automated savings and how it can lead to financial independence, as well as the common pitfalls many people face when it comes to managing their money.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about Big Life Financial please visit: www.biglifefinancial.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Top 5 Business Metrics the Remarkable CEO must own
• As you make the Ascension from Owner Operator to CEO to Investor, you must have a different perspective of your business. 
• Navigating the Identity Ascension and the metrics to guide you 
• Determining the Metrics that Matter right now for your business
   

Episode Highlights

04:09 - Discover how the identity of an Investor is different than that of an Operator

07:35 - The rule of 40 is a great way to measure the health of a business.

09:47 - How to calculate the Rule of 40 with your top-line revenue growth. 

11:51 - Uncovering your RPE - Revenue Per Employee

15:32 - Know your Compounded Annual Growth Rate

16:34 - Discover the two soft scores that you should know as part of your metrics.

19:20 - Dr. Omar Ayouby from Innate Radiology, joins Dr. Pete in a Success Partner interview. Having merged his background as a radiographer and chiropractor, Dr. Omar was able to provide teleradiology services to Australian Chiropractors. Learn about his entrepreneurial spirit that drove the creation of Innate Radiology and how they can help you decrease your liability while increasing your services as well as your bottom line.

Resources Mentioned

For more information about Innate Radiology please visit: https://www.innateradiology.com.au/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Being a Remarkable CEO calls for everything you’ve got!
• Adversity is simply a workout to a CEO
• 3 ways to build grit now
• The On-Purpose CEO who has GRIT is unstoppable
   

Episode Highlights

02:14 - Grit is the resolve to grow in character and capacity, to develop the strength that's required for where we're going next.

06:55 - The entrepreneur is the person who is willing to start sprinting, when you don't know how long the sprint is going to be.

11:47 - Grit is not about perfection. It is about progress

18:27 - You need to challenge yourself to do hard things every day. You have to do the hard stuff to develop those muscles. 

22:54 - Think about all the challenges you have overcome and determine what you need to become in order to develop more grit and walk your vision story.

26:26 - Success Partner, Dr. Richard Sawyer of Spinalogic, joins Dr. Pete in a discussion about the need for business to optimize their operations and ensure that everybody is spending their time effectively.  With Spinalogic, time-consuming activities such as creating care plans, can be done with a few clicks of a button allowing you to spend time where it is needed, with your clients.  Listen as they discuss how leveraging technology can align the vision, mission and values of a business.

Resources Mentioned

To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo

For more information about Spinalogic please visit: https://spinalogic.org/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Understand how a broken money blueprint is undermining your business and what to do about it. 
• The natural expression of a healthy business is growth. 
• Recognize the 4 stages of value and where your business may be getting tripped up. 
• The identity shift and mindset shift that will change the money game. 
   

Episode Highlights

03:37 - If you allow those limiting beliefs to create capacity blocks in the growth of your business, it will reduce the impact you make in the community and ultimately, the income that you're going to make as a business owner.

08:16 - The interference to the growth of a business from a revenue perspective can be looked at in three overarching categories; your mindset as the owner, your mindset as a chiropractor, and the mindset of your team.

12:41 - Uncovering the challenges of not having a vision for your financial future.

17:06 - The importance of vision and alignment with yourself, your beliefs and those around you. 

22:04 - The limiting belief around the “you can just make more money” and its alignment within abundance values.

26:16 - The 10% rule, which is you'll have a visceral emotional response to something that fluctuates 10% of your net worth in either direction. 

32:04 - The four stages of value creation: Creating Value, Delivering Value, Adding Value and Capturing Value.

37:00 - Join Dr. Pete as he talks with Success Partner, Dr. Andrew Powell from Better Balance Orthotics, who shares his journey with the unique orthotics company, the science and neurology behind their innovative product, and his experience in scaling and growing the business.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about Better Balance Orthotics please visit: www.betterbalanceorthotics.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The 3 Levels of Consciousness of Your Customers
• Be sure your Payment Plans pass the The 3 P’s sniff test 
• How much would some people pay for your care
• The 4 R’s go up when your get your financial model right 
• The most powerful business model in the world

Episode Highlights

02:25 - Your payment plans should match the three P's. It should be purposeful, possible, and profitable.

06:08 - Defining the concept of creating a recurring payment plan.

08:54 - Build lifestyle chiropractic care the same as any other lifestyle membership.

12:07 - Multi-tiered payment plans have to be a reflection of your purpose and recommendations for care. 

16:15 - How recurring payment plans play into your valuation process for your business. 

21:29 - Join Dr. Pete and Billy Sticker from Chirocandy as they discuss marketing and the crucial task of staying on top of it. The key to successful marketing is having a clear and compelling message that resonates with the target audience and utilizing the right vehicle to deliver that message. Learn how Chirocandy does that for its customers through the inception of social media in their marketing strategies. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about Chiro Candy please visit: www.chirocandymarketing.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Before you ask someone to buy increase your KLT Factor
• K = KNOW…People do business with people they KNOW
• L = LIKE…people do business with people they LIKE
• T = Trust…people do business with people they TRUST
• Create a deliberate process for all 3 phases of conversion 
• FOLLOW-UP! POST-sales nurture campaigns capture 33% more sales 
• Be ready for the 4 possible responses to your offer 
  
   

Episode Highlights

03:04 - There's a science of persuasion and communication that you must leverage so that you can persuade people to change their behaviors.

08:01 - An introduction to the three stages of the conversion process.

11:54 - Building that empathetic connection in the first stage of conversion.

17:50 - Taking your clients through the 4 Agreements.

21:50 - What it means to create scarcity through respect and honor.

25:01 - The importance of not taking rejection personally but instead focus on creating that deeper know, like, and trust of those that were still unsure. 

29:13 - Dr. Pete sits down to talk with Success Partner, Michael Tokash from Imaging Services. Michael talks about his love for the chiropractic market, his desire to bring it to the forefront and his drive to help chiropractors make informed decisions when it comes to equipment and technology. Michael extols the benefits of clients being able to see the results of their imaging quickly and how digital imaging not only reduces costs in the long run but also how it can help maintain your clientele retention.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about Imaging Services please visit: https://www.theimagingservices.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business