The Remarkable CEO for Chiropractors

In this episode, you'll discover:

• The only metrics that matter
• Get clear on your marketing budget before you schedule your call 
• Turn your mission into a math problem with these specific numbers
• Reverse engineer your goals so that you know how many leads you need
• Setting the right Expectations and Agreements with your Marketers 

Episode Highlights

02:46 - You must start with your vision and ask yourself what success looks like for you. This will help establish your direction and goals. 

05:19 - Discover the Lead Flow Worksheet to use as a powerful tool for historical performance and equally as valuable for forecasting. 
08:18 - The top-line revenue is just as important to look at as your profit. Use data to make informed decisions rather than guessing.   

15:03 - Get out of your emotions and into logic in order to make informed decisions. Reserve your emotions for purpose and mission. 

17:27 - Uncover the key questions you should be asking to evaluate potential marketers.   23:51-  Seek multiple experts for different marketing needs to build a successful team. 

27:14 - Success Partner, Gil Valerio from Elevate Marketing joins Dr. Stephen to share insights into what makes Elevate Marketing special and how they help chiropractors reach more people and increase their impact and income. Dive into their customized marketing approach, their use of a dedicated call center, and their focus on generating scheduled appointments for clients. Discover the KPIs they prioritize and the importance of data-driven marketing.

Resources Mentioned

To download your copy of the Lead Flow Worksheet, please click here: https://theremarkablepractice.com/podcast-ep216-leadflow

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Elevate Marketing please visit: https://www.goelevatemarketing.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Listen in as Dr. Stephen Franson unpacks the lessons learned having opened over 500 Chiropractic practices with Remarkable Launch Expert, Jeff Hallberg. 

• Top 3 Mistakes Chiros Make that cost them time and money
• The first thing that you have to do to have a Remarkable Launch 
• The 5 Phases of a Remarkable Launch 
• 5 questions you must answer before you even start the launch process
• How to save time, money - and avoid unnecessary brain-damage during your Launch

Episode Highlights

02:59 - Jeff shares his motivation that launched him to a career to help chiropractors open their practices and educate communities about chiropractic care.

08:11- The importance of addressing blind spots and oversights in order to be prepared for success.

13:55 -  Discover the significance of planning and having a clear vision for the practice.

18:25 - Jeff discusses how the inherent power of storytelling, coupled with clarity and passion approved a loan despite doubts about their business plan. 

23:17 -  Uncover what goes into a comprehensive business plan. 

28:58 - Considering  the long-term growth potential when selecting a location, not just what suits your needs now. 

33:08 - Understanding the costs and having a vision for the space plan is critical in avoiding overspending on construction. 

34:40 - Surround yourself with experts to avoid costly mistakes and ensure success in the planning process. 

37:48 - Building an effective digital footprint, using various platforms and channels, is crucial.

43:34 - Dr. Erik Kowalke, SKED, joins Dr. Pete as part of this week’s Success Partner interview.  Listen as they engage in a thought-provoking conversation with Dr. Erik about the importance of being intentional and leaving a lasting legacy. Dr. Erik shares insights on the power of convenience in a fast-paced world and how businesses need to adapt to meet the changing needs of their clients and how SKED can help you achieve this with a virtual CA. 

About our Guest:

Jeff Hallberg joined Lee & Associates Denver in 2015. He is a top performing commercial real estate professional specializing in high-level real estate development and brokerage with a history of guiding daily work routines and logistics relating to commercial development projects and brokerage activities.

Twenty-Four-year commercial real estate and development career specializing in ground up development projects, Tenant/Landlord representation and Investment Sales. Through Jeff's work history he has had the opportunity to work with some of the biggest Landlords, and Tenants in the country. For the past seven (7) years Jeff has devoted a large part of his business to working with Principled Chiropractic Practitioners in guiding them through the process of opening their practice locations. This process includes but is not limited to consulting on site selection, letter of intent and lease negotiations, construction and financing.  Jeff takes the client through the initial stages of looking at markets and locations through opening the doors of the practice.  Jeff ensures that the client understands everything they need to know so they can make the best decisions for their future practice. 

https://www.lee-associates.com/

Resources Mentioned

To download your copy of the 21 Step Launch Roadmap, please click here: https://theremarkablepractice.com/podcast-ep215-launchroadmap

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SKED please visit: www.sked.life

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The right way (and the wrong way) to expand your offering
• Properly add value centers and revenue without confusing the marketplace
• Drive better clinic outcomes and profitability for the business
• Protecting your USP (unique success proposition) 
  
   

Episode Highlights

03:05 - The value of expanding your offerings in the marketplace while maintaining the core principles of chiropractic.

06:35 - The Value Center model will drive better outcomes for the patient, and generate revenue for the business and profitability.

12:00 - Don’t let the chiropractic message will get lost in the noise of all the different choices people have to make to achieve better health outcomes

18:36 - There are four  ways to grow a business; sell more units, charge more per unit, add more value, or a combination of all three.

24:26 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned

To download your copy of the Main Thing PDFs, please click here: https://theremarkablepractice.com/podcast-ep214-mainthing

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Waitlist Workshops please visit: https://www.waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Breakpoints are milestones in your growth where you reach capacity blocks.
• When your systems and / or team gets overwhelmed, you’ve hit a Breakpoint.
• Hire people ahead of growth and ahead of breakpoints.
• Apply this simple RPE formula to determine the right time to start the hiring process. 

Episode Highlights

02:37 - Energy is everything when it comes to your business and if you let it lag so will your business.

05:16 - The creation of the Revenue Per Employee Metric and how it is used in decision making. 

12:18 - Any healthy business exists to grow, so you need to determine when is the right time to bring on the right person to do that and the 250 rule applies no matter what revenue you are currently generating.

18:02 - Don’t let your business suffer from resistance, but stay ahead of the breakpoints to market, hire and onboard when it is time, not when it is too late. 

22:39 - If you're looking for valuable marketing advice and strategies to boost your business's profitability then you want to meet Success Partner, Justin Miller from Profit 911.  Knowing that direct mail campaigns are still the best way to reach people, listen as he and Dr. Pete discuss the concept of "relationship insurance" and the importance of staying relevant in a rapidly changing landscape. Justin will share his insights on reaching and connecting with the audience in the next year and beyond. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Profit 911 please visit: https://profit911.biz/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Routines are what you have to do, rituals are what you GET TO DO to get ready for our day.
• Be intentional - how to get prepared to lead.
• Start where you are. It’s about progression and not perfection.
• The transformation happens over time, not overnight, stay the course.

Episode Highlights

01:56 - Discover how Dr. Pete and Dr. Stephen optimize their morning rituals to show up as effective leaders each day.

06:08 - Emphasize the need for commitment, sacrifice, and intention in maintaining rituals in your life as there are negative effects when you get away from them. 

11:53 - The goal of morning rituals is to be in an optimal state of mind and body before engaging with others.

17:24 - If you cannot maintain morning rituals, then start preparing for the next day the night before, writing out goals and schedules, and being in a state of rest for optimal productivity and success. 

22:00 - Consistency and habits are essential for success and well-being. Progress over perfection is the key to long-term transformation. 

25:24 - Join the conversation as Dr. Pete sits down with Success Partner, Jonathan McAlees of Fortis to discuss the exciting developments and innovations such as payment technology, secure organization, and maximizing practice efficiency. Jonathan also unveils Fortis' latest venture, an inventory management platform aimed at streamlining product tracking and saving offices valuable time. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Fortis please visit: https://fortispay.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Entrepreneurs always feel the pressure of a creative idea or an unmade decision
• What is the decision you know that you need to make…right now?
• As the CEO you have the responsibility to yourself and your company to make hard decisions faster.
• Decision making success lives in convergence of these 3 key components 
  
   

Episode Highlights

01:06 - When you don't address the pain and you don't deal with it, It'll just fester.  The same goes for not making the tough decisions.

03:19 - Allowing these situations to continue takes up more of your attention and the attention of your team.

05:47 - Using your vision story as a filter for making decisions.

09:29 - What success looks like and the elements you need to be in your decision making process. 

10:50 - Dr. Stephen is joined by Success Partner, Dr. David Fletcher of CLA to discuss the chiropractic process, with a focus on retention and making chiropractic a lifestyle success strategy. They emphasize the importance of communicating value, educating patients, and utilizing technology and demonstrations to attract and convert people. Their discussion highlights the advancements in technology and the positive impact it has on conversations, promotions, and marketing efforts. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

For more information about CLA please visit: https://insightcla.com/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The 10% Rule: Growth happens in the MARGIN
• More margin with your Time, Energy, Focus and Money = Less Stress and Volatility
• Great leaders understand the importance of Abundance
• Increased margin creates more tolerance for the unexpected in your business
• Building margin with your time, money, health and relationships. 
   

Episode Highlights

02:33 - The transformation of your identity and how it affects your business.

07:44 - The importance of capturing commitments in your project planner. 

09:39 - You must develop margin in your business, because growth happens in margin and if you're feeling overwhelmed all the time, there is no room for growth.

14:54 - Margin allows you the luxury of discernment, the ability to decide and focus on the most important things you need to accomplish. 

17:25 - The effectiveness of your Return on Investment when you utilize leverage.

21:20 - How you manage the cycles of elation and depression depends on your margin as to how much you can tolerate. 

23:56 - Dr. Pete is joined by Success Partner, Dr. Matthew DiDuro, CEO of SoftWave Tissue Regeneration Technologies. Dr. DiDuro shares his personal journey with SoftWave technology, its scalability, and success in over 750 clinics. Listen as they discuss the software's benefits from the patient and practitioner perspectives and the promising results in neuropathy treatment. Adoption of new technologies, like SoftWave, is crucial for future competitiveness and this interview highlights the transformative power of SoftWave in chiropractic, which aims to increase awareness and adoption in the field.

Resources Mentioned

To download your company of the Project Planner, please click here: https://theremarkablepractice.com/podcast-ep210-projectplanner

For more information about the Attraction Immersion, please visit: https://theremarkablepractice.com/2023-attraction-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SoftWave please visit: https://softwavetrt.com/

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

In this episode, you'll discover:

• The first ascension: from Manipulator to Adjustor
• The second ascension: from Adjustor to Chiropractor
• The third ascension: from Chiropractor to Mentor 

Episode Highlights

03:15 - An outline of the three identity shifts of ascension that will bring you from Manipulator to ultimately Mentor. 

10:46 - This is an identity shift and it is easy to get distracted or allow yourself to feel that “gravitational pull” back to the role of the manipulator. 

15:37 - You are paid for the accountability of being the educator, but this is where too many drop the ball and don't set that expectation with your patient, so we settle to be adjustors.

17:54 - The hard work on the front end is what elevates your relationship, your identity, with your patients. 

21:27 - Success Partner Dr. Nick Silveri, from LVRG Media joins Dr. Pete to share his insights on leveraging AI in content marketing for chiropractors.  Listen as he discusses how it can be used to speed up research, develop key talking points but emphasizes that there is still a need for your own authentic voice and unique perspective in creating content that truly resonates with audiences. Whether you're a chiropractor looking to utilize AI tools or a CEO looking to leverage technology, this conversation provides practical strategies and resources to help you succeed in 2023 and beyond  

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about LVRG Media please visit: https://lvrgmedia.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Become the leader that you would hire to replace YOU.
• Understanding the benefits and pitfalls of the relational and transactional leadership styles.
• The benefits of becoming an integrated, transformational leader.
• 3 steps to becoming a more TRANSFORMATIONAL Leader 
   

Episode Highlights

03:53 - The importance of continuous development and transformation in leadership, regardless of career stage. 

08:08 - Leadership is critical for success and you need to be mindful and intentional about the leadership in your own organization.

10:26 - What type of leader are you, transactional and relational?  The goal is to become a well-rounded leader through transformation.

13:43 - The text discusses the differences between relational and transactional leadership styles and highlights the strengths and shortcomings of each approach.

19:20 - Your transformational leadership style should be felt throughout the organization and its stakeholders.

23:40 -Balancing transactional and relational approaches to build  a complementary leadership team.

29:40 - The journey towards transformation requires humility and a clear plan. 

37:49 - Dr. Pete sits down with Success Partner, Dr. Roger Sahoury of SprintSet to learn about his energizing weight loss system, which he developed as a solution to address joint pain, inflammation, and excess weight. Join as they explore Dr. Roger's journey, his impactful SprintSet system, and how he is helping doctors prepare for future success. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information SprintSet about please visit: www.sprintset.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• It’s critically important for CEO’s to have an inner circle.
• You must make your inner circle a priority and make investments to make it happen.
• Being a leader can be lonely…do not go it alone.
• The most successful CEO’s have multiple foxholes - both personally and professionally. 
  
   

Episode Highlights

03:18 - The importance of intentionally investing in relationships and finding like-minded individuals to surround oneself with.

07:37 - There's multiple tribes across the landscape of the profession in order for you to pull from to create your tribe. Be conscious of that and build on it. 

11:02 - Being a lonely leader is not a lifestyle however creating small groups is transformative for the development as a leader.

15:37 - Invest in personal relationships for a remarkable life and practice, including creating a close support group ("foxhole") for family, fitness, and hobbies. Saying yes to one thing is saying no to many others, so prioritize relationships and invest in them deliberately.

19:15 - Success Partner, Bill Esteb of Perfect Patients, joins Dr. Pete to discuss the importance of creating a strong online presence through a high-converting website that authentically represents a chiropractor's practice and attracts quality new patients.learn how to you can create r an emotional connection with website visitors and address frequently asked questions in a blog to save time and attract patients.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Perfect Patients please visit: https://www.perfectpatients.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business